Chinese brand carmakers should be scared of: GWM marches up the leaderboard as it establishes a firm lead amongst Chinese challenger brands, leapfrogging MG and closing in on Mitsubishi | Analysis
By Tom White · 04 Jul 2025
The latest New car sales figures for the Australian car industry show one clear leader amongst Chinese brands, and it’s GWM, which could be the first one to crack the top five for year-to-date sales in Australia as it overtakes MG and Isuzu.Japanese and Korean brands along with Ford have dominated for the past decade with their range of utes and SUVs drawing in plenty of buyers.Now manufacturers from China are storming up the sales charts. The original success story was MG, which rapidly fought its way to the top-10 off the back of an appealing array of cars at price points now abandoned by rivals, and a steady supply of new vehicles during COVID-era shortages.MG has now been surpassed by one of the longest-serving Chinese automakers in Australia, GWM.GWM has sold 25,189 new vehicles in Australia through the first six months of this year, which places it just ahead of both MG (21,674) and Isuzu (21,883).This puts it in a solid seventh position in Australia, with something of a gap between it and Mitsubishi in sixth (33,379).Mitsubishi will be looking over its shoulder in the second half of this year as stock of its ASX, Eclipse Cross and Pajero Sport SUVs runs dry, as the Japanese brand awaits new generation vehicles.GWM itself is rapidly being chased down by BYD (23,335), with its rate of growth at 144.6 per cent year-on-year much higher than that of GWM, which is up what would normally be an impressive 17 per cent.The rise of both GWM and BYD is thanks to a rapidly expanded or updated model line-up, which includes in demand vehicles not being fulfilled by big name players.Both GWM and BYD now offer a plug-in hybrid (PHEV) ute, as well as a range of sharply priced PHEV SUVs (BYD), hybrid SUVs and off-roaders (GWM), and affordable electric cars.MG has languished slightly off the loss of its bargain-basement previous-generation MG3 hatch, ZS small SUV, and HS mid-sizer, which have all been replaced by more expensive new-generation offerings.MG is no doubt hoping its QS Kluger-rivalling large SUV and incoming U9 ute will be major volume additions in the latter part of the year. They will also be joined by the MG7 Camry-rivalling sedan.The next-biggest Chinese challenger, Chery, is also leaping up the sales charts, up an unprecedented 228.8 per cent so far in 2025 thanks to its bargain Tiggo 7 and Tiggo 8 mid-size SUV pair, and the Tiggo 4 small SUV which seems to have replaced the MG ZS as the bargain entry-level SUV of choice. It is still several thousand units away from a top-10 entry, but will almost certainly be within striking distance in 2026 if its growth continues.The rise of MG, GWM, and BYD has seen Nissan join Subaru as top-10 has-beens.The biggest gap remains between Toyota and the rest, with the 'Big T' still having moved a steady 120,978 units in 2025.