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Linger any longer than an hour before fetching your car at the new Woolies concept store in Woolloomooloo, Sydney, and it will cost you $65, more than a dollar an hour. Stay over two hours and it's $95, and anywhere between 3 hours and overnight will set you back $125, pretty much a weekly shopping trip.
A Woolworths spokesman said there were a limited number of parking spaces on the site, and it was close to the CBD, so they wanted to discourage commuters from parking there.
The new store doesn't even feature the Woolworths name, just the logo and the suburb, which fortunately is spelt correctly, unlike the word "surpermarket" on the parking sign.
"On this occasion, our spelling of the word supermarket was, well, less than super. We're reprinting a new, correctly spelt, sign as we speak," the spokesman said.
"The fees at the car park reflect there are actually very few spaces available and the intention is that those spaces should be available for the use of our customers - hence why the first hour is free."
The fancy 900 sqm concept store on the corner of Crown and Suttor streets, in the old City Ford building, opened last Friday. It features food to eat on-the-go, a juice bar and barista-made coffee, as well as groceries, and is "dedicated to the residents of Woolloomooloo" according to its website. Most likely those who walk.
Is this Australia's most expensive short-term car park? Tell us if you've been stung for more.
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