Audi A8 2010 Review
By Stuart Martin · 29 Jul 2010
The new Audi A8 is seen as the flagship for the brand but also a forerunner for the brand's future direction, including the small A1, the recently-unveiled A7 and the new A6, all set for 2011 appearances.The company's A8 flagship is aiming to be seen as progressive, luxurious and still a driver's car, but it's hard to get past the immense amount of technology within its aluminium body and spaceframe.Safety systems, interior design, materials and features are all contributing to the A8's target of being desirable and prestigious.New Audi Australia managing director Uwe Hagen has been looking forward to the release of the company's new flagship, calling it the ambassador for the future.The new A8 is priced from $225,904 and is due to go on sale in September, the three-litre TDI model is due before the end of the year and the 4.2 turbodiesel is coming in 2011.Engines and gearboxesThe launch model is powered by a 273kW/445Nm 4.2-litre direct-injection V8 - increases of 20kW and 5Nm over the previous car.The A8 sedan boasts energy recovery systems, lower internal friction and an on-demand oil pump, which with the eight-speed auto all contribute to lowering fuel consumption by 13 per cent, from 10.9 to 9.5 litres per 100km for the petrol V8.Coming later this year will be the 3.0-litre turbodiesel V6, which offers 184kW and 550Nm, boasting a fuel consumption figure of 6.6 litres per 100km and emissions of 176g/km, with a 4.2-litre TDI V8 planned for 2011.Both engines have braking energy recovery to store normally-wasted energy in the battery to reduce charge loads on the engine and reduce fuel consumption, but the three-litre TDI only will have start-stop when the vehicle is stationary.The drivetrain is headlined by an eight-speed automatic, teamed to the quattro all-wheel drive system that runs 40 per cent front, 60 per cent rear -- although that can rise to 85 per cent under appropriate conditions.It also has as standard the sport differential (for V8s) that distributes the drive between the rear wheels as well.Equipment, features and pricing.Top of the heap on the safety front is the pre-sense drive safety system, which offers three levels of driver assist systems (up to $10,000 on the options list) in a similar manner to Benz systems, employing the radar cruise control systems with the stop-start technology, braking and suspension systems to assist the driver in avoiding an accident, including rearward-facing systems. There is also a $5400 night vision system (that uses thermal imaging), adaptive cruise control system (with Stop and Go function), lane and blind spot assist systems.Standard fare as you'd expect is considerable - dual front, side (front and rear) and full-length curtain airbags, anti-lock brakes, stability control, electronic centre diff lock and a quattro all-wheel drive system sit beneath the lightweight aluminium spaceframe.The petrol V8 gets the sport rear diff to send drive left and right as required, which is optional on the diesel; sports air suspension is optional on both the petrol V8 and the three-litre diesel.The petrol V8 gets 19-in alloys, the three-litre TDI will arrive on 18in wheels; both will have the option of 20in rims, with latter also able to opt for 19in wheels.Inside the opulent, flowing cabin there is full leather, 22-way power-adjustable seats, full satnav, a Bose surround sound 600-watt 14-speaker audio system (a $3000 option on the 3.0 TDI) with multi-media system including a touchpad for manual entry of letters to search for numbers or locations.Also standard is the quad-zone climate control, with controls in the rear armrest.OptionsThe list of extras is considerable, kicking off with an epic interior leather package that is extremely opulent, very comfortable but also expensive.The Audi design selection in Balao brown is full Valcona leather trim package, includes seats, dashboard, rear comfort head restraints, ash wood inlays, brushed aluminium silver trim inlays - pricetag $26,385.But as they say .... wait, there's more - an additional leather package, full–range option that ups that by a little over $20,000.There are also full LED headlights for $2700, adjustable rear seats for $9440 (which drops the rear seats to two), $5500 worth of heating and cooling for the front seats.The Bang & Olufsen 19 speaker sound system (including subwoofer) with more than 1400 Watts is a $16,950 option on the 3.0 TDI and a $14,430 upgrade on the petrol V8.DrivingIt's a near silent ride in the new A8, apart from a bit of tyre noise which is probably only noticed because the absence of other noise.The new A8 feels light on its feet, with the four-mode suspension delivering a well-sorted ride; even in the dynamic mode the A8's suspension system has been given the smarts to get rid of the jiggle present in some active systems.Audi have boasted that they have not forgotten about the driver and it's a claim with substance.The big V8 sings sweetly but quietly as it zips through the eight gears, with near-DSG quality and speed.The big Audi doesn't drive like a heavy car, topping the scales at just over 1800kg when much of its competition is nearing two tonnes.The optional sound system and seating fitted to the launch car is exceptional in quality but carrying a correspondingly crippling pricetag.Audi A8 sedanPrice: from $225,904.Engines: 4.2-litre FSI direct-injection petrol V8, 3.0-litre common-rail direct-injection variable-geometry turbodiesel V6.Power: 273kW; 184kW.Torque: 445Nm; 550Nm.Transmission: eight-speed automatic, all-wheel drive.Performance: 0-100km/h 5.7 secs (3.0 TDI 6.6), top speed 250km/h (governed).Suspension: Five-link suspension, upper and lower wishbones, tubular anti-roll bar, air suspension (front); trapezoidal-link suspension with wishbones, tubular anti-roll bar, air suspension (rear).Brakes: four-wheel discs, front ventilated, with anti-lock and stability control systems.Fuel consumption/capacity: claimed 9.5 l/100km (3.0 TDI 6.6), on launch drive 13.5, tank 90 litres.Emissions (g/km): 219 (3.0 TDI 176).Dimensions: length 5137mm, width 1949mm, height 1460mm, wheelbase 2992mm, track fr/rr 1644/1635mm, boot 510 litres.Weight: 1835kg (3.0 TDI 1840kg).Rivals:BMW 7 Series, from $203,000.Lexus LS460, from $191,164.Mercedes-Benz S-Class, from $214,900.Jaguar XJ, from $246,000.