Today Australia, tomorrow the world! Great Wall Haval's mission to challenge biggest car makers on track, with Chinese powerhouse's global volume up 50 per cent

Great Wall Motor (GWM), arguably the most powerful of China’s ‘Big Four’ automotive brands, has released its latest production and sales numbers, and the likes of Toyota and Volkswagen will surely be taking even more notice than usual.

GWM sold 91,555 vehicles worldwide in July, up 16.9 per cent on the same month last year, bringing its year-on-year volume growth to no less than 49.9 per cent.

Cumulative sales volume reached 709,766 vehicles, putting the maker of the GWM Ute and Haval SUVs on track to top 1.2 million units by the end of 2021.

Read More About GWM UTE

GWM Ute 2021 review Haval H6 2021 review Haval Jolion 2021 review

Still some way off VW and Toyota’s likely circa 11 million vehicles (each), but a strong performance for a brand largely unknown outside its domestic market only a few years ago.

Cumulative overseas sales volume reached 74,110 units, 10.4 per cent of overall output, and an increase of 176.2% year-on-year, with around 9500 of those sold in Australia.

Thanks to the surging popularity of the GWM Ute, Haval H6 mid-size SUV and recently released Haval Jolion small SUV, the brand recorded a staggering 268 per cent YTD sales increase to the end of July in the Australian market. 

On sale in 60 countries and regions, other significant GWM export markets include Russia, South Africa, the Middle East, Africa, South America and Asia Pacific.

The Jolion replaced the Haval H2.

1 / 2

The recently updated H6 has contributed to GWM increasing sales.

2 / 2

GWM currently operates four plants in China, with four more at various stages of completion, as well as a facility in Russia, and KD (Knock Down) factories in Ecuador, Malaysia, Tunisia and Bulgaria.

Technical centres and research facilities are located in Europe, South-East Asia and the United States.

GWM said: “The second half of 2021 will see more new products added, and new international markets developed.” So, watch this space. VW and Toyota certainly will be.