Audi Q7 News

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Electric car sales are still growing, but as the ‘early adopter’ phase comes to an end, the rate of uptake has slowed the past few months.Some brands have bet heavily on electric vehicles early in their explosive sales climb, this latest slow-down in pace might have actually handed Audi an advantage as its Q4 and Q6 e-tron SUVs finally arrive in Australia.Audi bet less heavily on EVs than its most direct rivals, BMW and Mercedes in the past few years. Rather than try to replace some of its most hallowed nameplates with electric versions, Audi instead added low-volume electric flagship offerings to its range in the form of the e-tron GT and now the Q8 e-tron.In Australia, the delayed launch of the Q4 e-tron has coincided with the arrival of the government’s new vehicle efficiency standards (NVES), giving it the leverage it needs with its international head office to expand its range of hybrid offerings to live alongside its new electrics.Speaking to CarsGuide at the launch of the Q6 e-tron, Audi Australia’s managing director Jeff Mannering explained how the game has changed in Audi’s favour.“It’s an overall strategy we’ve got now” he said of the brand’s new MHEV+ hybrid tech arriving at the same time as the Q6, “because what we have to think about is whether it’s just going to be battery electrics going forward.”“The market has switched around a little bit, I think the spike in battery electric sales where everyone was saying it was going to be fifty per cent of the market that’s simply not the case anymore.”“Q4 and Q6 are important because it adds volume to our battery electrics - we need that, and we need plug-in hybrids as well because the C02 targets are now there.”“You’re not so reliant on a BEV if you have a PHEV. It’s our clear direction to have something for every customer in every segment.”Not every brand has managed to navigate the tightrope of emerging technologies quite the same way. BMW has led the way with its competitively priced and well-received electric cars, although its plug-in hybrids have struggled. BMW leads the German three, amassing a whopping 25,341 units last year, nearly 30 per cent of which were electric. Over at Mercedes, plug-in hybrids were pulled from its range altogether after years of slow sales in Australia (although they will return), while its electric offerings have been shunned. It was down a notable 17.8 per cent last year, with its car division falling to 19,989 units.Audi remained in third position, moving 15,333 units. It was down a sizeable 19.5 per cent compared to 2023, which the brand is hoping its nearly entirely refreshed range will reverse in 2025.Not only has the Q4 and Q6 arrived, but they will be joined in the third quarter by the Q5 and A5, debuting the entirely new PPC combustion platform and MHEV+ technology. Other less significantly upgraded nameplates include the A1, A3, Q2, Q7, and Q8, all due before year’s end.As Mannering said, replacements or updates to some of the brand’s longest running models will give it a shot at more impressive sales volumes in 2025.“If you look at the lifecycle of our cars, some are up to their eighth or ninth year now - We’ll have the newest line-up in the market this year and it’s been a long time since we’ve been able to say that.”Will this range let it beat out Mercedes or even challenge BMW in 2025? Check in later this year to find out.

If you’ve seen a lot of BMWs on the road lately, there is a reason for it.The Bavarian giant is officially Australia’s favourite premium automotive brand.According to 2024 sales figures, BMW capped the year with 26,341 sales. That represents a modest 0.6 per cent bump over its 2023 results, or in actual figures, BMW sold 157 more cars last year than the year before.For years BMW was the number two marque in Australia behind archrival Mercedes-Benz. But that shifted a few years ago and now BMW is the dominant force in the premium segment.Mercedes splits its sales between two business units — Mercedes-Benz Cars and Mercedes-Benz Vans. Given none of its premium rivals offer commercial vans or utes, we will focus on cars.BMW was the 14th best-selling brand overall in 2024, wedged between Volkswagen in 13th and Suzuki in 15th.But how did it do so well last year? A couple of factors — SUVs and EVs.Sixty two per cent of BMW sales were for its ‘X’ SUV range. And the leader of that pack was the X1 small SUV with 4536 sales. Despite these solid numbers, it was beaten by the Audi Q3 for sales in the small SUV segment.The X3 was BMW’s next best seller, capturing high sales in runout ahead of the new-gen model arriving, and X5 was third best, while the X7 and 7 Series saloon had their best sales results ever.BMW’s EV sales were also a strong point, with just under 30 per cent of its total sales coming from electric cars. The iX1, i4, iX2 and iX3 made up the bulk of deliveries.Mercedes-Benz recorded 19,989 units in 2024, which was down by 17.8 per cent compared with 2023. Despite having a broader model range, the Stuttgart-based manufacturer saw double-digit sales declines for some of its most popular models including the C-Class (-26%), CLA (-32.7%), A-Class (-16.5%), GLC (-19.3%) and GLE (-41.4%).Benz fared better with some of its EV range, with the EQE medium SUV up by more than 200 per cent to 759 sales and the EQS large SUV also in positive territory (+126.7%). The GLA small SUV was the brand’s best seller, recording 3103 sales, up a healthy 65 per cent year on year.Coming third in the premium car sales race was Audi with 15,333, which represented a 19.5 per cent drop on its 2023 result.The decline can in part be put down to the delayed launch of the Q4 e-tron electric SUV, which now arrives in February, as well as some ageing model lines like the A4 and Q5 mid sizers. Both will be replaced in 2025 with new-gen models.The end of sales for the A1 hatch and TT sports car have also likely had an impact.Like Mercedes, Audi’s sales were a mixed bag. The Q3 was the brand’s star performer, capturing 5497 sales (+23.3%) to top the premium small SUV segment.The only other Audi model in positive sales territory was, interestingly, the A6 (+12%). Large sedans aren’t super popular these days so it’s a great result for a solid offering.On the flipside, the Q7 and A3 went backwards, but the SUV is about to get a big refresh in February, and the A3 has just been updated, too, so they should pick up in 2025.Aside from BMW, Porsche was the only premium brand to achieve sales growth in 2024, with 7029 units up 16.1 per cent. Every model line except the Panamera (-5.7%) and Taycan (-47.3%) saw double or triple-digit growth.Other premium contenders Lexus (13,642, -10.2%), Genesis (1400, -26.9%) and Volvo (8898, -20%) all had sales drops in 2024.

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By mid -2025, Audi's entire model range will look significantly different.

Another facelift for the Audi Q7 has been revealed, with the Four Ring Brand's large SUV refreshed for its current generation to go on selling for almost a decade.

Audi is having a bumper year. Sales are up and the brand has much better supply than in 2022. But is Audi chasing competitors like BMW and even Tesla? The German carmaker has had a very positive 2023 so far. To the end of July, Audi has sold 10,644 vehicles in Australia, which represents a 37.4 per cent increase on the same period in 2022.

Audi Australia has added a touch of darkness to its A4, A5 Sportback, Q2, Q3, A5 and Q7 line-up with the introduction of limited-time Dynamic Black variants.

Audi Australia has resurrected its SQ7 and SQ8 models, but replaced the former diesel-powered pair with a potent 4.0-litre twin-turbo petrol V8 powerplant.Punching out 373kW of power and 770Nm of torque, the Q7 and Q8 TFSI models are up 53kW but down 130N

Audi Australia has lifted pricing across its entire product range for 2022 by as much as $7600.According to Audi Australia corporate communications manager Shaun Cleary, the brand has passed on the increased cost of production as the industry battles with