Time to move on? Holden owners offered cash to trade in for a new Mitsubishi

As even some of the newest Holdens on our roads start to reach the end of their five-year warranties, Mitsubishi will offer owners of lion-badged cars a cash incentive to trade in their Holden for one of its current models.

The deal, somewhat cheekily called ‘Stop Holden On’ on the Mitsubishi Australia website, means Holden owners are able to take their cars to a Mitsubishis dealership and bag a new car from the current range, as well as $1000.

Any Holden is eligible for the offer, with Mitsubishi placing no limitation on age as long as it’s registered and roadworthy. In turn, any new model from the Mitsubishi line-up from ASX to Outlander PHEV to Triton is on the cards for purchase.

Mitsubishi is also offering a $250 referral bonus to anyone who sends a Holden owner Mitsubishi’s way.

Once the new contract is signed with a Holden on the form as being traded in, buyers are able to claim a $1000 digital prepaid Mastercard.

With Holden shutting up shop in 2020, and the last Aussie car rolling off the line almost six years ago, there are relatively few Holdens in the country still under warranty, making the brand a very effective target for Mitsubishi.

Holden owners who trade in will boost Mitsubishi’s sales, potentially even gaining the Japanese brand some new repeat customers who were once Holden faithful.

Mitsubishi’s sales are waning at the moment, this year having only sold (to the end of April) 21,079 cars as opposed to 29,816 the same period last year.

In all of 2022, Mitsubishi sold 76,991 cars, compared to 84,944 in 2018, and 71,743 in 2015. It’s likely Mitstubishi hopes to return to the relatively steady sales it usually enjoys after a slow start to 2023, and this campaign could be one way to do it.

CarsGuide has contacted Mitsubishi Australia for more information about the offer.