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Ford's plan to build a cheap electric ute and other affordable EVs to tackle the growing might of China's BYD, MG, GWM and more - report

Ford plans to quickly build a cheap, small electric ute to combat affordable Chinese EVs. (Maverick hybrid pictured)

An “extinction level” threat from Chinese electric car makers has Ford panicking in the United States and secretly turning its focus to small EVs including an electric ute, according to a new report.

The Bloomberg Businessweek report says Ford has assembled a specialised team of 100 people under the leadership of former Tesla engineering lead Alan Clark with the mission to develop a new multipurpose electric platform that can be used for a small SUV and tiny pick-up.

According to the report Ford plans for the team to have its first vehicle on the road in 2026 at the latest, with a price point half that of most current EVs on the market.

Initially Ford was examining ways to bring the price down by using lower-cost lithium-iron phosphate batteries for about 30 per cent less than the lithium-ion batteries, but inside information suggests the company has shelved that plan and is looking into different battery tech to save money.

Ford's Maverick small pick-up is currently available with a petrol engine or a petrol-electric hybrid powertrain. The specialised team tasked with the job of producing a small electric platform may use the existing Maverick pick up to underpin the EV in a time-saving move.

The Maverick EV ute could also make it here to Australia with Ford recently trademarking the Maverick name locally. The timing could help Ford combat Chinese brand BYD which plans to launch its electrified ute here within the next two years.

Ford’s reaction to the Chinese carmarker's affordable electric vehicles comes before any have even been sold in the US. Currently brands such as BYD, GWM and MG are not operating in the States, but American car manufacturers are already feeling the pressure with fears that they won’t be able to match the low prices and relatively good quality of the Chinese vehicles.

In Australia, brands such as BYD, GWM, Chery and MG have experienced outstanding success. In 2023 BYD sold 11,042 Attos 3s. To put that in perspective Honda’s biggest-selling model last year was the CR-V with 7808 sales.

Other Chinese brands such as MG are ranking among Australia’s most popular car makes with the 2023 results showing MG now in seventh place in our top 10 best-selling brands.

Richard Berry
Senior Journalist
Richard had wanted to be an astrophysicist since he was a small child. He was so determined that he made it through two years of a physics degree, despite zero mathematical ability. Unable to build a laser in an exam and failing to solve the theoretical challenge of keeping a satellite in orbit, his professor noted the success Richard was enjoying in the drama and writing courses he had been doing on the side. Even though Richard couldn’t see how a degree in story-telling and pretending would ever get him a job, he completed one anyway. Richard has since been a best-selling author and a journalist for 20 years, writing about science, music, finance, cars, TV, art, film, cars, theatre, architecture, food, and cars. He also really likes cars, and has owned an HQ ute, Citroen 2CV, XW Falcon, CV8 Monaro and currently, a 1951 Ford Tudor. A husband and dad, Richard’s hobbies also include astronomy.
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