Toyota has updated its Granvia for 2024, with tech updates and a corresponding price rise.
The Granvia's before on-roads price has increased by $816 for both the base six- and eight-seat rear-wheel drive versions (now $68,306 and $70,306 respectively), while the higher-grade VX six- and eight-seat variants have jumped just $366 to $77,476, regardless of the seat layout.
Toyota's people mover continues to be powered by a 2.8-litre turbo-diesel engine producing 130kW/450Nm, driving the rear wheels via a six-speed torque converter automatic transmission.
The updates in price are said to come with a 'Tech Change' for 2024, although it is unclear what exactly has been updated. Toyota has been approached for comment on the details.
The Granvia continues to be an underperformer for Toyota, selling just 112 units in 2023, trailing the segment-leading Carnival (11,312 units) by a significant margin. Not helping its cause is the rugged diesel-only powertrain, as opposed to its Japanese domestic market Alphard counterpart which is available with a 2.5L petrol hybrid powertrain and is popular amongst private importers.
Last year it was also outsold by the Mercedes-Benz Vito/V-Class (127/377 units), LDV Mifa (452 units), Hyundai Staria (1141 units) and Volkswagen Multivan (711 units).
The HiAce commercial van on which the Granvia is based receives a similar price-hike for 2024, with the entire eight-variant range up $1766 over last year's before on-road price-tags.
It is unclear whether it will also receive the same 'Tech Change' as its people mover equivalent. See the table below for full pricing information.
In opposite fortunes from the Granvia, the HiAce continues to lead the light-commercial van segment by a comfortable margin (7133 units in 2023), nearly doubling the sales of its low-cost LDV G10 rival which resides in second position (with 3638 units last year).
Meanwhile Toyota's premium arm, Lexus, has launched its first people mover, the LM, although its pricing is comparatively stratospheric, starting from $160,888 before on-road costs.
Despite the LM sharing its platform with the Alphard, Toyota's Australian Vice President of Sales and Marketing, Sean Hanley, told CarsGuide it wasn't in the best interest of the brand to swap the Granvia out for its more premium Japanese alternative.
"It gets down to our fit-for-purpose strategy - we're more focused on our SUV line-up. There's no plans beyond that. The market size [of that segment] also comes into play.
"Any kind of spike in demand engages us quickly. We look at market segment, size, and right now a people mover is not in our best interest," he said.
Toyota is gearing up for a big 2024 as it seeks to fulfil big pent-up demand for some of its most popular nameplates like the Camry, LandCruiser, HiLux, RAV4, and Corolla Cross.
2024 Toyota Granvia price
Six-seat | Eight-seat | |
Granvia | $68,306 | $70,306 |
Granvia VX | $77,476 | $77,476 |
2024 Toyota HiAce price
2.8-litre diesel manual | 2.8-litre diesel auto | |
LWB | $48,886 | $50,886 |
LWB with barn door | -- | $51,636 |
LWB four door | -- | $50,886 |
LWB four door + barn door | -- | $51,636 |
LWB Crew five-seater | -- | $53,886 |
SLWB | -- | $59,446 |
SLWB with barn door | -- | $60,196 |
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