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Toyota FJ Cruiser to arrive in March

He sees the FJ Cruiser competing with the more trendy end of the 4WD-capable SUV sector, up against the Jeep Wrangler and perhaps Land Rover Defender 90.

The long awaited FJ Cruiser - an expected sub $50,000 addition to Toyota's range - this weekend went through its paces in the hands of rally champion Neal Bates at the Toyota Land Cruiser Club of Australia's impressive Willowglen facility north of Canberra.

The only FJ Cruiser in the country was shown no mercy - from water crossings to gnarly downhills, narrow hillside goat trails to rocky ascents - and proved it is likely to be more competent in the dirt than owners expect.

"It's very capable - more so in most cases than the Prado," says Bates as he plunges the blue FJ Cruiser into the water.  "That's because of the very short front and rear overhangs - you can get it into places the Prado may not be able to.

"The only thing it doesn't have is the Prado's downhill assist and a front diff lock. Many 4WD enthusiasts probably don't need downhill assist anyway."

The FJ Cruiser is based on the Prado chassis and drivetrain and comes into Australia in March with pricing expected in the $45,000-$50,000 bracket.  Only one model will be offered - a 4-litre petrol V6 with five-speed automatic.

Toyota Australia's product manager Greg Gardner says the Japanese-built SUV is aimed primarily at the US market.  "Japan and the US aren't markets for diesel, so only the petrol i available," he says.

The FJ Cruiser carries over a low-range gearbox with manual engagement.  The cabin seats four adults with the rear two accessing the cabin by small rear-hinged doors, similar to the Mazda RX-8. Though the doors are small, access is good because there is no B-pillar to impede access and entry.

The roofline looks low but headroom is sufficient thanks to low seat mounts. Because of its shorter length compared with Prado, boot space is less cavernous and is helped by the spare tyre mount on the rear swing-out door.

Dash design is a clash of military and funky, with bold switchgear, alloy-look panels interrupted by flat surfaces that match the body colour, and highlights such as the knurled gearshift knob.

Toyota Australia executive director Dave Buttner is aiming at 80 sales a month - "We'd be happy with that" - and doesn't see any cannibalisation of Prado sales.

He sees the FJ Cruiser competing with the more trendy end of the 4WD-capable SUV sector, up against the Jeep Wrangler and perhaps Land Rover Defender 90.

"We see it as a niche vehicle - much like Rukus - and aimed at the younger buyer," he says.  "It's not a volume seller but it certainly adds some excitement to our showrooms."

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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