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VW Beetle production ends

The Volkswagen Beetle may have been an icon, but the latest version never saw big sales success.

The very last Volkswagen Beetle has rolled down the production line in Mexico, with the iconic retro hatchback having had its last day in the sun.

The Puebla plant that has been the assembly location for the VW Beetle for the entire life off this version of the Bug, which launched in 2011. The plant also built the New Beetle model that came before it from 1999 until the new-gen model launched - and it was seen off by the factory’s assembly line workers and a Mariachi band.

The final version of the Beetle - also called the Coccinelle, Maggiolino, Fusca and (oddly) The Beetle - was a hatchback coated in Denim Blue paint with retro chrome and white wheels. It will be a museum piece, housed at the brand’s showcase in Puebla.

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The final 65 examples of the Beetle will be sold through Amazon to customers in Mexico.

More than half a million examples of the Beetle have been sold over the eight years of production, and the model was sold in Australia from 2012 to 2016.

The model was set to be revamped with a Beetle Dune off-road-ish model, but market demands have seen the cessation of the model range altogether. The Puebla plant is set to be retooled to build a new SUV for the US market that will slot in below the Tiguan.

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Will you be sad to see the Beetle go? Tell us in the comments below.

Matt Campbell
Managing Editor - Head of Video
Matt Campbell has been at the forefront of automotive media for more than a decade, working not only on car reviews and news, but also helping manage automotive outputs across print, online, video and audio. After completing his media degree at Macquarie University, Matt was an intern at a major news organisation as part of the motoring team, where he honed his skills in the online automotive reviews and news space. He did such a good job there they put him on full time, and since then he has worked across different automotive media outlets, before starting with CarsGuide in October 2017. At CarsGuide Matt has helped shape the video output of the business, while also playing a key role in management behind the scenes, and helping in-market new car buyers make the right choice by continually evolving CarsGuide's comparison reviews. Driving more than 100 cars a year seemed like a dream to Matt when he first started out, but now it's all just part of the job - a job he loves and plans to stay in for a long time to come. Matt is also an expert in used car values, as he's always on the hunt for a bargain - be it a project beater or a prime example of the breed. He currently owns a 2001 Audi TT quattro and a 2007 Suzuki Jimny JLX.
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