Articles by Tom White

Tom White
Deputy News Editor

Despite studying ancient history and law at university, it makes sense Tom ended up writing about cars, as he spent the majority of his waking hours finding ways to drive as many as possible. His fascination with automobiles was also accompanied by an affinity for technology growing up, and he is just as comfortable tinkering with gadgets as he is behind the wheel. His time at CarsGuide has given him a nose for industry news and developments at the forefront of car technology.

GAC Aion UT 2026 review: Australian first drive
By Tom White · 01 Apr 2026
Chinese newcomer GAC couldn’t have timed the arrival of its Aion UT to Australia better, but is it the affordable electric hatchback it needs to be?
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XPeng Australia take-over confirmed
By Tom White · 01 Apr 2026
In a dramatic turn of events, a new factory-backed arm of XPeng has taken the reins from previous distributor TrueEV in what appears to be shaping up to be a messy legal saga.The new factory-backed outlet says it has now established direct operations in Australia, with new local employees, and a new dealer network “effective immediately”.According to the new entity, this will include new customer support infrastructure and factory-backed logistics to service customers everywhere except Tasmania and the Northern Territory, where the brand is yet to establish a presence.The brand reassures buyers that it is “deeply committed to the long-term stability and continuity of the Australian market” and is currently hiring for a range of roles.Unlike the widely publicised BYD factory-take-over, which appeared to be amicable with its successful distributor EVDirect, the XPeng factory subsidiary is set to lock horns with its previous distributor TrueEV.TrueEV recently entered external administration after running the local XPeng brand since 2024, despite holding a five-year distribution contract for the brand.While the distributor has said for a long time that a factory-backed take-over was on the cards and would likely happen sooner than originally anticipated, explosive revelations first published by The Australian claim TrueEV will be suing XPeng for unconscionable conduct after it tore up its distribution agreement on the first of January this year.According to allegations made by TrueEV, XPeng undermined its operations since 2024, including withholding new product and “sabotaging” its dealer network by changing approval requirements, forcing TrueEV to de-list some dealers and forcing it to remove its service partner, Ultra Tune.TrueEV alleges this effectively made it impossible for it to sell cars through its already-established network of 15 dealers and 58 service locations.The case looks set to be dragged through the Federal Court unless a settlement is reached before then, and could create a rocky pathway for the factory backed operation as TrueEV could seek to legally block the company from operating as it pleases until the matter is settled.The revelations help to explain XPeng’s slow advance in Australia since the well-received arrival of its G6 mid-size SUV as a rival to the ever-popular Tesla Model Y.Despite the brand (under TrueEV) announcing the G9 large SUV and X9 people mover, as well as hinting at the introduction of the Mona M03 as an ultra-affordable electric fastback, the models have failed to materialise.It comes at a crucial time for Chinese EV-focused brands which will no doubt seek to capitalise on the current spike in fuel prices to build up their market share.In contrast to XPeng’s strong start and slow follow-up, a rocky start for its direct Zeekr rival with its niche X small SUV and 009 people mover has been very successfully followed-up by its 7X mid-size SUV, with the brand building hype for what should be its next product, the 8X plug-in hybrid large SUV.Stay tuned for more on developments for XPeng’s Australian operations.
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Toyota-allied Chinese brand confirms ute
By Tom White · 27 Mar 2026
Chinese giant GAC might be new to Australia, but its ambitious plans to be a top-ten automaker here in just five years will be led by a brand-new dual-cab ute.This incoming model, which GAC Australia CEO Kevin Shu says will be on the market in 2027, will be a brand-new ground-up model built with Australia in mind from the beginning.“As you know, our promise to the market is 10 new models in five years, so up until now, with the Aion UT [hatchback] we have four models, and for next year we will have three models, including a larger SUV and a pick-up truck,” Shu said.Shu wasn’t forthcoming on more details on the under-development ute model, he did confirm to CarsGuide that it would be developed under the main GAC brand, which predominantly specialises in combustion and hybrid models, rather than the EV-focused Aion or Hyptec sub brands.This opens the door to a more conventional combustion-led effort for the upcoming new ute challenger. Tightening emissions laws in Australia and globally, plus rising fuel prices, there is a strong chance for a hybrid, too.As GAC’s director of aftersales, Andrew Ratajczak says: “At GAC we have everything."“We’re not just stuck with PHEV, we’re not just stuck with BEV, we have such a wide spread of variation for our drivelines and our power supplier source for drivelines. It gives us such versatility to the market.“If the data comes back that this is where the demand is, we can do it. We don’t have to develop something unique - we can put something together out of the box from what we already have in our portfolio.”As for styling, we’ve had our digital artist Thanos Pappas come up with a ute based on the tough-looking design aesthetic of the brand’s GS8 large SUV, which seems the obvious fit for the “large SUV’ product Shu is suggesting for a 2027 launch.The main thing Shu confirmed is the new ute will break cover imminently at least in concept form at the Beijing motor show in late April.GAC has the advantage of seeing the different levels of impact its rivals are having on the extremely competitive landscape in Australia, which one Kia executive described as “the Olympic Games of utes”.BYD’s Shark 6 plug-in hybrid was the runaway success of 2025, shifting an impressive 18,073 deliveries despite its less-than-industry-standard towing capacity and payload.In comparison GWM’s Cannon Alpha managed a lesser number for the year, with just 2524 sales including the PHEV.These two ground-breaking hybrid utes differ in offering the two prevailing kinds of hybridisation, with the Shark 6 focusing on a bigger battery between the frame rails, driving the axles primarily via electric motors, while the GWM Cannon Alpha maintains a traditional gearbox, low-range transfer case, and solid linkages to each axle, with the electric motor inside the transmission.Chery will be the next to mix-up the space later in 2026 with its unique diesel plug-in hybrid system, which will also focus on mechanical ability rather than sheer battery size, in a similar vein to the GWM ute.Meanwhile other rivals provide an idea of what not to do. The middling success of Ford’s PHEV Ranger suggests buyers are looking for the longer range the Shark 6 offers, while Kia’s Tasman is a cautionary tale giving buyers what they want on the design front.One advantage for GAC, which the brands executives are keen to remind us, is the company’s deep ties with Toyota. It says this will help set it apart from other Chinese automakers when it comes to build quality, reliability and after-sales support, with the brand’s planned 100-strong dealer network and parts supply arrangements being modelled off shared experience with Toyota in China.The hybrid ute space looks to intensify massively by 2027, with JAC introducing its plug-in imminently, and Nissan’s China-built Frontier Pro being strongly hinted at by the Japanese brand as part of a dual-prong ute offering in Australia.Needless to say, GAC’s ute effort will have to be headline-grabbing if it wants to break into the market with such tough competition.
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Huge upgrade for popular small SUV - report
By Tom White · 23 Mar 2026
Hyundai’s Kona, now Australia’s best-selling small SUV, is set for a deeper upgrade than first expected, if a test mule spotted in its South Korean home market is anything to go by.Spotted by South Korean YouTubers, ShortsCar a camouflaged version of the the incoming new Kona has significant design changes more in line with a next-generation offering than the facelift it was expected to be.Among the changes highlighted by the channel, there’s a completely new light signature at the front, an even boxier profile, as well as a completely new roofline and door shapes.The Korean YouTubers point out that the test mule under scrutiny must be a Kona as it has markers on its wheels indicating it is a test model for the European market, where other models (like the smaller Creta or Venue) are not sold.The wheels also carry the expected code-name of the upcoming next-gen offering, SX3.As ShortsCar points out, this Kona test mule has many of the design signatures of the Crater concept car Hyundai displayed in 2025. This is indicated by the boxy bonnet features, new light profile, bulges over the rear wheel arches which appear to include the rear light clusters, and a pronounced spoiler piece over the tailgate.Interestingly the spotted car also features active aero pieces, and very short overhangs. There are also sporty blacked-out 18-inch wheels and sunken aerodynamic door handles.Korean media is also speculating the Kona will launch Hyundai’s upcoming Pleos Connect operating system from the Korean giant’s recently-established dedicated software brand, designed to lean into the ‘software defined vehicle’ concept.The Pleos Connect suite was shown in 2025 on what now appears to be a concept version of what could be the Kona’s new interior. The brand earmarked a quarter two, 2026 launch for the suite, and expects it to be available on “20 million vehicles by 2030".Based on Android Automotive, Pleos Connect is designed to completely overhaul the in-car software and will feature a refreshed interface, deeper over-the-air features (with the ability to tweak drivetrain features with a software update), new developer and fleet management tools, and the ability to collect mass amounts of data to train Hyundai’s future self-driving tech.Expect to learn more about the next-generation Kona imminently if it expects to meet its international launch window of mid-2026.Such a revolutionary change so soon after the launch of the existing Kona is also a risk for Hyundai. The small SUV was the top-selling small SUV in Australia last year, no doubt helped by a diverse powertrain offering and price points.It's priced from just $33,700 before on-road costs with a 2.0-litre petrol engine and continuously variable transmission (CVT), while the fuel-efficient hybrid is $36,950. It is available in fully electric form, starting from $54,000, with the range topping out with the Electric N-Line Premium at a whopping $71,000.Hyundai has emerged as a hybrid hero, taking second position last year for hybrid sales in Australia, tallying 28,819 units. This is double the previous year, and a positive sign for the Korean brand as its major models are nearly all more than 50 per cent hybrid by sales.However, its lack of solid EV sales (only two per cent of Hyundais sold in 2025 were EVs) thanks to its relatively expensive electric models meant the brand still managed to attract a penalty under Australia’s tough New Vehicle Efficiency Standard (NVES), which tightens the vice on high emitters every year from now until 2030.
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All the new Zeekr cars coming here
By Tom White · 23 Mar 2026
Zeekr has confirmed its future plans in Australia, outlining an expanded catalogue of hyped-up models, and updated versions of its current cars by 2027.The brand’s local Managing Director Frank Li said Zeekr would have several models coming this year and next year.Read on to see what they are.2026 Zeekr X faceliftThe Zeekr X, which the brand originally launched with in Australia in late 2024, will receive a major update.While the brand no doubt had big hopes for the small SUV as a more keenly priced and tech-heavy alternative to the Volvo EX30 it shares a platform, sales so far have been lacklustre. An update due this year will seek to make the model an even more attractive proposition, according to Mr Li.“We will have the Zeekr X facelift, which will come in the first half of this year. It will score some very good improvements when it comes to battery and interior features, as well as new colours,” he said.An update to the X already exists in China. While it looks identical from the outside, it features an overhauled interior, with a more practical and contemporary raised console design, as well as new seat and door trims. Interestingly the Chinese market model also features fold-up rear seats similar to Honda’s “Magic seat” set-up it uses in the HR-V to transform the second row into a second cargo space.Stay tuned for more details on which features might make it to the Australian market soon.2026 Zeekr 009 GrandThe X won’t be the only current model in the Zeekr line-up to receive an upgrade, with the 009 luxury electric people mover slated to receive a range-topping flagship variant.“In the second half of the year, we will be welcoming a very luxurious model, the 009 four-seater.”“In China this is called the 009 Grand and it will have even better features than the current car,” Li said.The 009 Grand takes aim at the likes of the Lexus LM as an ultra high-end people transporter. With only four seats, the 009 feautres a similar high-end set-up to the top-spec LM, with a giant entertainment screen bulkhead separating the front seats from the rear.It also scores gold badgework in its Chinese home market, with gigantic chrome-style wheels. Whether this fully electric model will undercut the hybrid LM Ultra Luxury’s $223,520 price-tag remains to be seen.2027 Zeekr 8XWhen queried on the topic of future models, Mr Li told CarsGuide: “Three models will be coming across next year, 7GT, 9X, and 8X, but we haven’t had final date for which one will come first, or in which month or what quarter.” he said.This is the big exciting news. While some were probably hoping for the much-hyped new hybrid and electric models to arrive sooner to bolster Zeekr’s range, the confirmation that they will be joining the right-hand drive arsenal alongside the 7X as global models is big.The just-launched-in-China 8X is perhaps the most hyped of the options. A new rival to the likes of the Range Rover Sport, Audi Q6, and Lexus RX, the 8X large SUV looks set to offer buyers a larger format of the same luxury and value on offer in the 7X, but this time with a plug-in hybrid twist.It’s no average plug-in hybrid either, combining a 2.0-litre turbo petrol engine (205kW) paired with electric motors, producing a combined 660kW in dual-motor form, or 1080kW in top-spec tri-motor form, allowing a 0-100km/h sprint time in as low as 3.7 seconds. On top of that, it has the option of two EV-sized batteries, either 55.1kWh or 70kWh with a 900-volt architecture the brand says can charge from 10 - 80 per cent in just 9 minutes on a charger capable of outputting the right speed. Total EV range sits at 256km or 328km according to chinese specs depending on battery size, with combined range landing at 1416km to the same measuring standard.2027 Zeekr 9XThe 9X is also on Mr Li’s hit list for models aiming at our market. This flagship three-row SUV measures in at 5239mm and over two meters wide, making it a similar size to the Audi Q7, Mercedes-Benz GLS, BMW X7, and full-size Range Rover.It offers much of the same style as the 8X, but with a larger, boxier, and more chrome-embossed overall design.It is offered only in an ultra-luxurious six-seat layout for the Chinese market, with the second row ‘captain’s chairs’ able to fully recline and even fully rotate to face the rear seats.It also shares its peak powertrain with the 8X, offering a 2.0-litre plug-in hybrid system with a peak output of 1030kW, mated to a 70kWh battery with a 9 minute charging time and 1250km of combined driving range.Even the most affordable version of the 9X in China costs the equivalent of A$100,000, giving this monster SUV a real shot of being the most expensive Chinese car on sale in Australia when it arrives in 2027.2027 Zeekr 7GTThe Zeekr 7GT has already been shown in Australia (albeit in left-hand drive form) at several EV shows around the country as the brand’s potential next model, although Li’s comments suggest it may now arrive after either the 8X or 9X depending on what HQ back in China decides.Regardless, the 7GT is an unusual and exciting proposition by a Chinese automaker, offering a Euro-styled go-fast wagon in pure electric form.Offering an 800-volt battery, up to 825km of driving range (according to the lenient CTLC cycle on the biggest 100kWh battery pack), and a 0-100km/h sprint time of just 2.95 seconds, the 7GT looks to give some of the European performance metal in our market a run for their money.Like other Zeekr models, expect luxury trims on the inside, swish software and cabin tech, and either a rear-drive 310kW variant, or a 475kW AWD variant.Other performance enhancements include an air suspension system and adaptive damping.Interestingly, the brand has had less to say on the 7GT’s sedan variant (dubbed the 007 in its Chinese home market), making the potentially wagon-only line-up a bit of a statement in the Australian market.
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'Gigantic' challenge facing Japanese brands
By Tom White · 20 Mar 2026
In a press conference the Japan Automobile Manufacturers Association has declared the country’s once-dominant national car industry is “on the brink of survival”.The body said collaboration between Japan’s automakers was becoming more important than competition amongst each other, as it faces never-before-seen external challenges.It admitted that the “international competitiveness” of its members had to be brought into question.Speaking as part of a panel, JAMA Vice President and CEO of Honda Toshihiro Mibe said: “The global competition environment is becoming more fierce every day. Against this backdrop, the automotive industry in Japan is now posed with the question of whether we will be able to survive or not.”“Looking back, the structure of the automotive industry has worked well. There was the structure of Keiretsu which indeed worked for the last few decades against that environment. But we believe the existing areas of collaboration are not enough.”The Japanese term “Keiretsu” refers to the unique connection between Japanese companies, with cross shareholdings and shared business goals, which promotes stability and financial resilience, as well as faster and more efficient supply chains. It allows companies in these networks to engage in long-term planning and keeps money in Japan.A result of this interdependence means a brand like Toyota (widely recognised as the head of one of the largest Keiretsu networks) has vast shareholdings in brands which would normally be its competitors, as well as deep ties with Japanese parts suppliers.But it seems this system is struggling to be competitive in an environment of aggressive and often state-backed Chinese automakers making technological leaps and bounds and sales progress across the world.“So, the area of collaboration is required with a sense of speed. I think it is going to be key.” Mibe said. “We need to dismantle the old structure or else we will not be able to create new areas of collaboration.” Some areas earmarked by the organisation for focus were hiring more “software-related personnel” with Japanese automakers focusing too much on the “hardware part in our history.” according to Mibe.The group also earmarked the future use of artificial intelligence and more robotics in order to address what is expected to be a 20 per cent shortfall in the number of available workers to staff manufacturing plants in Japan.However, the JAMA members also re-committed to a “multi-pathway” strategy as the “winning pathway” in order to stay on the right side of both tightening emissions regulations, and a tough tariff environment in Europe and the US in the face of a surge of electrified Chinese models.“This is not just about how we compete with China, but how Japan can make a contribution to each country in a way which is suited to the local community,” said JAMA Chairman and CEO of Toyota Motor, Koji Sato.As to the recent Middle East crisis, Sato said 800,000 vehicles were currently exported to the region, and that would be the bare minimum economic impact, but also some shipping costs would double as routes remained closed around the Middle East.A larger concern is the sourcing of aluminium and raw materials required for plastics.“About 70 per cent of it comes from the Middle East, so if the issue is prolonged, needless to say we’re going to have a procurement problem.” Sato said.Locally, a Toyota spokesperson said it is not anticipating any impact from the war in Iran on supply or costs for Australian-delivered vehicles at this time.Meanwhile a seismic shift has taken place in the Australian sales charts, with Japan being unseated as the top country-of-origin by China.This is against a backdrop of BYD, GWM, MG and Chery all occupying spots in the top-10 best-selling automakers in Australia, unseating old favourites from Japan such as Nissan, Subaru and Isuzu.Mitsubishi, which is clinging to eighth position, is expecting to drop out of the top-10 this year as it faces a reduced range of vehicles, and more expensive new-generation offerings soured from Europe.
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700km+ EV range for new Zeekr 8X rival
By Tom White · 19 Mar 2026
Audi has detailed its next model for the Chinese market, the E7X large SUV.The new model, marketed under Audi’s joint-venture marque with MG owner SAIC, is more than five meters long and has an “industry first” 109kWh battery pack from CATL.This allows the large SUV a driving range of 715km according to the more lenient CLTC testing cycle.It also features a 900-volt electric architecture for ultra-fast charging, plus the signature Audi ‘quattro’ all-wheel-drive system. The brand claims it can sprint from 0-100km/h in just 3.8 seconds.Two versions of the E7X have already been announced, a rear-wheel-drive version producing 300kW/500Nm and an all-wheel drive that adds a 200kW motor to the front axle, and produces 800Nm of torque.Unlike many other Chinese-built SUVs in this size category, the E7X is only a five-seat proposition, rather than the three-row six-seaters from rival brands. In this sense it is a closer rival to the likes of the smaller and also fully electric Xiaomi YU7 or the more size-equivalent but plug-in hybrid Zeekr 8X.Audi’s SAIC joint-venture sub-brand ditches the brand’s historic four-ringed logo in favour of an illuminated AUDI badge. It also has a distinct design language to specifically appeal to the Chinese market, with its own face and LED light structure.If it follows on from the previous E5 Sportback, will have a tech-laden interior, too.Expect to learn more about the E7X at its official unveiling at the Beijing Motor Show in April.As for export markets, don’t get your hopes up, with the SAIC joint-venture vehicles both expressly designed for China, although it is notable the brand has registered the E7X name in Europe.Despite high hopes for the Chinese market, the brand’s E5 Sportback has failed to deliver significant sales so far in China compared to domestic rivals from IM Motors, Zeekr, Nio, and Xiaomi.Therefore, a lot is riding on the E7X to deliver more volume for the brand’s fledgling China-specific arm.Audi had a better result than expected in 2025 according to its latest financial release, in what it said was a particularly tough year. While much of its focus will be on building out its Chinese offering, the brand will also follow up a strong 2025 with more important new global models in 2026.This is set to include the new flagship Q9 SUV, a re-booted Audi A2 e-tron, as well as a next-generation Q7 large SUV.
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Zeekr is doing something special
By Tom White · 18 Mar 2026
This Chinese brand is doing something special for Australians.Hot on the heels of the launch of the special edition Zeekr 7X Black Edition, the local arm's Managing Director Frank Li said constant communication with its buyers would allow even more “co-creation” specialised for the Australian market.“Zeekr is a brand which is moving very fast, usually the facelift comes within one or two years, and the very strong research and development team and design team give us the capability to move with that kind of speed,” said Li.“The key point is co-creating with our customers. We’re not only trying to sell products here, but we’re trying to build a community. We’re trying to get more engaged and listen to customer demand and suggestions, and we take that on board for the product."Zeekr said when launching the new 7X Black Edition, that the new variant was based expressly on customer feedback that there should be a blacked-out version of the car, which was previously missing.But Mr Li said the constant “co-creating” with its buyers was happening more frequently behind the scenes and reached beyond just new variants.“For software, we’re doing over-the-air updates based on customer feedback, and on the hardware front, we’re trying to push for even more features .”One thing that wasn’t a problem in customer feedback, Li says, was anything to do with range or power.“With powertrain, battery and electrification, our customers are actually quite satisfied” he said.Li added that the 800-volt platform used by the 7X was already enough to “have the highest charging capability” on Australia’s fast-charging network. Li revealed what Aussie fans are screaming out for.“The biggest feedback is on software, features like auto-parking, these are the kinds of capabilities we will be improving in the future,” he said."Customers want more choice. Some don’t get a lot of use out of the auto door feature, but they want all-wheel drive, so they’re asking for the ability to separate those two features out, so this is one example of something we have under discussion.”The 7X is also notable for having an animated LED light bar in its Chinese home market, which adds a degree of character to its design missing from Australian-delivered vehicles.Because of more strict Australian Design Rules (ADRs) around frontal lighting features, the animated bar is replaced by a gloss panel on locally-delivered versions.Li said while the brand was always in discussions on these types of limitations, it seemed the regulations would still stop some popular features from its Chinese home market.“If we could bring these features to the Australian market, we would love to do so,” he said.Many other Chinese brands also have an element of rapid turn-around, which allows them to bring updates, facelifts, or even deeper upgrades to Australia in usually never-before-seen timeframes.While this generally means a much more competitive new car landscape, it can also sometimes mean rapid depreciation for early adopters. On the flip side, these early adopters can also be rewarded with significant software fixes while getting in at a lower initial price-point.As often a global launch-pad for Chinese brands though, feedback from the Australian market is taken very seriously by even the biggest players, such as BYD, Chery and GWM.The 7X has been a resounding success for the Chinese premium brand.The new EV has more than doubled its sales after only a handful of months since launch, and now accounts for the lion’s share of the brand’s volume Down Under. With 1046 units delivered in the first two months of this year, it has also rapidly shot to near the top of the category for similarly-sized SUV rivals, or similarly-priced EVs.This comes as no surprise to Mr Li though, who said the product will speak for itself.“Zeekr brings customers an option where they don’t need to compromise between tech, luxury, drive experience, and the cost,” he said.“Before 7X came along these four elements have been in conflict. It’s very hard to get them all, so usually you have to compromise.“So, we have very strong ambitions and forecasts for 7X, but the product and time will tell.”
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New monster SUV for successful luxury brand
By Tom White · 18 Mar 2026
In Audi’s latest round of financial results for 2026, the German luxury brand confirmed “the focus” would be on its latest and largest product, the Q9 flagship SUV.
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Zeekr not surprised by its success
By Tom White · 17 Mar 2026
Despite a slow start in Australia in 2025, Chinese luxury brand Zeekr says it is unsurprised by the success of its third product, the 7X mid-size electric SUV.The 7X launched in Australia in late 2025 to some fanfare, more than doubling the brand’s yearly sales tally in just a few months, and in 2026 it now accounts for more than 60 per cent of its volume.When asked about the 7X's relative runaway success had come as a surprise to the local division, Zeekr Australia’s managing director Frank Li told CarsGuide success was the brand’s “assumption”.“The 7X is not just popular in Australia, but also it is the first Zeekr global model, so we’ve had very good achievements in both the domestic and international markets including Europe, the Middle East and South East Asia,” said Li.Li also noted the 7X was particularly suited to the Australian buyer, suggesting that as a reason that it was more popular than the rest of the brand’s line-up, and also why it is getting the just-announced Black Edition pack especially for our market.“ is perfect for the Australian customer archetype so that’s also why we’re bringing the Black Edition based on customer feedback,” he said.Mr Li added the order bank for 7X was significant, and deliveries will remain high, at least for the first half of 2026 as the order books are filled.“Initially we were facing some challenges on supply last year, especially in December from the global battery shortage, but this has been resolved. There are several thousand 7Xs currently on a ship right now, so supply isn’t an issue at the moment,” he said."Last month we delivered 628 7Xs, which is good momentum, and next month the delivery number will be higher.“We’re still a new brand so we’re focused on how to deliver as much as we can as fast as we can so we can get our pre-order customers into the car earlier.“So that’s our first priority. We’re also working on a better customer experience which includes sales delivery and after sales.” he said, hinting at a wider showroom footprint and more service locations."Are there storm clouds on the horizon for Zeekr as it fills the initial surge of demand for 7X? Mr Li was quite candid.“Honestly, we’re not pushing too hard on new orders,” he said, adding that Zeekr’s strategy would be bolstered by both customer satisfaction and rising fuel prices.“First of all, for EVs, the market penetration has been climbing up and petrol prices are now climbing higher. I think Zeekr brings customers an option where they don’t need to compromise between tech, luxury, drive experience, and the cost.”“Before 7X came along these four elements have been in conflict. It’s very hard to get them all, so usually you have to compromise.”“So, we have very strong ambitions and forecasts for 7X, but the product and time will tell,” he said.Zeekr’s numbers are on the rise in 2026, with the brand delivering 1046 units in the first two months of the year.This puts the electric mid-sizer ahead of some heavy-hitting luxury segment contemporaries including the BMW X3, Mercedes-Benz GLC, and the Lexus NX, whilst also staying well ahead of some electric price competitors like the Hyundai Ioniq 5, Toyota bZ4X, and Kia EV6.Zeekr will  build on its momentum later in 2026, with Mr Li adding there will be updates for its Zeekr X small SUV and a new variant for the 009, while also confirming the just-revealed 8X is very much on the cards for Australia in the future, although maybe not until 2027.
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