Want a Nissan Qashqai hybrid sooner? Have your credit card and a reliable internet connection ready because it will be a case of first in, best dressed!
Nissan has announced that its initial allotment of Qashqai e-Power models for Australia will go on sale online sometime in the next few weeks, with the first batch of deliveries scheduled to be in buyers’ hands from January.
Speaking to the media at the launch of the Patrol Warrior in Tasmania late last month, Nissan Australia Managing Director, Adam Paterson, revealed that the British-built petrol-electric small SUV’s precise on-sale date and time will be announced imminently, along with prices and specification.
“Online reservations will open this year,” he said. “I don’t want to give you the exact date because it is still moving a little bit… but production will begin this calendar year and we expect customers to take delivery very, very early in 2024.”
Paterson added that Nissan Australia has been buoyed by the highly-successful experimentation with its Z Nismo sports coupe flagship back in August, which resulted in all initial stock sold in less than an hour.
“Nissan is digitalising our customer journey," he said. “The most positive first step on that was the online reservation of Z Nismo. In early August, we sold out 100 units of the first batch that are coming to the market in 53 minutes, so an extremely positive launch.
“And we’re very much now looking forward to using that tool, to allow us to market our products in the future, and the next product… is with Qashqai e-Power.
"So, when we do announce Qashqai e-Power pricing and availability dates later this calendar year, we will take the first initial reservations online and follow a similar process that we did with Z.”
While both the Z Nismo and Qashqai e-Power are comparatively niche exercises to begin with, Nissan expects releasing bigger-volume models online in the future will become the norm, not the exception, especially with newly-developed tools to help buyers find exactly what they want, no matter where they are located.
“The feedback from consumers was fantastic,” Paterson revealed. “They were obviously able to select their dealer and the colour of vehicle they were after as well, so it’s been really well reviewed by customers that were after a Z Nismo, as well as from dealers who ultimately fulfil the delivery of this car for their clients.
“This is the way customers shop today, and our next big step on that is putting an online stock locator, which is a work in progress, but we expect to have live across the entire Nissan portfolio on (the company website) in the very, very near future.”
That said, Paterson added that the bigger X-Trail e-Power launched in Australia earlier this year will be the better seller of the two, because it swims in a much larger pool of consumers than the Qashqai.
“Generally speaking, we believe that there will be more volume through X-Trail e-Power than there will be through Qashqai e-Power,” he said, “…. because the mid-sized SUV segment is a larger segment than the small SUV segment.
“As such, X-Trail will be a bigger volume seller, and therefore e-Power will be as well on that product, but we still think Qashqai e-Power will do quite well.”
Stay tuned right here for when Nissan drops Qashqai pricing and spec details, as well as the all-important time and date for online orders to nab one of the first to arrive in Australia.
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