"Better than a LandCruiser 70 Series": Ineos says the 2024 Grenadier Quartermaster is tougher than Toyota's iconic off-roader

Ineos has made a bold promise about its incoming Grenadier Quartermaster ute, with the new brand saying its double cab is better than the Toyota LandCruiser 70 Series when it comes to off-road capability.

It's a big claim, and one that Ineos makes while acknowledging the Toyota's GOAT status in Australia, where it says the 70 Series has an "almost monopolistic" hold on the off-road market.

But the brand says the Quartermaster will reset the rugged, off-road benchmark when it launches in Australia in early 2024.

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"We've gone so deep into the off-road capability of this vehicle that I just don't think there is a benchmark," Ineos CEO Lynn Calder.

"I think (the 70 Series) is a different type of vehicle. And you know in Australia for sure it is absolutely our competition.

"I'm not saying I don't see it as a competitor, and we are gonna have to work damn hard to break into that, because it's almost monopolistic, I think. They've got the proven durability and reliability. And we've got to prove we can do that as well.

"I think (with) the 70 Series, you're going to get the off-road capability. I think ours is probably a little bit better. I think it is, but I've said all along that customers are gonna be the judge of that, right? So that's my view, but we'll see."

The executive went on to suggest the Quartermaster would be as easy to repair on the fly in "the outback" as the 70 Series, given both focus on mechanical repairs that don't require diagnostics, but said the refinement and equipment on offer in the Grenadier would make it feel like a "modern take".

"It's the engine we put in it, it's the transmission we put in it, it's the ergonomics. Like when you sit in it, it's super comfortable for long trips. So it's just a bit of a modern take," Calder says.

The Quartermaster will touch down in three trim levels, with the entry-level ‘Quartermaster’ kicking off at $110,000 plus on-roads. There’s then a Quartermaster Trailmaster edition, and a Fieldmaster edition — the first focused on off-road capability, the second on more luxurious trimmings — both of which will set you back $123,000.

All three are powered by the same BMW-supplied engine choices — a 3.0L straight-six turbo-petrol or a 3.0L straight-six twin-turbo-diesel, both paired with an eight-speed ZF automatic — and Ineos is promising “world class off-road ability”, including 264mm of ground clearance and 800mm in wading depth. There's also a centre differential lock and a two-speed transfer case for low-range 4WD, and 36.2, 26.2 and 22.6 approach, breakover and departure angles. Front and rear diff locks are standard on the Trailmaster version, or a $4105 option on the other models.

Order books are now open for the Quatermaster, with deliveries slated for early 2024.