Toyota News

In 2025 branding means way more than a hot iron mark scorched into a steer’s backside.It’s about a brand’s personality, reputation and your interactions with it. What it says about you. What it delivers. How it makes you feel. A visual identity, a design style… and a million other things.   And there are automotive brands in the Australian new-car market that have strategically built solid brand equity over many decades.Current market leader, Toyota began dipping its corporate toe into global export waters by shipping cars here in the late 1950s. And other Japanese makers like Honda, Mazda and Nissan followed it in conquering initial hesitancy by steadily investing in strong retail networks, pushing product improvement and focusing on a positive customer experience.Ford has built its global brand around everything from the Model T and its revolutionary assembly line to pumped up muscle cars and victory at Le Mans. While here it embedded itself in the local landscape via a manufacturing presence spanning close to a century and regular victory at Mount Panorama.And more recently, relative newcomers like Hyundai and Kia have moved rapidly from cheap and (mostly) cheerful to innovators that repositioned the concept of value and quality in the local market.All of which led to large pockets of ‘rusted on’ brand loyalty. The concept of ‘Ford and Holden families’ started to diminish from the moment the latter departed the scene in 2020 (if not before), but Toyota’s reputation for value, durability and affordable ownership has seen it maintain a legion of never-say-die fans.Same for Ford, Mazda, Mitsubishi and others. But I'd argue a turning point was when, after an initial false start through a private importer in 2013, MG set up as a direct subsidiary in 2017.Great Wall had landed as the first Chinese car brand in the Aussie market in 2009, but MG 2.0 was different. Even if its ‘Since 1924’ positioning stretched credulity, its products were better than expected and pricing was ultra sharp.Sharp enough to encourage budget-focused new-car buyers, even used-car prospects, to give the brand a go.With the introduction of new-generation products in the early 2020s sales took off like a rocket, and it’s here that my ‘That’s a good idea’ theory kicks in.I reckon executives at rival Chinese car brands, keeping an eye on MG’s increasing success Down Under, all had the same ‘good idea’ at the same time. Namely, let’s get into Australia and grab a piece of that action. Hence the subsequent arrival of Chery in 2023, itself a factory-backed restart after an initial import-distribution arrangement broke down back in 2011. Followed by the flood gates opening, with BYD, Deepal, Geely, a ramped up GWM, JAC, LDV, Leapmotor, Smart, Jaecoo, XPeng and Zeekr all jumping in with Aion, Avatar, Jetour, Lynk & Co, Skyworth and others waiting in the wings.Doesn’t matter which category you’re talking about - white goods, sporting equipment, hi-fi - if one fresh competitor enters a mature market, it’s likely to be met with reluctance, even contempt by existing brand loyalists.But if near enough to 20 newcomers blaze into market at the same time, clearly something seismic is going on and it feels like you’d be missing a trick if you didn’t at least investigate the rapidly changing competitive landscape.Give them the benefit of 20/20 hindsight as well as a time machine and it’s not certain all the new brands above would currently be making an Aussie entrance.But multiple triggers have been pulled with retail network deals done, head office staff recruited, parts warehousing set up, service and sales training completed and marketing campaigns launched. So, in a mature market, early movers like MG, Chery and GWM have the advantage and more recent arrivals will need to find a way to win over buyers… fast. And it’s a fair bet the ever-impactful lever marked price will be pulled on a regular basis.Some of the newcomers as well as more than a few existing legacy brands will be forced into a price war. Like it or not, loyalty comes under pressure when the incentive is enticing enough and with a cut-price cage fight likely to take place sooner rather than later not everyone will leave the octagon alive.Stand by for new-car buyers tempted en masse into ‘unbeatable deals’ that mean brand loyalties will be stretched beyond breaking point. The shake out from this looming war of attrition will be huge. 

People movers were never cool in Australia, but that’s changing as our evolving tastes take us out of SUVs and into little buses.

Kia Australia has some big expectations for its incoming Tasman ute. Most notable is the brand's aim of off-loading 20,000 units in its first full year, the equivalent to one quarter of the Tasman’s projected global sales.To do so in a shrinking ute market, it will need to lure Australian buyers away from traditional staples in Ford, Toyota and Isuzu while fighting off an increasing cohort of budget Chinese rivals, such as BYD, GWM and JAC.Achieving that will be no easy feat and require the Tasman to be competitive on the basics: grunt, payload, towing, tech, and arguably most important of all, price.So, does it? We’ve put the Tasman's top-grade head-to-head against some of Australia’s most popular ute models in an on-paper comparison designed to give you the best run-down on the all-new model before we've even taken it for a test drive.Starting with ground clearance, at 252mm, the Tasman exceeds its rivals by a minimum of 12mm. You could argue it's a relatively paltry difference, but 4WD enthusiasts would argue every millimetre counts when you're traversing rough terrain.Approach and departure angles is another area where the Tasman shines. At 32.2-degree approach and 26.2-degree departure, the Tasman shapes up as a symphony of well thought out proportions, something that will, once again, make it appealing to the four-wheel driving class.As an additional note, Kia claims to have "best-in-class" tub volume at 1173 litres, which sounds unusual given it doesn't have the largest tub dimensions in this class. Rather, its tub width and length are smaller than the Ford Ranger Wildtrak and Toyota HiLux Rogue. Further enquiries with Kia found that its best-in-class claim is according to VDA specifications, a commonly used European cargo space measuring guide. Ford, meanwhile, claims a tub volume of 1233-litres on the Wildtrak (a whole 60 litres more), though it's unclear what measurement guide the figure is based on.If its raw torque and power you're after, prospective buyers may be a little disappointed with the Tasman's outputs – at least on paper.But don't let the figures trick you into thinking its not a capable ute. In fact, it leads all of its rivals on payload, while delivering benchmark 3500kg towing; something the new plug-in hybrid BYD Shark 6 (321kW/650Nm) couldn't conquer.Kia said the decision to offer a 2.2-litre turbo-diesel four-cylinder engine, which falls 30kW/59Nm short of its most powerful rival (the V6 Ford Ranger Wildtrak), was based on the brand's decision to comply with Australia's New Vehicle Efficiency Standards (NVES). The scheme penalises carmakers who exceed government-mandated carbon emissions limits.While Kia is yet to officially release homologated emissions data on the Tasman, its relatively strong fuel consumption of 7.6 litres/100km suggests it will duck under the targets many of its rivals will fall victim to.This is one area where the Tasman decisively leads the segment, particularly in terms of tech and comfort. It carries twin 12.3-inch screens for multimedia and the digital driver's display, with a 5.0-inch touch monitor for climate controls wedged in-between.There's wireless Apple CarPlay and Android Auto connectivity, digital radio, wireless charging, quilted leather upholstery and intuitive features like a large folding-table mounted to the centre console.Kia claims the Tasman has "class-leading" headroom, shoulder room and second row legroom, which makes sense given it is the longest vehicle in its class. The Tasman also comes with an additional 33 litres of under seat storage.The Ranger Wildtrak's interior set-up comes the closest, with a 10.1-inch portrait-oriented touchscreen and an 8.0-inch digital driver's display. It carries wireless Apple CarPlay and Android Auto connectivity, too, as well as wireless charging and digital radio. Under seat storage is offered on the Wildtrak, however, Ford chooses not to quote a litre figure.The D-Max X-Terrain carries a smaller 9.0-inch multimedia touchscreen with wireless Apple CarPlay and Android Auto, along with an 8.0-inch digital driver's display. It misses out on wireless charging, though.The HiLux Rogue is well off the pace, providing only an 8.0-inch colour touchscreen with wired Apple CarPlay and Android Auto, no wireless charging pad and fewer clever storage spaces. Toyota is, however, set to upgrade this configuration next year when the new HiLux arrives.* All prices calculated before on-road costsPricing was one area where the Tasman was expected to spank the established competition, though its entry price of $42,990 before on-roads for the two-wheel drive S grade exceeds all its rivals by at least $6110.That likely comes down to higher production costs (the Tasman is built in South Korea, while its rivals are built in Thailand) and a more generous offering of standard features.By no means, however, is the Tasman exuberantly expensive, as evidenced by the X-Pro's mere $150 premium over the Wildtrak – a popular variant of Australia's most popular ute. But the success of budget Chinese brands, such as BYD, Chery, GWM and MG, in Australia has shown buyers are increasingly willing to prioritise value above all else, which could hurt the Tasman's sales prospects.Despite the conjecture online about the Kia Tasman's design, which does take a little getting used to, the Tasman is, by all means, a compelling package.It delivers and, in fact, exceeds the competition on several fundamentals, from ground clearance and approach/departure angles to payload, fuel efficiency, interior comfort and tech.That said, two key factors may not necessarily work in its favour - design and price. In a world where buyers are becoming increasingly cost-conscious, there may be a tendency to opt for more conventionally-styled budget rivals.As always, though, only time will tell whether the Tasman can live up to its maker's expectations.

You might not have heard of CATL, but you’ll have heard of the brands its electric car batteries are used in: Toyota, Hyundai, Tesla and plenty of others.

Is Toyota preparing two completely different utes to replace the ageing current HiLux in Australia from next year? The first is the widely-speculated but as-yet publicly unconfirmed facelift of today’s eight-generation HiLux, while the second is new-from-the-ground up production version of the EPU (Electric Pick-Up) dual-cab concept that debuted at the 2023 Tokyo motor show.

Can you have too much of a good thing? Australians love utes and in recent years we’ve seen more and more brands look to capitalise on that, but it may not be a case of the more the merrier.

Subaru has debuted its seventh-generation Outback at the New York Motor Show overnight and the popular family favorite looks more like an SUV than ever.

Toyota Australia has announced a suite of upgrades for its popular LandCruiser 300 Series in exchange for range-wide price increases of up to $2029.Starting with the base-grade, five-seat GX, it now starts at $97,990 before on-road costs, $999 more than it did last year.In return, it adds additional advanced driver-assist features, including lane trace assist with steering wheel vibration, emergency steering assist and emergency driving stop. Parking lines have also been added to the GX’s reverse camera.Its multimedia screen has been downgraded from 9.0-inches to 8.0-inches (as with the GXL), thought it now has wireless Apple CarPlay and Android Auto, which has also been standardised across the line-up. Additionally, its semi-analogue 7.0-inch driver’s display has also been upgraded to a fully digital unit.Next up, the seven-seat GXL’s price has risen to $110,820 before on-road costs, a rise of $2029. It adds safe exit assist over the GX, as well as a rear parking support brake that helps detect obstacles when reversing out of parking spaces.The GXL carries the same new multimedia and digital driver’s display configuration as the GX, while its two-zone climate control has been upgraded to four-zone. Additionally, the centre console is now a cool box, with suede-like upholstery, an eight-way electronically-powered driver’s seat with lumbar support, 40/20/40 split-folding second-row seats and a second-row centre armrest also now standard.Stepping up to the popular VX grade, it is now priced at $122,510 before on-road costs, up $1519 on last year. It adopts a new 12.3-inch digital driver’s display to match its carryover 12.3-inch multimedia unit, while a HDMI port replaces the existing DVD/CD player for media playback.Toyota has also added a power tailgate, as well as eight-way powered adjustments to the VX’s front passenger seats, which maintain synthetic leather upholstery, as well as heating and ventilation functionality.Despite a $1119 price rise, Toyota has made no updates to the Sahara grade. It keeps its leather-accented upholstery, ventilated outboard seats, dual rear passenger screens, a 14-speaker JBL system, a head-up display and heated steering wheel over the VX.The flagship five-seat GR Sport is now priced at $146,410 before on-road costs, $1369 more than last year. It adds a puddle light on the inside of the tailgate, while maintaining exclusive front and rear locking differentials, a e-KDSS electronic sway-bar disconnect and unique GR styling.Headlining the LandCruiser 300 Series range, as before, is the seven-seat Sahara ZX. It features a unique grille and bumper design, 20-inch alloy wheels, a carbon-look steering wheel, a tailgate kick sensor and a Torsen rear torque-sensing limited slip differential.Again, despite an $1119 price rise equating to a new starting price of $146,910 before on-road costs, Toyota has made no additional changes to the Sahara ZX.As before, all LandCruiser 300 Series variants are powered by a 3.3-litre twin-turbo-diesel V6 engine that sends 226kW/700Nm to all four wheels through a ten-speed automatic transmission.

Behold, Australia’s most expensive Toyota!

Thanks to five World Rally Championship (WRC) titles and a devout following among performance car enthusiasts, in less than five years Toyota’s pint-sized GR Yaris has achieved hot hatch icon status.And not content to rest on its laurels, the Japanese giant has continuously evolved the compact turbocharged all-wheel drive package since it emerged in late 2020.In fact, its latest upgrade arrived here just last month, with more power, a refreshed interior and the option of an eight-speed automatic transmission alongside the existing six-speed manual gearbox.Now Toyota Gazoo Racing (TGR) has confirmed another GR Yaris evolution, developed with what it says are “insights gained from motorsports”.Specifically, the WRC, domestic Super Taikyu Series and Japanese Rally Championship where TGR operates under the slogan "Thanks for breaking it", directed at drivers pushing these competition cars to their limits and beyond. And prepare yourself for some hardcore nerdy content because some of the updates are closer to a suspension engineer’s fever dream than a conventional running change.For example, “Special bolts with a high level of fastening rigidity” have been deployed to help fasten chassis components with the aim of improving steering response, straight-line stability and an “evolved sense of oneness with the car”.The shock absorbers have been re-calibrated and the EPS (Electronic Power Steering) re-tuned “to accommodate changes to the bolts that fasten chassis parts” and  “accommodate increased torque used to tighten a portion of the conventional bolts”.In one instance the bolts partially securing the front lower arms and lower ball joints change from a 22mm to 24mm head size, and the fasteners locating the top of the rear dampers now feature a stronger faceted flange rather than a flat one. TGR Super GT and Super Formula driver Kazuya Oshima was recruited to help refine shock absorber damping force for better control and ride comfort and also improve the steering’s linearity.A drift and rally-style ‘vertical parking brake’ will be offered as an option on all trim levels, the full suite of ‘Toyota Safety Sense’ features will now be standard across the range and the footrest on automatic models has been enlarged.Speaking of which, the auto transmission has been “further honed” by expanding the speed range for downshifting (second to first gear) via the paddle shifter when in Drive, “improving the sense of directness” near the redline when selecting ‘Sport’ in manual mode and optimising up-shift timing during full-throttle acceleration.Three trim levels will be offered in the Japanese domestic market with the flagship RZ "High performance" GR Yaris “tuned to provide speed and controllability at the limit of performance with a view to aggressive circuit driving”.At the same time, an ‘Aero Performance Package’ will become available in Japan later this year, featuring elements designed to “address every single issue encountered during racing and circuit evaluations”.The package includes a ducted aluminium hood, front lip spoiler, fender ducts, a fuel tank undercover, variable rear wing and rear bumper ducts.TGR says orders for the updated GR Yaris are open in Japan now with domestic sales to commence on May 6. Prices range from the equivalent of $39,600 for the entry-level RC manual, to $59,300 for the top-spec RZ High Performance auto.For reference, the current two-model Australian line-up starts at $55,490, before on-road costs for the GT manual and tops out at $62,990 (BOC) for the GTS auto.When asked if the latest evolution of the GR Yaris would be offered locally a Toyota spokesperson told CarsGuide, “GR is an increasingly important part of our line-up, bringing added fun and excitement to our customers and our brand with innovations such as the evolved GR Yaris and the optional aero performance package. In Australia, we are keen to evaluate any new GR products should they become available for our market,” they said.