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Genesis to launch X-Class rival? Hyundai and Kia's ute could spawn new premium pick-up

Could Genesis be working on a new premium pick-up?

Hyundai’s new workhorse family could get a premium sibling, with Genesis boss Manfred Fitzgerald not ruling out the launch of a Mercedes-Benz X-Class-rivalling ute. 

Speaking at the Frankfurt Motor Show, Mr Fitzgerald told CarsGuide that while a ute wasn't confirmed, he also wasn’t ruling anything out when it came to future Genesis product, saying there are “lots of white spots on the map” that incoming vehicles would occupy.

“The sky is the limit there, and also our imagination,” Mr Fitzgerald said. “We are thinking of several things out there, and there are a lot of white spots on the map."

Kia revealed last month that both it and Hyundai would launch a jointly developed dual-cab ute in Australia as early as 2022, with executives confirming that “work has begun” on Korea's first true Toyota HiLux rival.

And that means a proper workhorse, not a "lifestyle" vehicle like the IX35-based Santa Cruz concept (pictured) revealed in the USA in 2015, and which remains highly unlikely for Australia. 

Instead, our ute will offer a one-tonne payload, three-tonne braked towing and the choice of petrol or diesel engines. Completing the workhorse picture, it will be offered in single-cab, dual-cab and cab chassis guises, and in two- or four-wheel drive.

But it now seems there’s a chance Hyundai and Kia won’t have a new ute all to themselves, with Mr Fitzgerald suggesting nothing was off the table,

“Let’s see what we come up with in the future. I wouldn’t rule out anything.”

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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