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The Kia Soul is a big seller in the USA, however this compact SUV has failed to set the Australian market on fire since its introduction back in 2009.
Even the unique design, aimed at attracting younger buyers, hasn’t helped sales. As it turns out, the relatively small bunch of Soul owners are mostly (much) more mature.
Does this make the Soul a lame duck? I took the Si model on a weekend road trip up the New South Wales coast to find out.