Emerging Chinese super-brand! GWM plotting to be a sustained top five brand by 2030, potentially pushing out brands like MG, Mitsubishi and Hyundai

So far in 2025, China’s GWM has been setting new sales records again and again despite the overall new car market cooling down.

Momentum for the Chinese brand has been gaining slowly but surely and it’s now setting its sights on sustaining a top five placement by 2030.

In order to do this it would likely see GWM topple brands like Mitsubishi and Hyundai, as well as another established Chinese brand in the shape of MG.

Earlier this year the Chinese carmaker set a lofty target of selling at least 50,000 new cars in Australia during 2025.

In the first six months of 2025, the brand has sold a total of 25,189 new vehicles, which puts it on track to achieve its target. This is helped by GWM achieving its best ever monthly sales in June.

GWM is the seventh best-selling brand in Australia so far in 2025.

It’s ahead of brands like MG (21,674 sales) and Isuzu Ute (21,883 sales) but still behind Mitsubishi (33,379 sales).

BYD (23,335 sales) is catching up quickly, however, with astronomical year-on-year growth of 144.6 per cent. For context, GWM’s year-to-date sales are up 17 per cent year-on-year.

Rounding out 2025, GWM plans to sell a total of around 8000 examples of the Haval H6 in the second half, bringing total annual sales to 15,000.

A mid-life updated version of the Haval H6 just launched in Australia. Initially only hybrid variants are available, though petrol versions are arriving in August and new plug-in hybrid (PHEV) variants are launching in September.

Beyond the Haval H6, GWM is launching a vast number of new vehicles in Australia.

The Chinese carmaker has confirmed the Haval H7 is launching in August and the Tank 500 PHEV is arriving in October.

Beyond these, GWM Australia and New Zealand Chief Operating Officer John Kett said the company is expecting to have a total of three electric vehicles (EVs) on sale by the end of September 2026.

One of those will likely be the Ora hatchback, which is set to get an update soon. Another could be the Ora Sport liftback that’s been earmarked for a local launch for years now and the other could be a production version of the Haval Xiaolong SUV prototype.