Land Rover Discovery SVX and Range Rover SV Coupe cancelled

Created by Jaguar Land Rover’s skunkworks department, Special Vehicles Operations (SVO), the Land Rover Discovery SVX and Range Rover SV Coupe have been cancelled.

Due to a lack of resources within the SVO company and multi-$billion losses in the fourth quarter of 2018, both super niche products have been canned, leaving those dreaming of a high performance off-road Discovery and super luxurious coupe Range Rover disappointed.

Revealed at the 2017 Frankfurt Motor Show, the Discovery SVX was due to be on sale in Australia by late 2018.

It was powered by a 386kW/625Nm supercharged petrol 5.0-litre V8 engine, and featured many off-road aids, including larger wheels with off-road tyres, a suspension lift kit, active hydraulic roll control and active centre and electronic rear locking differentials.

On the other hand, the Range Rover SV Coupe was a super luxurious version of the Range Rover due to cost upwards of $500,000 in Australia and only a small number of units were destined to arrive locally.

Featuring a redesigned body with three doors instead of the usual five, as well as a four-seat layout with second row captain’s chairs, the SV Coupe was to be positioned as the most luxurious Range Rover ever produced.

Speaking about the decision to cut the Range Rover SV Coupe from production, the company said: “We have taken the difficult decision to inform our customers that the Range Rover SV Coupé will not proceed into production. Instead, Land Rover is focusing its resources and investment on the next generation of world-class products.

The SV Coupe was due to cost upwards of $500,000 in Australia.

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Only a small number of units were destined to arrive locally.

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The SV Coupe was to be positioned as the most luxurious Range Rover ever produced.

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“With exciting plans for electrification, enhanced craftsmanship, innovation and technology we are working to ensure that we continue to offer our customers a choice of world leading SUVs.

Jaguar Land Rover posted a AUD$6.2 billion loss for the fourth quarter of 2018, thanks to lower demand for diesel engines and sluggish sales in China. The company plans to slash around 10 percent of its workforce, as well as slash products such as the Discovery SVX and Range Rover SV Coupe, to help stem the cash loss. 

Both SVO-developed products were set to be on sale in Australia by now, with pricing expected to start at around $200,000 for the Discovery SVX and $500,000 for the Range Rover SV Coupe.

Are you lamenting the loss of the Discovery SVX and Range Rover SV Coupe? Let us know in the comments below.