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Sales see boost for V8 models

The lift in Holden's V8 sales may be due to the active fuel management system which has been well received.

GM-Holden's executive director of sales and marketing, Alan Batey, says the V8's active fuel management system, on sale since January, has helped spur on sales. However, he concedes that lower fuel prices coming off the highs of last year may also have helped.

"There is really not one single reason for the lift in V8 sales," he says.

Batey says Holden's AFM system has been well received. "It's got momentum," he says.

Last month, GM-Holden sold 6570 Commodore sedans, utes, wagons, including the long-wheelbase Statesman and Caprice and of those 1682 were V8s.

"We've had good sales of V8s in the last two or three months but in June we recorded 1682 V8 sales, the best V8 sales since November 2004," Batey says.

"Primarily they were automatics, and we think one of the main reasons for that is the introduction of AFM."

Holden says it could have sold more V8 Commodores and Statesmans but stocks are running low.

"Our inventories are pretty tight," Batey says.

Holden's order bank is up 50 per cent compared to the same period last year and Ford too is experiencing increased traffic for its Falcon models, particularly the G-Series cars.

AFM is only available with automatic transmission cars but Batey credits the fuel saving technology as having a positive impact. Holden says AFM can conservatively save up to 1.0 litre/100km on its 6.0-litre V8.

In past years, eight-cylinder Holdens have accounted for 20 per cent of the mix of Commodore and Statesman sales. A Holden V8 with AFM cuts the fuel supply to four cylinders when coasting to improve economy and lower emissions.

When it is working, mostly at consistent highway speeds or coasting down hills, a "4-cyl mode" light illuminates in the car's dashboard display.

GM-Holden's AFM system is similar to that used in other General Motors vehicles, particularly its luxury Cadillac brand, in North America. GM uses the system in 15 of its North American models with V6 and V8 engines.

Other brands, like Honda and Chrysler, have similar cylinder deactivation systems in their Accord and 300C models.

Neil McDonald
Contributing Journalist
Neil McDonald is an automotive expert who formerly contributed to CarsGuide from News Limited. McDonald is now a senior automotive PR operative.
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