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Budget brand hikes prices in Australia: Suzuki forced to increases prices on nearly every model including the 2024 Jimny 4WD and Vitara SUV

Suzuki has increased the prices of some Jimny variants by $1000. (Image: Glen Sullivan)

This budget friendly Japanese brand is getting a little less welcoming.

Suzuki is raising the price of its cars by $150 according to a Suzuki Australia source.

The price rise affects nearly every model in the brand’s local line-up, with the exception of the Swift, as the current version is no longer in production.

This price hike won’t have much of an impact on pricier Suzuki models such as the S-Cross that now starts at $39,140 before on-road costs, but it could have a more material effect on the brand’s cheapest models such as the Ignis that now starts at $21,640 before on-road costs.

The source with understanding of the price rises said the increase is due to global supply chain pressures, cost of raw materials, increased shipping costs and fuel levies.

Head office had been absorbing the cost for the past months, said the source, but it has since decided to pass the increased expenses onto the consumer.

Potential Jimny buyers are in for further bad news with those vehicles getting an even bigger price hike.

Nearly every Suzuki model has had a price increase of 0. (Image: Glen Sullivan)

Only two variants of the Jimny are affected: the three-door Jimny GLX and the five-door Jimny XL autos.

Those two vehicles have been hit with a $1000 increase to the recommended retail price and now cost $34,490 and $37,490 respectively.

The Suzuki source said the company is unable to provide price protection on existing customer orders, which means those on waiting lists will have to pay the new prices.

The Suzuki Jimny is the brand's most popular model with more than 2100 units sold so far this year. (Image: Marcus Craft)

Suzuki has had a strong start to 2024 with sales up more than 20 per cent for the year to date.

Its biggest seller is the pint-sized Jimny four-wheel-drive with more than 2100 examples finding a new home through the first three months of 2024.

The soon-to-be-replaced Swift small hatchback is the next best seller with more than 1600 units sold this year. The remainder of the Japanese brand’s sales are spread across its range of small SUVs.

Dom Tripolone
News Editor
Dom is Sydney born and raised and one of his earliest memories of cars is sitting in the back seat of his dad's BMW coupe that smelled like sawdust. He aspired...
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