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Audi RS5 will drop price

Battle lines are drawn in the luxury car market as Audi stuns with a massive $13,500 reduction in its hot-headed RS5 Coupe. Audi Australia spokesperson Anna Burgdorf says it’s all about being competitive. “We need, in Australia, to be competitive - everyone is doing it,’’ she says.

“There is no question how competitive Australia’s car market has become. If we’re not flexible (on price and equipment), then we run the risk of losing sales to rivals - and we’re not going to do that."

The heavy-hitter philosophy party answers why Audi has such a huge model range - “we have to offer the customer whatever they want," Burgdorf says - and why models such as the RS 5 are so important as halo cars.

The RS5 presents a new concept for Audi - electromechanical steering - and standard equipment including Attention Assist (a driver alert system), a flat-bottomed steering wheel and an upgraded MMI central control now with Bluetooth streaming.

There are some body highlights to identify this mid-life makeover, but the drivetrain remains the same - a 331kW/430Nm 4.2-litre V8 petrol attached to a seven-speed dual-clutch auto then driving all wheels.

Neil Dowling is testing the car in Germany now and will report on its road manners later.

 

Neil Dowling
Contributing Journalist
GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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