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Can Toyota's electric vehicles take on Tesla? Japanese giant details how it will 'catch up' to Musk's electric monster

Is Tesla now on top of Toyota?

Tesla's incredible success with its Model 3 and Model Y manufacturing has left giants of the automotive industry searching for tips to improve their own processes.

It marks an incredible about-face for a car company many said would never challenge the established automotive players, but now produces the top-selling passenger vehicle and SUV in many markets around the world.

Even auto giant Toyota has admitted it's looking to Tesla for tips, while Honda has labelled the impact on the industry as "Tesla shock".

"Of course, we admit Tesla has wonderful technology," Toyota's deputy chief of global production, Yoshio Makamura, told US outlet Automotive News. "But that just motivates us to work harder to catch up.

"If we are to learn from them, it won't be a copy. We will improve upon them through Kaizen."

Telsa's unconventional production processes – which include fewer processes through gigapressing, and a much-hyped "unboxed" approach that the company says can reduce the factory footprint by 40 per cent and "build more vehicles at lower cost" – is becoming the envy of the traditional manufacturing world.

Toyota, for example, has begun prototyping gigapress manufacturing for its bZ4X. Currently, the EV's under-rear section is there result of 86 parts and 33 manufacturing processes. The gigapress technique would see it stamped from one piece and one manufacturing process, making the build "overwhelmingly faster".

The goal, says Toyota, is to halve the total number of production processes, halve the investment needed in plants, and – crucially – halve the time needed to introduce new nameplates.

It will form the bedrock of Toyota's push to reach 3.5 million EV sales globally by 2030.

Meanwhile, Tesla Model Y sales continue to boom in Australia, with the electric SUV finding 5560 buyers in June to finish the month in second place. Incredibly, the gap between it and the top-selling Toyota HiLux was only 582 vehicles, with the Japanese giant shifting 6142 examples of its popular workhorse. The Model 3 remains Australia's top-selling passenger vehicle.

Tesla's performance – which occurred before the latest round of price cuts – helped lift EV uptake in June to 8.8 per cent and saw electric SUVs outselling hybrid SUVs (8763 versus 6603), while electric passenger cars are still just behind their hybrid counterparts (2254 versus 2417).

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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