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Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
As surely as night follows day, when there's a new Kia in a new segment, we're told we probably won't be getting it. Those lucky Europeans and then some months (this time years, as it turns out) later, we find out that actually we are getting it.
Not because Kia's Australian arm doesn't want the peculiarly named Stonic - we're still waiting for the reportedly excellent e-Niro. But when that new car is an SUV, even a tiny one, Kia can't make them fast enough.
However, as m'colleague Tom White reported in December, COVID stepped in. We're now in the strange position where due to a global pandemic and resulting economic calamity, a car Kia Australia thought it had to forego in return for the excellent Seltos, has in fact arrived to complete the range.
Fresh from the factory, my family scored a top-of-the-range GT-Line for a week to see what it's like in the urban rumble.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
Once over the little thrill of driving a car we weren't supposed to get (okay, it wasn't that thrilling), a few things became clear. You can now buy a compact SUV with a good long warranty, a bit of Kia flair and a roomy cabin, at least for its size.
It drives really well even if the transmission was a bit reluctant to do what I wanted. It's easy to park and will live very happily in the city while carrying reasonable numbers of people and their things. It may not be as bang up to date as some of its competitors, and the GT-Line's value is borderline, but it delivers plenty in its small package to a rapacious SUV market.
Inoffensive but uninspiring is a blunt yet fair summation of the Haval H2 City's exterior design, especially when you think about rivals like the dramatic Toyota C-HR, edgy Hyundai Kona, or funky Mitsubishi Eclipse Cross.
The nose is dominated by a huge, slatted and chromed grille with bright metal mesh behind it, and vaguely Audi-of-10-years-ago shaped headlights either side.
The lighting treatment is elaborate with projector halogen main beams and reflector halogen high-beam units surrounded by a dotted-line string of LEDs looking uncomfortably like aftermarket inserts available via your online auction site of choice.
Standard fog-lights are recessed into a blacked-out area under the bumper, with another line of LEDs, functioning as DRLs, below that. And just to complicate matters, the upper LEDs only illuminate with the headlights, while the lower units come to life when the headlights are off.
A sharp character line runs along the H2's flanks from the trailing edge of the headlights to the tail, with an equally distinct swage line running from front to back, narrowing the car's mid-section and accentuating the bulge of its wheelarches, filled adequately by standard 18-inch multi-spoke alloy rims.
The rear is similarly reserved, the only hint of flash confined to a roof-top spoiler, cool typeface chosen for the prominent Haval badging across the hatch door, and a diffuser with chrome exhaust tips poking through either side.
Inside, the look and feel is early noughties plain, The dashtop is a nice soft-touch material, but there are lots of buttons and old-school analogue instruments combined with a media and ventilation interface that might have been acceptable on a mainstream model 20 years ago.
Don't even think about Android Auto or Apple CarPlay. The tiny LCD screen (sitting below a CD slot) wins the smallest, most basic graphics award. A miniscule scale reflecting the manual air-con's temperature setting is a particular low-light.
A small 3.5-inch screen between the tacho and speedometer displays fuel economy and distance information, but frustratingly no digital speed read-out. Standard cloth trim has a distinctly synthetic but tough feel, while the polyurethane plastic steering wheel is another throwback.
Sure, we're at the budget end of the market here, but be prepared for low-tech design combined with cheap and cheerful execution.
The Stonic clearly looks like it is related to the Rio, but also bears a strong resemblance to the Seltos. Underneath is the very familiar small hatch Rio but Kia says every panel is different.
The panels might be, but have a look at the rear door and the way the glass meets the C-pillar and you can tell it's a Rio.
Which is fine, of course, because I think the Stonic looks really good in GT-Line form, with the bigger wheels, some well-judged cladding and some nice sculpting on the body.
If you plump for the two-tone paint job (which I think looks great), you will go without the sunroof. Also the sun-safe option, but I know some are fans of a hole in the roof.
The cabin is by-the-numbers Kia, which is to say it's well laid-out and looks good, but won't be troubling a beret-sporting art critic for superlatives.
Unlike the exterior, it's straight out of the Rio, which does have its downsides, which we'll discuss further.
At 4.3m long, 1.8m wide, and just under 1.7m high the Haval H2 is a big small SUV, and there's plenty of room inside.
Up front, storage runs to a bin (with sliding top) between the seats, two large cupholders in the centre console and a lidded oddments tray in front of the gearshift, as well as a sunglass holder, average-sized glove box and door bins with room for bottles. You'll notice the pennies saved with non-illumination of the sunvisor vanity mirrors.
Rear seat passengers pick up generous head, leg, and importantly, shoulder room. Three large adults across the back will be tight but do-able for short trips. Kids and young teenagers, no problem.
A centre fold-down armrest houses neatly integrated dual-cupholders, there are bins with space for bottles in each door and map pockets on the front seat backs. No adjustable air vents for backseaters, though.
Connectivity and power runs to two 12-volt outlets, a USB-A port and an 'aux-in' jack, all in the front.
Although a strong seller in the small SUV segment, the Mazda3's Achilles heel is its modest 264-litre boot, and while the H2 exceeds that number, it's not by much.
The Haval's 300-litre capacity is way less than the Honda HR-V (437 litres), Toyota C-HR (377 litres) and Hyundai Kona (361 litres). But it's enough to swallow the bulky CarsGuide pram or three-piece hard suitcase set (35, 68 and 105 litres), and (as with all contenders in the segment) a 60/40 split-fold rear seat increases flexibility and volume.
If you're into towing, the H2's limited to 750kg for an un-braked trailer and 1200kg braked, and the spare tyre is a full-size (18-inch) steel rim shod with narrower space-saving (155/85) rubber.
For a car this size, it's reasonably roomy. I can sit behind my driving position in the rear seat and while violin playing is off the agenda, it's not claustrophobic.
Front seat passengers have plenty of storage to play with, including a split storage box underneath the console for phone and wallet-chucking.
You also get two cupholders, even with the space-robbing conventional handbrake (I like a standard handbrake, though, so I didn't mind too much).
Each front door has a pocket for a decent-sized bottle, but not so rears. And your back seat passengers won't have an armrest or cupholders, either.
Boot space is an impressive 352 litres (VDA) with the seats up and 1155 litres with the seats down, although you don't get a flat floor with the seats folded and you do have a drop to the boot floor over the loading lip. Nothing terrifying, but the more you know...
At the time of publication, the Haval H2 City was carrying a drive-away price tag - $19,990 for the six-speed manual version and $20,990 for the six-speed auto (as tested here).
So, you're getting a lot of metal and interior space for your money, but what about the standard features taken for granted in the H2's main competitors?
Included in that drive-away price are the 18-inch alloys, keyless entry and start, reverse parking sensors, (manual) air-conditioning, cruise control, front and rear fog lights, LED daytime running lights, ambient interior lighting, heated front seats, rear privacy glass, and cloth trim.
But the headlights are halogen, the audio is four-speaker (with Bluetooth and single CD player), the safety tech (covered in the Safety section below) is relatively basic, and 'our' car's 'Pewter' (silver metallic) paint is a $495 option.
Equivalent entry-level competitors from Honda, Hyundai, Mazda, Mitsubishi and Toyota will set you back between five and $10k more than this H2. And if you're happy to live without features like a media touchscreen, digital radio, leather accented wheel and gearshift, rear air vents, reversing camera, etc, etc, etc, you're onto a winner.
The GT-Line tops a three-spec range, starting with the base model S manual at $22,990 drive-away (add another grand for the auto).
Then it's $24,990 drive-away for the Sport (plus $1000 for the auto) and $29,990 drive-away for the GT-Line, which is auto-only and has a turbo engine.
That's some pretty fancy footwork with the spreadsheets (which I know isn't a thing, imagine how dirty the keyboard would be).
If you've bought a GT-Line, your kebab short of thirty grand gets you 17-inch alloys, a six-speaker stereo, climate control, a reversing camera, keyless entry and start, rear parking sensors, cruise control, sat nav, auto LED headlights with auto high beam, auto wipers, fake leather bits and pieces, powered and heated folding mirrors, a sunroof and a space-saver spare.
The larger 8.0-inch media screen hosts Kia's updated and very excellent software, with its cool and subtle graphics, fast hardware and, as expected, Apple CarPlay and Android Auto.
The speakers are a bit tinny, but as long as you don't turn them up too much, you'll be fine. Handily, CarPlay is wireless and you can have two phones connected at once to the Bluetooth system. Try that in a Ferrari.
The Haval H2 City (as tested) is powered by a 1.5-litre direct-injection, turbo-petrol, four-cylinder engine driving the front wheels through a six-speed automatic transmission.
Peak power (110kW) arrives at 5600rpm, with maximum torque (210Nm) delivered at 2200rpm.
The GT-Line is the only one of the three in the range to score Kia's rorty 1.0-litre, three-cylinder turbo, good for 74kW and 172Nm to haul its 1200kg weight.
A seven-speed dual-clutch transmission drives the front wheels and you'll hit 100km/h in about 10 seconds.
Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 9.0L/100km, the 1.5-litre turbo four emitting 208g/km of CO2 in the process.
Not exactly outstanding, and over roughly 250km of city, suburban and freeway running we recorded 10.8L/100km (at the bowser).
Another rude surprise is the fact the H2 requires 95 RON premium unleaded fuel, of which you'll need 55 litres to fill the tank.
Kia's government-mandated fuel economy testing yielded an official combined-cycle figure of 5.4L/100km.
As I have found over the years with this engine, that's a fairly optimistic number, my week with the Stonic delivering 8.4L/100km in an almost even mix of highway and suburban running.
The Stonic has that rarest of things in a Korean car - stop-start, which helps rein in fuel usage around town. Happily, you'll be filling the 45 litre tank with standard unleaded.
Cold weather and internal-combustion engines are usually firm friends. Lower ambient temperature means denser air entering the cylinder (even under the extra pressure of a turbo), and as long as more fuel arrives at the same time, you'll have a bigger bang and more power.
But the H2 City's 1.5-litre four must have missed the memo, because cool morning start-ups result in a distinct reluctance to proceed at normal pace.
Sure, there's forward motion, but pinning the right-hand pedal to the floor won't shift the speedo needle much above a brisk walking pace. Unsettling.
Even after a few minutes, when things settle into a more predictable pattern, this Haval hovers at the sluggish end of the performance spectrum.
Not that any of the compact SUVs it competes with are rocketships, but you can generally expect a turbo-petrol engine to serve up a decent dose of low-down grunt.
However, with a maximum output of 210Nm delivered at a relatively high 2200rpm the 1.5-tonne H2 won't be threatening the land speed record anytime soon.
Suspension is strut front, multi-link rear, with the H2 City riding on (235/55x18) Kumho Solus KL21 rubber, and on typically pock-marked and bumpy urban roads ride quality could be better.
The steering displays some nervousness on centre, which combines with a lack of road feel and a mildly disconcerting top-heavy sensation in cornering. It's not that the car lurches or suffers from too much body roll; more that something isn't quite right in the front-end geometry.
On the upside, although firm, the front seats are comfortable, the exterior mirrors are nice and big, overall noise levels are moderate, and the brakes (vented disc front / solid disc rear) are reassuringly progressive.
On the downside, the media system (such as it is) is woeful. Plug your mobile device (mine's an iPhone 7) into the car's single USB port and you'll be met by a 'Loading-USB error' message, the heating and ventilation read-outs on the letterbox slot screen are a joke, and to top it all, select reverse and the audio cuts out altogether.
I must admit to being slightly puzzled by the Stonic. I've already driven the Rio GT-Line and there is one thing that is the same between the two cars and that's the seven-speed dual clutch's awkward behaviour in traffic.
The car I had was not at all keen to respond to the movement of my right foot on the accelerator, with my wife and I developing an in-joke about having to make a verbal suggestion about which gear to choose.
It also rolled back more than I'd like on slopes when starting from a standstill.
The other things I didn't like were the front seats. Straight out of the Rio, they are wide but not very supportive on longer trips, such as the one we took up into the Blue Mountains (a roughly 250km round trip from our home in Sydney).
Complaints about the seats are certainly mine, but I checked in with colleague Richard Berry, who didn't have the same hesitant transmission struggle, so it could just have been a drama with the car I drove.
The rest of the Stonic experience is really good. The 1.0-litre turbo is definitely the one to go for if you can stretch to it. The numbers don't seem big, but it's got decent punch in the gears and cheerfully climbed the Blue Mountains quietly and without hunting up and down the gears.
Around the city it also means it's easy to thread through the traffic, with good response from low revs when the transmission is playing well.
The steering is really nice, too, with just the right weight and speed to make city-wrangling easy. The extra ride height and softer suspension also make for a very comfortable ride around town without taking away from the body control. In fact, it's quite a bit of fun.
In terms of active safety the H2 City ticks the 'cost-of-entry' boxes, including ABS, BA, EBD, ESP, rear parking senors, tyre-pressure monitoring and emergency brake hazard lighting.
But forget about more recent systems like AEB, lane keeping assistance, blind spot monitoring, cross traffic alerts or adaptive cruise. And you don't get a reversing camera.
If a crash is unavoidable the airbag count runs to six (dual front, dual front side, and dual curtain). And there are three child restraint/baby capsule top tether points across the back seat, with ISOFIX anchors on the outer two positions.
The Haval H2 scored a maximum five-star ANCAP rating in late 2017, a rank it would not replicate when assessed against 2019's more challenging criteria.
In a typical ANCAP quirk, the GT-Line does not (yet) have a safety rating where the S and Sport carry the Rio's five star assessment from 2017. When the rules weren't as tough as they are today.
The GT-Line, as with the rest of the range, scores six airbags, ABS, stability and traction controls and a reversing camera.
The forward AEB works with other cars between five and 180km/h while pedestrians and cyclist detection works between five and 85km/h. You also get lane keep assist and lane following assist.
The kids are looked after with three top-tether anchors and two ISOFIX points.
Haval covers all new cars it sells in Australia with a seven year/unlimited km warranty with 24-hour roadside assistance provided for five years/100,000km.
That's a strong statement from the brand, and well ahead of the major players in the mainstream market.
Service is recommended every 12 months/10,000km, and no capped-price servicing program is currently in place.
Kia offers a seven-year/unlimited kilometre warranty, which is only shaded by Mitsubishi's caveat-filled, 10-year/200,000km warranty.
The Stonic demands a return to the dealer ever 12 months or 10,000km, which is kind of irritating as the non-turbo models are 12 months/15,000km.
As ever, Kia offers a capped-price servicing regime but the numbers aren't yet available on the website (yet).
Lucky for you, we've got them. Prices bounce around a bit and are as low as $283 and as high as $704 with the first seven years/seven services costing $3299, averaging out at $471 per visit.
Over the five years, it's $260 more than the 1.4-litre but you're servicing more often if you drive more than 10,000km per year.