Isuzu pulls off big Roy Morgan Customer Satisfaction win, beating Lexus, Toyota, Mercedes and Suzuki - Car News

Isuzu pulls off big Roy Morgan Customer Satisfaction win, beating Lexus, Toyota, Mercedes-Benz and Suzuki

The D-Max ute is Isuzu’s best-selling model in Australia.

Justin Hilliard

Head of Editorial

10 June 2021

4 min read

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Justin Hilliard

Head of Editorial

10 June 2021

4 min read

Isuzu has been recognised as the Best of the Best in Australia for the second time as part of the Roy Morgan Customer Satisfaction Awards for 2020.

To become the Best of the Best again, 2018 winner Isuzu (average customer satisfaction rating of 94.92%) edged out all brands, not just automotive ones, although Toyota (94.0%) did finish in fourth place in that award.

For reference, the Top 5 for the Best of the Best award was rounded out by First Choice Liquor (94.88%), Apple iPhone (94.1%) and RAA (92.5%).

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Of course, Isuzu also won the Car Manufacturer of the Year award on the back of seven monthly victories, including six in a row (March to August), while 2019 winner Lexus was on top in the other five months.

That said, the Major Car Manufacturer of the Year award went home with Toyota, while Mercedes-Benz and Suzuki scored honourable mentions.

Roy Morgan CEO Michelle Levine said: “As the results declare, Isuzu Ute has satisfied customers on an impressive level in 2020.

“This not only speak volumes about the reliability and durability of Isuzu vehicles, but also about the support team that works day in and day out to ensure their drivers are satisfied with their owner experience.”

Justin Hilliard

Head of Editorial

Justin’s dad chose to miss his birth because he wanted to watch Peter Brock hopefully win Bathurst, so it figures Justin grew up to have a car obsession, too – and don’t worry, his dad did turn up in time after some stern words from his mum. That said, despite loving cars and writing, Justin chose to pursue career paths that didn’t lend themselves to automotive journalism, before eventually ending up working as a computer technician. But that car itch just couldn’t be scratched by his chipped Volkswagen Golf R (Mk7), so he finally decided to give into the inevitable and study a Master of Journalism at the same time. And even with the long odds, Justin was lucky enough to land a full-time job as a motoring journalist soon after graduating and the rest, as they say, is history. These days, Justin happily finds himself working at CarsGuide during the biggest period of change yet for the automotive industry, which is perhaps the most exciting part of all. In case you’re wondering, Justin begrudgingly sold the Golf R (sans chip) and still has plans to buy his dream car, an E46 BMW M3 coupe (manual, of course), but he is in desperate need of a second car space – or maybe a third.

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