Browse over 9,000 car reviews

Land Rover Discovery 5 - Why do they just call it Discovery?

Why did Land Rover drop the numeric element of the Discovery nameplate for this generation?

Land Rover still refers to the third-generation, L462-series model as the Discovery 5, but the number was dropped in some markets to distance it from the L319-series LR3 and LR4, which were the North American names for the Ford-era Discovery 3 (2003) and Discovery 4 (2009) respectively.

Though not officially confirmed, it is believed that the name change in both instances was due to the poor reliability reputation that the earlier models gained. The same fate befell the Freelander badge, when its successor became known as the much-more-chic Evoque.

Thank you for getting in touch.

Disclaimer: You acknowledge and agree that all answers are provided as a general guide only and should not be relied upon as bespoke advice. Carsguide is not liable for the accuracy of any information provided in the answers.

Comments

Have a new question for the CarsGuide team?
More than 9,000 questions asked and answered.
Complete guide to Land Rover Discovery
Complete guide to Land Rover Discovery CarsGuide Logo
Reviews, price, specs and more