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Audi will be showcasing the new A3 in its Super Bowl ads for February, and we could be seeing the precursor to the campaign in this humorous commercial that draws on the virginity pledge movement.
Watch the desktop version of the Audi A3 virginity ad here.
Also watch Audi's 'Prom' 2013 Super Bowl ad here.
The full-length ad -- there are three shorter excerpts floating around -- advises you to practice 'luxury car abstinence' so you don't end up 'regretting your first luxury car' and doing the 'drive of shame' (which is worse than the 'walk of shame' according to Audi).
Also watch Audi's Christmas dig at BMW, Mercedes and Lexus here.
The mockumentary style shows young people pledging to 'wait' and not be tempted by the tawdry attractions of the likes of Mercedes-Benz, BMW and Lexus, with one young yuppie even changing jobs because his company car is a Merc.
Also watch Audi pit old Spock vs new Spock in this ad for the S7.
The set of four ads hasn't been officially released, so we don't know yet if these are the ones planned to be screened at the Super Bowl or are a lead-up to the day's star ad climax.
Also watch Audi take a swipe at BMW, Mercedes and Lexus owner stereotypes here.
This reporter is on Twitter: @KarlaPincott
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