Chery goes Pro: 2023 Chery Tiggo 7 Pro SUV pricing confirmed ahead of Australian launch, but can it take on Toyota RAV4 and Mazda CX-5?

Chery's entry into the mid-size SUV market in Australia is set to land in Q4 this year, with the brand now confirming pricing for the Tiggo 7 Pro.

Starting from a competitive $39,990 drive-away, the Tiggo 7 Pro is not as affordable as rivals like the $32,990 MG HS Vibe and the $33,900 Haval H6 Premium, both also drive-away.

Given established rivals like the Kia Sportage and Mazda CX-5 start from the mid-$30K mark before on-roads, the Tiggo's pricing is compelling, but what do you get?

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In the base ‘Urban' grade at $39,990, the Tiggo 7 Pro comes with the same 1.6-litre turbocharged petrol four-cylinder engine as the rest of the range, making 137kW and 275Nm, driving the front wheels via a seven-speed dual-clutch automatic gearbox.

Inside, a 12-inch multimedia touchscreen can be bypassed for some features thanks to voice operated functionality, or alternatively wireless Apple CarPlay and Android Auto.

A wireless phone charger, heated synthetic leather seats, a sunroof, ambient lighting, and dual-zone climate control all mean the Tiggo 7 Pro boasts a list of features well above its price point.

Stepping up to the $41,990 drive-away Elite adds a surround-view parking camera, auto-folding mirrors and an auto tailgate, as well as air quality systems for the cabin and a cargo blind for the rear.

Inside, a 12-inch multimedia touchscreen can be bypassed for some features thanks to voice operated functionality.

The top-spec Ultimate at $45,990 comes in all-wheel drive rather than FWD, and includes a set of 19-inch alloys over the 18s, plus ventilated seats and a memory electrically adjustable drivers seat. It also gains six drive mode options and an auto-dimming rear-view mirror.

On the safety front, the Tiggo 7 Pro comes with eight airbags, but the brand hasn't yet detailed its safety features in full, promising only "the most up to date safety features and technology".

It's 4513mm long, 1862mm wide and 1696mm tall, with a 2670mm wheelbase, while the boot has space for 626 litres of storage, or 1672 litres with the rear seats folded.

Starting from a competitive ,990 drive-away, the Tiggo 7 Pro is not as affordable as rivals.

Into the nitty gritty, Chery claims the Tiggo 7 Pro uses 7.0L/100km of fuel. It is covered by the brand's seven-year, unlimited kilometre warranty.

Chery Australia Managing Director Andy Zhang called the SUV "effortlessly impressive" and said it'll prove a "perfect fit for Australian families".

"Chery's Tiggo family of vehicles has recorded over three million sales in more than 80 countries to date, and I'm thrilled to welcome the first to Australia in the shape of the impressive Tiggo 7 Pro."