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Is Ford too reliant on Ranger and Everest for sales? Who buys the Escape and Puma? CarsGuide Podcast #242

Ford Ford News Commercial Best Commercial Cars Ford Commercial Range Convertible Best Convertible Cars Ford Convertible Range Coupe Best Coupe Cars Ford Coupe Range Hatchback Best Hatchback Cars Ford Hatchback Range Sedan Best Sedan Cars Ford Sedan Range Sport Best Sport Cars SUV Best SUV Cars Ford SUV Range Ute Best Ute Cars Ford Ute Range Podcast Family Cars Car News

CarsGuide team

5 August 2022

3 min read

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CarsGuide team

5 August 2022

3 min read

Episode 242 - Ford’s Ranger and Everest sales problem!

Is Ford failing in Australia? The brand easily and successfully sells the Ranger pickup and Everest 4x4 SUV, but its other models are being overlooked.

The Ranger ute is by far Ford’s top-selling model and it is Australia’s second favourite model behind HiLux, for sales. The Everest SUV is also a sales winner. So why can’t Ford seem to sell any other models, and what is the company doing about it?

In this episode of the CarsGuide podcast, Tim Nicholson, Byron Mathioudakis and Stephen Ottley investigate whether Ford can broaden its appeal beyond its two hero cars.

You can get in touch with us on Facebook, Twitter (#CGPodcast) and Instagram, or get in touch by emailing comments@carsguide.com.au

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CarsGuide team

The CarsGuide team of car experts is made up of a diverse array of journalists, with combined experience that well and truly exceeds a century. We live with the cars we...

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