“People are joining in and saying the EVs are the future and that we cannot compete without EVs. “Of course, for an EV to enter a market there is a basic condition that the government of the country has to be willing. If the government is hostile, or noncommittal, forget about it.” That, as Hocevar points out, the problem with putting Zoe on sale in Australia - government intransigence, or apathy - but it’s one he’s trying to get over. “We do not have the kind of incentives in Australia that many other countries in the world have, and it doesn’t have to be about cash-back schemes, it can be smaller things, easier things that won’t cost much, like providing special parking spaces, or rebates on toll roads, allowing use of bus lanes,” he explained.For an EV to enter a market there is a basic condition that the government of the country has to be willing.
“It’s vital to have some incentives in place to kickstart the category, so that people can start to realise they can live with EVs in Australia.” As Ghosn points out, the new 300-400km range “lifts the final psychological barrier” to ownership, because it means a typical city commuter - doing 40km a day - would only need to charge their car once a week. The problem, without the kind of incentives offered to EV buyers in places like Norway, where electric cars recently peaked at 17 per cent of the total market, is cost, as Hocevar explained. “A Zoe here, which would be a high-spec car, is going to be in the high $30,000s to low $40,000s, which would mean a $10,000 premium over similar cars in its segment,” he says. “That means you’re going to have to do solid kilometres over eight years to see a cost benefit on your investment. That’s why incentives of some sort are vital.” Renault Australia currently has a Zoe in the country for testing, and is constantly lobbying the Turnbull Government for help, but says politicians’ interest tends to wax and wane. No surprise there.As Ghosn points out, the new 300-400km range “lifts the final psychological barrier” to ownership.