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Peugeot's recent history is starting to look like a proper renaissance. The 208 was a solid start, the 308 is a genuine (if expensive) belter, and now we have what is probably Peugeot's most important new car; the 3008 mid-sized SUV.
Released in Europe last year, the 3008 leaves a trail of impressive silverware in its wake. It's packed with technology, too, and it's properly individual-looking - and not in the pejorative sense.
This car also marks the first model launched by the brand's new importer, Inchcape, which has a proven track record with another brand most Australians see as a bit quirky in Subaru.
So does the 3008 continue the French carmaker's recovery from over a decade of duds?
Peugeot three thousand and eight. Not three double-oh eight or three oh-oh eight. Three thousand and eight. That’s how you pronounce the name of Peugeot’s 3008. Don’t ask why, but you can bet that the owners of the James Bond franchise have something to do with it
Anyway, this is the French carmaker’s mid-sized SUV, and like all things Peugeot it’s a different take on the everyday – but how does that impact the day-to-day usability?
We tested the entry grade Peugeot 3008 – the Active – to find out.
I'm going to stick my neck on the block and declare the 3008 a French Evoque (slightly ironically). It has a similar feel, while its devotion to style and substance also ticks similar boxes. While the pricing seems steep at first, the brand is committed to an upmarket customer. It's loaded with tech, looks great and drives beautifully.
The Peugeot 3008 doesn’t look like every other mid-sized SUV from the outside, and its cabin is stunningly futuristic, but the driving and practical side of the equation is compromised by the quirky steering wheel and controls. The SUV isn’t as dynamic on the road as its looks might suggest, either.
That said, if you can overcome the unorthodox steering wheel and shifter, and the adequate on-road performance, you’ll have yourself a cool and unique SUV.
This new car couldn't be any more different from the car it replaces, save the fact it shares the same number of doors and wheels. The exterior sheetmetal is sharply drawn, the only miss-step being the corporate headlights, which look out of place, as though grafted from the older, more conservative 2008. The rest of the car, though, is terrific, albeit with strong Range Rover influences that include a blacked-out C-Pillar, as well as just being gosh-darn good looking.
The light, airy cabin takes some of the more interesting uses of materials found in the compact 2008 and has a lot more fun with them. The dash is split horizontally, a splash of fabric breaking up the plastic. Through the cabin that same fabric is matched on the seats and doors, and where useful it is coated to make it harder wearing.
The digital dash looks terrific and is configurable to look like a normal dashboard, but you can cycle through display options, reducing the amount of information available all the way down to the point where it just shows the important stuff like speed. It isn't as slick and smooth as the Audi Virtual Cockpit, but you only notice when you're switching modes.
I’d bet my last escargot that the 3008’s stylish looks are its biggest selling point, and are the main reason why buyers are drawn to it. Why else wouldn’t you purchase any another SUV with maybe more features for the same money?
Well, for many of us cars are more than just appliances like fridges or washing machines that are designed just to get the job done and blend into the décor. If the 3008 was a fridge, it would be a talking point of your kitchen.
The 3008 Active is not a fridge, of course, but it is unusual and interesting, from that beautiful grille with its rows of tiny mirror-like plates and its jagged headlight design to the tail-light styling.
The cabin is even more stylish, even bordering on bizarre in places, like the gear shifter which looks as though it’s been lifted from a sci-fi movie set. Then there’s the panel of chrome switches above it, the small hexagonal steering wheel, the textured and carved-out door trim, and even the interior door handles themselves.
This is a futuristic-feeling cabin with a minimalist but emotionally moving design. But its practicality and how it impacts the driving experience may not impress you as much – but you can read about that below. For now, it’s just the aesthetics.
The Active comes with aluminium roof rails, a body-coloured rear spoiler with stainless steel trim, and a black and chrome front bumper, while those 17-inch alloy wheels are the smallest in the line-up. The higher grades come with twin exhaust, stainless steel scuff plates and a gloss-black roof.
Inside, the Active has wool-like fabric seats with matching door trim, along with satin chrome and faux carbon-fibre elements that look great, even if they’re fake.
And then there are the dimensions. At 4.4m long, 1.6m tall and 2.1m across (including the wing mirrors), the 3008 is smaller than most mid-sized SUVs.
In a gigantic departure from French-ness, the 3008 not only has proper cupholders, it has four of them. Two up front (in front of a surprisingly deep central console bin) and two in the rear centre armrest. Bottle holders grace each door, too.
The front also has two places for your phone; a dark space under the dash or in a slot beside the gear selector. Only trouble with that slot is it fits the larger iPhone...but only if it doesn't have a cover.
The boot handles a mildly startling 591 litres, and when you fold the 60/40 seats down you'll have 1670 litres to work with. You also get a ski port, darling.
The Peugeot 3008 is smaller than most medium-sized SUVs, but it’s too big to be classed as a small SUV. Being in between sizes has its advantages in that it’s easy to park and pilot in tight city streets, but room inside is also surprisingly good
Room up front is plentiful, although the space in the back is getting tight. I’m 191cm tall and when I sat behind my driving position my knees were touching the seat back.
Cargo space in the boot, according to Peugeot, is 590 litres. The 3008’s boot opening is wide with a low load lip, too. The second-row seats cleverly fold to be flat and that gives you a cargo capacity of 1670 litres (measure to the roof).
I mentioned earlier that, from a styling point of view, the cabin is stunning, but I encountered some practicality and driving hurdles due to the design. Some examples? Well, the metal switches to access the screen for climate control, navigation and the radio add an extra step to just changing the temperature or changing the music.
That doesn’t sound like much, but trying to operate means the driver needs to take their eyes off the road to tap the correct metal tooth to then be given access to the air-con controls. It’s bordering on a safety issue.
It's very clear, Peugeot is aiming at the premium end of the market, with the "base" model 3008 starting at $36,990, which is well above the entry point of its Japanese and Korean competition.
The 3008 arrives in Australia with four trim levels - Active, Allure, GT Line and GT. Eagle-eyed readers will recognise the poverty-pack Access model that's offered in Europe is missing from the local lineup. That's because, according to Peugeot, nobody here buys entry-level cars anymore.
In short, though, this thing is loaded.
We had the mid-spec Allure for the week, which starts at $39,490. That lands you with the 12.3-inch digital dashboard, 8.0-inch touchscreen, sat nav, wireless phone charging (accessories required, but uses the widespread Qi standard), dual-zone climate control, keyless entry and start, 18-inch alloys, around-view cameras, reversing camera and a substantial safety package.
You'll also find front and rear parking sensors, auto parking, partial leather trim, digital radio, power everything, auto wipers and headlights and a space-saver spare.
Really, the only things missing are LED headlights (which you can live without) and AEB (which you shouldn't have to), but the latter can be optioned.
Options include the $1500 Advanced Safety Pack (adds AEB, lane keep assist, blind spot sensors and active cruise), a massive panoramic sunroof ($2000), electric tailgate ($500), black leather trim ($2500) and premium paint ($690-$1050). Our car had almost all of these and more, arriving at $43,880.
The 8.0-inch touchscreen runs a newer version of Peugeot's formerly terrible media and control system. It's still not a world-beater, but with more shortcut buttons, a far better design and the addition of Apple CarPlay and Android Auto, it's far better. The pain of having to run the climate control from the screen continues, however, and remains a sticking point with me.
There are four grades in the 3008 range, and the Active is the entry-level model with its list price of $37,490. As a bit of a point of reference, the most expensive 3008 is the GT at $50,990.
Does this mean the Active is a bit light-on for features, then? Nope. But it does miss out on some things the other grades have, including a bit of advanced safety equipment.
First, what do you get? Coming standard is an 8.0-inch touchscreen and a 12.3-inch instrument panel. Peugeot calls it a “head up”, but it’s not the type which is projected onto the windscreen, but rather a raised screen which sits high above the steering wheel. So far so, good – these are excellent features.
There’s digital radio, Apple CarPlay and Android Auto, plus a wireless charging pad and sat nav. This is all great, too.
Dual-zone climate control, automatic headlights and wipers are also on the standard features list, so are front and rear parking sensors, which is also good because many carmakers only give you rear ones on entry-level cars.
Now, let’s talk about what you don’t get: things like push button start (the Active has an ‘old fashioned’ key you need to turn in the ignition), auto parking or tinted rear windows. Those are all standard on the $39,490 Allure.
Is the Peugeot Active overpriced? Are you just paying more for the fancy French badge? Well, for about the same money as the 3008 Active you could buy a CX-5 in higher-end GT guise or Hyundai Tucson high-spec Elite. Toyota’s RAV4 is a bit bigger than all of these, and $35,490 would get you into a mid-range GXL. These aren’t entry grade SUVs, the Active is – so your money will go a bit further feature-wise if you opt for a Korean or Japanese brand.
What about the missing safety stuff? Right, that’s a conversation for the safety section further below.
Motivation comes from the PSA Group's 1.6-litre turbocharged four-cylinder engine, developing 121kW and 240Nm - both competitive numbers in the segment.
Power is fed to the front wheels only via a super-smooth six-speed auto, and it will the car's 1371kg (tare) to 100km/h in a leisurely 9.9 seconds.
Braked and unbraked towing capacity is set at 600kg.
The Peugeot 3008 Active has a 1.6-litre turbo-petrol four-cylinder, and with 121kW of power and 240Nm of torque, it has adequate grunt for city driving and highways. The six-speed auto is smooth and fairly quick.
Acceleration isn’t lighting fast by any means, with 0-100km/h taking 9.9 seconds.
All 3008s are front-wheel drive, and if you’re after a diesel then you should know you can have it only in the top of the range GT.
Official figures suggest the 3008 will empty its 53-litre fuel tank at the rate of 7.3L/100km on the claimed/combined cycle (cars without Peugeot's AWD-aping Grip Control are rated at 7.0L/100km). It's only a slightly optimistic figure, with our week in the car returning 8.9L/100km.
Peugeot says the four-cylinder turbo-petrol engine should consume 7.0L/100km on a combination of urban and open roads. My testing was mainly confined to city and urban usage and the trip computer was reporting an average consumption of 9.2L/100km. That’s less than the 9.8L/100km Peugeot claims for purely city driving.
This car is nothing like the first generation. That was a wheezing, roly-poly mess that I once had the misfortune of hiring from a windswept rental lot at an airport. The company I hired from just sent punters out into the cold to pick any car they wanted. The 3008s were the last chooks in the window. I quickly found out why. Ugly, slow and noisy, it rode like a tank, steered like a cow and had all the appeal of a picnic in Pyongyang in winter.
Deep breath.
The new one looks better from a mile away. Open the solid-feeling door, step in and it's all change for the good. The squared-off steering wheel is set low so you can see the 12.3-inch digital dashboard, identical in size to Audi's excellent Visual Cockpit. While it clearly doesn't have the same NVIDIA horsepower behind it, it's a fine piece of work. It looks great, works well and you can configure it in a variety of ways, including the futuristic-looking satnav set up. The only real blot is the 8.0-inch media screen, which works well but is too bright at night, and if there's a way to turn it down, I couldn't find it.
Peugeot's i-Cockpit seems a lot more sensible here in the 3008. As you're sitting higher, the relationship between you, the pedals and the dashboard display seems to work a lot better so you don't feel like you're craning to see the speedo and/or driving a Falcon. The small steering wheel also contributes to the feeling that the car is agile and sporty.
Like all new Peugeots, the 3008 is a lovely place to be. Quiet, calm and just quick enough (the zero-100km/h figure is only part of the story), the 3008 is a great place to spend time. The engine is a distant whirr, the tyre noise more distant still and there's barely a rustle from the wind passing over the body. It adds to a feeling of solidity the old 3008 thought was for Other People.
The engine is reasonably flexible and, allied to the accomplished six-speeder, rarely raises a sweat. It's best once rolling, with quick smooth shifts. Grip is good and in plentiful supply while the body is kept in check by exceptionally well-judged springs and dampers.
Avoid the sport mode, it just adds weight to the steering and makes the shifts jerky. I never once felt the need to resort to the paddle shifters, such is the well-judged nous of the transmission programming.
I also never felt the need to hustle the 3008. It's not that kind of car.
The gear shifter. The steering wheel. Both look like they’ve been lifted straight out of a Bladerunner car and I really do like the retro-futuristic look, but they damaged the driving experience for me.
The angular shape of the steering wheel meant it didn’t smoothly flow through my hands during three-point turns, shopping-centre parking and any other steering involving a greater than 90-degree angle. Adding to this is electric steering which felt too quick and unnatural.
I’m also still not convinced the high-placed instrument panel is a good move for Peugeot, even though they’re obviously committed to it. Sure, the full digital panel looks beautiful, but in my driving position the steering wheel still obscured sections of it. A lower (or centrally) placed instrument cluster and a projected head-up display would solve this issue.
I think the shifter is also another case of unnecessary re-invention. From a seated position, it seemed to require more effort than a T- or vertical-style shifter.
So, apart from a steering wheel that feels like you’re holding a shoe box and a shifter that’s not unlike gripping a small dog’s snout, what was it like to drive? The ride was comfortable, despite its rear suspension being a torsion bar set-up, while handling is more than acceptable for a mid-sized SUV.
The Active’s petrol engine (read more about it below) is responsive and provides just enough grunt to get by adequately, while the six-speed automatic transmission is smooth and reasonably quick to change gears.
The pedal feel under foot was great, those seats are as comfy as they look (which is very) and despite the steering wheel/instrument placement, the driving position is great.
So a mixed-bag here, really. A pretty good car to drive but let down, I feel, by interior ergonomics.
The 3008 arrives with six airbags, ABS, stability and traction controls, forward collision warning, lane departure warning with steering assist, speed-sign recognition, driver attention detection and reversing camera as well as around-view cameras. ANCAP awarded the 3008 the maximum five stars in August 2017.
Restraints for child seats come in the form of three top-tethers and two ISOFIX points.
Irritatingly, AEB is optional on the Active and Allure and really should be standard, as it is on most other cars at this level. The new importer agreed with CarsGuide's Andrew Chesterton at launch, so hopefully this will be fixed before long.
In 2016 the 3008 was given the maximum five-star ANCAP rating, and then in 2018 Peugeot made AEB standard across the range.
Apart from lane departure warning, the Active still doesn’t have as much advanced safety tech as the other grades and misses out on blind-spot warning and lane keeping assistance, adaptive cruise control and smart headlights. What’s more annoying is you can’t even option these on the Active, and you’ll have to step up to the Allure grade to do so.
Up front, the driver and co-pilot are covered by font and side airbags, while rear passengers have curtain airbags.
For child seats, there are two ISOFIX points and three top tether mounts across the rear row. Under the boot floor is a space saver spare wheel.
Peugeot offers a three-year/100,000km warranty with roadside assist for the duration. Also offered is assured pricing, which means you can look up scheduled service pricing for the first five years. Prices bounce between about $477 and $845, meaning overall you pay around $600 if you average the services out across those five years.
You only visit the dealership once a year or at 20,000km, whichever comes first. It's not cheap, but it's not terrible either.
At the time we published this review Peugeot was offering a five-year, unlimited-kilometre warranty. This offers also comes with a five-year roadside assistance package, too.
Servicing is recommended annually or every 20,000km, and is capped at $471 for the first service, $786 for the second, then $471 for the third, $799 for the fourth and $484 for the fifth.