BMW M3 Frozen Black

Just as HSV and FPV went big on black on their latest V8 muscle cars, and Benz has plans for an upcoming Black Series C63 Coupe, so the newest BMW M3 is a black attack.

It's called the Frozen Black edition, reflecting the matt black bodywork.

There will only be 12 cars for Australia with the Frozen Black package, which was developed in Germany for worldwide work.

It's a typical deal on the limited-edition front, with visual tickles to justify a $17,100 increase over the $155,000 showroom sticker for a regular M3 coupe.

"We managed to grab 12 cars for Australia. It's only available as a coupe and we've had a lot of interest," says Piers Scott, spokesman for BMW Australia. "Frozen Black is just a synonym for the matt paint. So that's the visual effect. We've had a number of customers, through BMW Individual, choose frozen paint finishes for their cars."

BMW denies the black-mobile is reaction to the arrival of the latest Mercedes-Benz C63 AMG Coupe in Australia, even though the first supplies of its obvious rival have just landed.

"M3 sales are healthy. It's certainly not reactionary. It's a car that we knew there would be demand for," Scott says.

The details of the Frozen Black package run to the paintwork, 19-inch black chrome wheels and black chrome exhaust, black Novillo leather in the cabin with red stitching, special leather dash trimming with red stitching, black side gills and red brake calipers.

The Frozen Black M3 comes after the M3 Pure Edition and as sales of the Competition Pack for the M3 continue strongly.

"The Pure edition was something just for Australia, that we concevied here. The Competition Pack is global, and so is the Frozen Black,"  says Scott. "It's only available in the Coupe. There are a batch for the 'states but I don't think you'd find them everywhere in the world."