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Mitsubishi ASX replacement on the horizon

Mitsubishi’s eight-year-old ASX small SUV will be replaced by an all-new in-house design.

One of Australia’s most successful small SUVs is getting ready for an all-new replacement, with Mitsubishi this week hinting that its next ASX was “not far” from being unveiled.

Mitsubishi said the second-generation ASX – the eight-year-old SUV that is currently Australia’s top-selling small SUV – will be an in-house-designed and engineereded vehicle and will it share little with its Alliance partners, Renault and Nissan.

At the launch of the new Triton in Thailand last week, Mitsubishi Motors Corporation said the next ASX would not be a rebadged Nissan or Renault because it was one of the brand’s core models.

Read More About Mitsubishi ASX

It said the Triton, Outlander and ASX represented Mitsubishi’s core vehicles and development would remain in-house and would not be shared, unlike the incoming Mitsubishi van that will be a joint venture with Renault.

However, while Mitsubishi would not discuss details of the next ASX, its corporate vice-president of product strategy, Vincent Cobee, said the new SUV could share a Renault-Nissan-Mitsubishi Alliance platform.

Given the size of the ASX, this platform could be the same one used on the Renault Kadjar and Nissan Qashqai.

Mr Cobee said that although the platform could be similar, a new ASX would maintain its own distinct flavour.

He added that while Mitsubishi would share as much technology as possible with its partners, the development would remain with the company.

Mr Cobee said the ASX was crucial to Mitsubishi’s plans for increasing its share and profitability and was one of five models – Triton, Pajero Sport, Outlander, Eclipse Cross and ASX – that drove the brand in Australia.

“What is impressive in Australia is that in spite of its longevity in the market, it is still an extremely capable, straightforward, roomy and competitive vehicle,” he said.

Mitsubishi would not give a timeline for the new ASX, but said this would be preceded by an update to the Pajero Sport. After ASX would come a new Outlander.

The ASX is Mitsubishi’s second-best selling model in Australia behind the Triton with a 7.5 per cent increase in sales to 16,473 in the first 10 months of the year.

Topping the sales charts in a segment that has grown 23.4 per cent this year means the ASX holds a clear lead ahead of the Mazda CX-3 (13,923), Nissan Qashqai (11,619) Subaru XV (11,419), Hyundai Kona (10,558) and Honda HR-V (10,313).

What does the next ASX need to keep it a sales winner? Tell us what you think in the comments below.

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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