New car sales price Jeep Grand Cherokee Trailhawk

The Jeep Grand Cherokee Trailhawk costs $68,000, representing an $18,000 premium over the base-spec Laredo turbodiesel model or a $2000 discount on the range-topping Overland fitted with similar interior spec and the same 177kW/550Nm V6. But with just 160 vehicles the big Grand Cherokee Trailhawk SUV isn’t likely to last long.

The Trailhawk is kitted out with the Quadra Drive II four-wheel drive system matched to air suspension, full underbody protection, Mopar rock rails, 18-inch all-terrain rubber and a massive Trailhawk decal on the bonnet showing the world this is a serious off-roader.

Jeep spokeswoman Karla Leach says the special edition reflects customer interest in genuine add-ons. “We know that many of our customers like to accessorise their vehicles, to both enhance their off-road experience and to personalise their car,” she says.

“The Grand Cherokee Trailhawk delivers an impressive list of popular 4WD enhancements – as well as some distinctive exterior additions, so it will be popular with not only those who like to get off the bitumen, but also drivers that like to really stand out from the crowd.”

The Trailhawk will be sold in any colour you like, as long as it is “Striking Bright White”. Black headlamp surrounds, grey grille and side mirror caps and, red tow hooks and Trailhawk badging identify the car as the most serious off-roader in the already capable Grand Cherokee line-up.

Insider, there are leather and suede heated seats emblazoned with the Trailhawk insignia, a satellite navigation system and reversing camera  on the seven-inch screen, power tailgate, a heated steering wheel, and Mopar slush mats.

The vehicle was first shown this time last year in Michigan as a concept at the Moab Jeep Safari and the response earned it a production run.