Chinese electric car maker BYD is following a secret five-year massive growth plan, which will see it sell half its vehicles overseas by 2030. This will make it a vehicle manufacturer on the same scale as Toyota and Volkswagen, according to a new report.
The report by news outlet Reuters cites four people “familiar with the matter” who said BYD’s executives have committed to an ambitious strategy, which will see the electric vehicle brand undergo such an enormous output and sales increase that the company will rival even the world’s largest car manufacturers.
BYD has just become the largest selling brand in its home country of China, overtaking Volkswagen last year with 4.27 million units sold.
Last year BYD sold 417,204 vehicles overseas and this year the company plans to double that number to 800,000.
The Reuters report revealed BYD met privately with the company's investors to notify them of the growth plan, but it is not known if an actual 2030 predicted sales figure was disclosed.
According to the insiders the way that the company wants to be able to achieve their grand plan is by localising production throughout the world. The plan outlines the need to have factories operating in Hungary, Uzbekistan, Brazil and Thailand in order to be able achieve its goal.
BYD’s global growth plan will not include the United States, where recent high tariffs against Chinese carmakers have prevented the brand selling its cars there and made the company focus on Europe as the key to its success.
Australia, too, will be part of BYD’s plan. Currently Australia doesn’t impose tariffs on Chinese carmakers and this combined with our fairly new and strong interest in electric cars has seen a multitude of Chinese brands arrive here offering what the established mainstream brands could not — very affordable electric cars. This includes brands such as Geely, Zeekr, MG and Deepal.
In April this year alone BYD sold 3207 in Australia, outstripping even Volkswagen with 2076 sales by an enormous margin. And all of BYD’s cars are electric or hybrids.
BYD, which started as a battery maker before turning its hand to producing vehicles, arrived in Australia in 2022 with its first EV, the Atto 3 small SUV. The brand soon brought more vehicles to Australia including the Dolphin, Seal, Sealion 6 and Sealion 7 and the Shark 6.