The new Peugeot 301 has been specifically designed to appeal to a wide customer base attracted by four-door sedans which are both accessible and present an enhanced level of status. As such, it won't be going to an underserving UK market.
The 301, expected to become one of Peugeot's best selling models worldwide, is positioned at the heart of its segment. It offers modern styling and features that are carefully adapted to fulfil the expectations of the different markets in which it will be sold. The 301 incorporates the latest Peugeot styling DNA and looks a lot like a scaled down 508.
It's been designed with class leading occupant space in the rear thanks to a wheelbase of 2.65m. Boot volume is generous. Safe handling combined with high levels of comfort guarantee enhanced driver engagement under all conditions. A wide range of safety equipment is available much of which will be offered on local spec cars.
A range of latest generation petrol and diesel engines in 301 is perfectly suited to the expectations of target markets, with power values ranging from 52kW to 85kW and manual, piloted or automatic gearboxes. Engine capacities are 1.2-litre through to 1.6-litre petrol and turbodiesel.
The 301 will become the second car in the Peugeot range, after the 208, to be available with a new range of fuel consumption focused three cylinder petrol engines (1.2 VTi). Available equipment includes electronic air conditioning, MP3 audio system with Bluetooth hands-free kit and USB connection, remote opening boot and rear parking assistance.
Peugeot has been manufacturing motor vehicles for more than 100 years and has designed numerous sedans which have earned and continue to earn their place in motor vehicle history (404, 504, 305, 405, 406, 407, 408, and 508).
The new Peugeot 301 will be manufactured in Vigo (Spain) and will premiere at the Paris Motor Show in September.