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A Toyota takedown! RAV4, HiLux, Corolla and LandCruiser shine as Toyota outsells Kia, Hyundai and Mazda combined in supply-crunched Australian new-car market

Delivery delays crunch Australian new-car market.

The Australian new-car market is still feeling the impacts of the coronavirus and supply chain chaos, with vehicle sales falling 6.4 per cent compared to the same month last year.

Toyota (with the HiLux and RAV4) continue to dominate a falling market, with a total 94,383 vehicles finding homes across Australia in May - an increase on the 81,065 sales in April, but still down on this time last year.

The result brings the 2022 tally to 437,884 – down 4.1 per cent on the 100,809 vehicles sold over the same period last year.

The culprit, says the Federal Chamber of Automotive Industries (or FCAI), is the Covid hangover of closures, supply constraints and the ongoing chip shortage.

“The global automotive industry continues to be plagued by a shortage of microprocessor units and shipping delays. This issue is not unique to Australia," says FCAI Chief Executive Tony Weber.

“Car makers continue to report high demand across dealer showrooms and online marketplaces. Pandemic interruptions continue to impact manufacturing and conflict in Ukraine has disrupted vehicle component supply.

"Monthly sales figures are also dependent on shipping arrivals which continue to be uncertain."

Worryingly, both for automotive companies and for those waiting on a new car, the FCAI says there is no immediate hope that supply chains will quickly stabilise.

"We do not expect supply chains to stabilise until these issues are resolved,” Mr Weber says.

But bad news for the broader industry is somehow good news for a handful of brands, with Toyota chief among them, finishing the month as the best-selling marque, and the maker of the two best-selling models.

Toyota finished the month with 22,813 vehicles sold, almost three times the number of its closest competitor, Kia, which finished with 7307. In fact, if you take Kia's total, and add Hyundai (third place with 7063) and Mazda (fourth place with 6474), it still wouldn't be enough to topple Toyota.

Helping Toyota's totals is the fact that four of the top-five models last months wore its badge, with the HiLux finishing first (5178), the RAV4 finishing second (3925), the Corolla finishing fourth (3310) and the LandCruiser finishing fifth (2667).

Only the Ford Ranger prevented a total Toyota lockout, finishing third with 3751 sales. That's despite ballooning wait times for Toyota vehicles – including the RAV4 Hybrid – as well as the brand essentiality pausing orders on certain HiLux variants earlier in May.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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