Kicking off from $73,800 (all prices are before on-road costs), the cheapest CX-90 is a whopping $25,000 more expensive than the entry-level CX-9 Sport FWD...
Now, you're likely thinking: has Mazda gone mad with pricing?
But hear us out here, because the CX-90 is part of the brand's new and expanded SUV strategy.
Next year it will be joined by a slightly smaller and narrower model badged CX-80, and that's set to be the outgoing CX-9's proper replacement, since it's bigger and wider than the current CX-8 it usurps.
So, let's all just calm down and instead assess the CX-90 for what it is - Mazda's flagship tilt at luxury SUVs.
Now, in this context, the base Touring from $73,800 neatly straddles the aforementioned mainstream and premium alternatives.
Two powertrains are available. Both are 3.3-litre, inline turbocharged six-cylinder engines with mild-hybrid electrification to help boost fuel economy. An eight-speed automatic drives all four wheels for all-wheel drive (AWD) across the range.
The petrol version is known as the G50e (G for gasoline) and the diesel is the D50e. More on those later.
The Touring is the entry-level grade from $73,900 (G50e petrol) and $75,800 (D50e diesel). Externally, the easiest way to spot it is by the 19-inch alloy wheels, which are two inches smaller than the rest.
It also includes LED headlights with auto high beams, leather upholstery, three-zone climate control with separate rear controls, electric and heated front seats with driver's side memory, keyless entry/push-button start, a head-up display, a 7.0-inch digital instrument display, 10.25-inch multimedia display screen, 360-degree surround-view camera, wireless Apple CarPlay/Android Auto connectivity, wireless smartphone charging, eight-speaker audio with DAB+ digital radio, sat-nav, USB-C ports, an auto-dimming rear-view mirror, power-folding/heated exterior mirrors, and a hands-free powered tailgate.
Stepping up to the mid-grade GT from $84,555 (G50e) and $84,800 (D50e – the smaller difference is due to Luxury Car Tax (LCT) vagaries surrounding fuel consumption) ushers in adaptive LED headlights, panoramic sunroof, a 12.3-inch digital instrument display, powered steering column, a heated steering wheel, second-row heated outboard seats, a 12.3-inch display screen, premium Bose audio upgrade and 21-inch alloy wheels.
Starting from $92,540 (D50e) and $93,655 (G50e – petrol costs more here due to LCT thresholds), the $100K-plus on-road Azami strives for “Japanese Premium” by adding woven textile fabrics, cooled/vented front seats, ambient lighting, Nappa leather seats, a frameless interior mirror, upgraded camera views and a novel Driver Personalisation Function that figures out and remembers the operator's driving/seating position and automatically ‘optimises' it according to posture, eye position and other factors. Intriguing.
All CX-90 grades include a full suite of driver-assist safety. More details are outlined in the safety section below.
The Azumi also offers two option bundle choices at $5000 apiece.
The Takumi pack includes pure white Nappa leather trim, a cloth dashboard panel with ‘Kakenui' stitching, maple wood console and door trim inserts, and second-row captain's seats (reducing the CX-90's seat count to six) with ventilation and dividing console.
The last three items also come with the SP pack, along with tan Nappa, a suede dash finish and two-tone steering wheel.
So, does the newcomer represent good value for money then? Mazda says that equivalently-specified premium German SUV rivals start upwards of $25K more (when matched for power and specification), though the gap is smaller compared to the rest.
Now, given the standard mild-hybrid and AWD tech, the price difference between the CX-90 and CX-9 shrinks to about $15K when viewed spec-for-spec against the latter's $59,200 Touring AWD equivalent.
Mazda's unrelenting upmarket push continues.
However, while that's still a hefty price hike, the CX-90 does offer 40 per cent more petrol power (and even the diesel pumps out 9.5% more than CX-9), 17% (G50e) and 27% (D50e) more torque respectively, and 10% better petrol economy (jumping to 40% with D50e) – though it also demands premium unleaded and the old timer did not.
Still, the CX-90 also boasts improved safety, more cabin space, extra third-row amenities like face-level air vents, a larger boot, 500kg greater towing capacity (petrol only, strangely enough) and more equipment overall to help offset the higher purchase price in Touring guise.