Audi SQ7 vs Jaguar E-Pace

What's the difference?

The Audi SQ7 TFSI is a delight to drive. You can’t fault its handling or power and drivers who want that sort of performance will not be disappointed. However, for the price point I was hoping for sweeter ongoing ownership costs and terms. It's missing a few family-orientated amenities, particularly in the middle row, but it’s big enough to accommodate a large family and all of its gear. So, I give this an 8.0/10.

My son thought the red paintwork and engine were pretty cool and he also gives it an 8.0/10. 

The Jaguar E-Pace Chequered Flag P250 is a compact, polished premium SUV package. Good value, super safe and spacious, it combines brilliant practicality with comfort and healthy performance. It’s a little thirsty, there are some relatively minor dynamic niggles, and Jaguar’s ownership package needs to lift its game. But for those who don’t have a lot of room to spare, yet don’t want to skimp on the luxury experience, it’s a compelling option in a highly competitive category.  

The SQ7 has always had a certain understated glamour about it. It’s usual to see these cars in the monochromatic hues that European manufacturers seem to favour, so it can slip under the radar a little.

Not our example, in its Matador Red, a colour which accentuates the red calipers behind the 22-inch alloy wheels and makes the LED headlights pop.

The nose is pronounced with only a small ‘SQ7’ badge hinting at what’s beneath the long bonnet.

There’s quite a bit you can customise and one of the options is sporty black accents across the bodywork, as per our test car.

The interior hosts a plethora of soft touchpoints, leather trims and shiny black piano finishes to create a premium finish.

The panoramic sunroof and dark grey headliner (which is apart of that Sensory Package) further enhances the sense of luxury.

The sports seats are finished in a Valcona leather trim that’s diamond quilted but the headrests are fixed, which might not thrill taller occupants.

Overall, the SQ7 is a large SUV being 5067mm long, 1970mm wide and 1743mm high.

Those dimensions almost challenge the Kia Carnival, which is a people mover! Make sure it will fit in your garage before buying it. 

Ian Callum. Jaguar’s design director for 20 years, from 1999 to 2019, evolved the brand’s look and feel from traditional and conservative, to cool and contemporary, without throwing the heritage baby out with the new design bath water.

The E-Pace will be one of the last Jaguars to emerge under his full-time direction (Callum remains a consultant to Jaguar) and at the time of its global launch in 2018 he was keen to highlight the car’s gender neutrality, summing it up as, “Not too genteel; muscular and curvaceous at the same time.”

And it’s hard to argue the point. The E-Pace follows the distinctive Jaguar design template set in place by breakthrough models like the F-Type sports car, and larger F-Pace SUV.

At just under 4.4 metres long the E-Pace is smaller than mainstream medium SUVs like the Mazda CX-5 and Toyota RAV4, but it’s appreciably wider, giving it a broad footprint and athletic stance.

Ultra short front and rear overhangs, and black 19-inch, five-spoke alloy rims enhance that impression, at the same time highlighting a relatively lengthy 2681mm wheelbase.

The Chequered Flag’s dark mesh grilles across the nose, and long tapered LED headlights, complete with ‘J-blade’ LED DRLs around their outer edges, create a recognisably feline face, with dark accenting on the fender grilles and window surrounds adding an extra air of intensity.

A raked, almost coupe-style roofline, tapered side glass, and broad haunches combine to accentuate the E-Pace’s dynamic look, the long, slim, horizontal tail-lights and fat chrome-tipped exhaust outlets both current Jaguar hallmarks.

The interior feels as tightly wrapped and carefully designed as the exterior with the instruments, media screen and key controls clearly oriented towards the driver.

In fact, a specific defining edge sweeps down from the top of the dashboard, around the centre stack and across the console to form a flying buttress barrier (complete with left-side grab handle) between the driver and front passenger.

And if you’re still associating Jags with walnut veneer interiors, think again. An understated ‘Noble Chrome’ finish is used to highlight the gearshift surround, instrument panel, and other details across the dash and doors. 

The upright sports gearshifter is a distinct departure from the rotary controller used in older Jaguar models, yet according to Jaguar, the beautifully tactile front ventilation dials were inspired by the rings of a classic Leica camera lens.

It’s missing a few little family items found on other large SUVs but it’s still a fairly practical family car. The cabin is spacious but passenger comfort has been prioritised over storage options.

Front and middle row occupants enjoy most of the room but third rowers will be comfortable on short journeys.

I would be saving these seats for the kids on longer trips, unless you want to get dagger eyes from any adult passengers stuck back there as the amenities aren’t as extensive as you might like with only two cupholders, a reading light and air vents (which aren’t directional).

With the Sensory Package included, the inside is an example of luxury with its heated and ventilated front seats, as well as the heated outboard seats in the middle row.

I love the massage function up front and that it’s customisable for intensity and position. The heated steering wheel is also a nice feature on the chilly days we’ve been having lately.

The tech is quite good with dual 12.3-inch touchscreens stacked on the dash and centre console.

They have haptic feedback, which means they vibrate when you touch them, but curiously this feature disappears while you’re using the wireless Apple CarPlay.

It did take a little while to get used to the Audi system and the haptic feedback, but once you do it’s easy to handle. There’s Bluetooth, digital radio, wired Android Auto and built-in satellite navigation, too.

The head-up display is super clear and displays the sat nav guidance and speed. What I really love is the four-zone climate control – meaning the middle row can get some further adjustments for ultimate comfort.

Charging options are okay with the front enjoying a wireless charging pad, two USB-C ports and a 12-volt socket. Middle row passengers also get a couple of USB-C ports but third rowers miss out.

I was surprised by the lack of storage throughout and this leads me to think this would suit older families best. For example, the middle console is large enough to only fit a phone. Still, each row gets two cupholders and a drink bottle holder in each door.

The boot is an acceptable size with all seats in use at 295L but with the third row stored, it jumps up to a more respectable 770L. There are stacks of different storage accessories available to purchase, if you need extra space.

The third row is a 50/50 split and the middle row has a very practical 35/30/35 split, which opens up the storage options.

The level load space is handy for the grocery run. But there’s no underfloor storage, and you don’t get a spare tyre, just a puncture repair kit.

A powered tailgate is handy, although this one's a bit faster than others I’ve sampled.

For a car measuring less than 4.4 metres between its bumpers, a 2681mm wheelbase is lengthy, and interior space is also enhanced thanks to the E-Pace’s broad beam and relative height.

Somehow the front part of the cabin feels cozy and spacious at the same time, this strange dichotomy created by the steeply sloping dash and centre console increasing the feeling of space, yet keeping key controls and storage options within easy reach. 

Speaking of which, front seaters are provided with a generous lidded storage box/sliding armrest between the seats (housing two USB-A ports, a micro SIM slot, and 12V outlet), two full-size cupholders in the centre console (with a smartphone slot between them), a loose items tray ahead of the gearshifter, a sizeable glove box, an overhead sunglasses holder and big door bins with enough room for large bottles. 

Special note on the centre storage box. The space extends forward, a long way under the console, so a pair of 1.0-litre bottles can be laid down flat, with plenty of space still on top. And a net pocket on the underside of the lid is great for small, loose items.

Move to the back, and again, despite the E-Pace’s diminutive size accommodation is good. Sitting behind the driver’s seat, set for my 183cm (6.0ft) position, I enjoyed plenty of leg and headroom, even with the inclusion of a standard glass sunroof. 

Shoulder room is pretty handy, too. And backseaters are provided with a lidded storage box and two cupholders in the fold-down centre armrest, netted pockets on the front seatbacks, and useful door bins, with enough room for standard bottles. There are also adjustable centre air vents housed with a 12V outlet and a trio of storage hidey holes.

Cargo space is another plus for the compact E-Pace, offering 577 litres with the 60/40 split-fold rear seat up, expanding to a substantial 1234 litres with it folded down. 

Multiple tie-down anchor points are helpful for securing loads, there are handy bag hooks either side, as well as a 12V outlet on the passenger side, and a netted bay behind the driver’s side wheel tub. A power tailgate is also a welcome inclusion.

Towing capacity is 1800kg for a braked trailer (750kg unbraked) and a ‘Trailer Stability Assist’ system is standard, although a tow hitch receiver will set you back an extra $730. A steel space spare sits under the cargo floor.

At $63,600, before on-road costs the Jaguar E-Pace Chequered Flag P250 lines up against a formidable bunch of Euro and Japanese compact SUV competitors, like the Audi Q3 40 TFSI Quattro S Line ($61,900), BMW X1 xDrive25i ($64,900), Lexus NX300 F Sport ($61,700), Mercedes-Benz GLA 250 4Matic ($63,000), and Range Rover Evoque P200 S ($62,670). All tough nuts to crack, and all AWD, except the FWD Lexus.

And when you’ve entered the $60K bracket it’s fair to expect a lengthy list of standard features, and aside from the safety and powertrain tech detailed in the Safety and Driving sections, the top-of-the-pyramid Chequered Flag grade delivers a fixed panoramic glass sunroof, grained leather seat trim (with contrast stitching), 10-way adjustable heated electric sports front seats, dual-zone climate control, and a 10-inch ‘Touch Pro’ multimedia screen (with swipe, pinch and zoom control), managing audio (including digital radio), Android Auto and Apple CarPlay connectivity, sat nav, and more.

Other boxes ticked include the ‘Black Exterior Pack’, adaptive cruise control, 19-inch alloy wheels, heated and power-folding door mirrors (with approach lights), rain-sensing wipers, auto LED headlights, LED DRLs, fog lights (front and rear), and tail-lights, a power tailgate, ‘Ebony’ headlining, ‘R-Dynamic’ leather steering wheel, black gearshift paddles, keyless entry and start, ‘Chequered Flag’ metal scuff plates, and bright metal pedals. 

Our ‘Photon Red’ test example was also optioned with a head-up display ($1630), Meridian audio ($1270), privacy glass ($690), and rear animated directional indicators ($190).

In fact, the Jaguar E-Pace options list is stuffed with individual features and packs, but the standard fit-out delivers good value in terms of the asking price and category competition. 

The new TFSI engine in the SQ7 is monstrous. It’s a 4.0-litre twin-turbo petrol V8 with maximum outputs of 373kW/770Nm.

To say it’s powerful is an understatement. This would be at home on the autobahn and my son cheered whenever I had to get up to speed.

It, of course, replaces the SQ7’s iconic diesel V8. The old TDI unit had 53kW less power but 130Nm more torque. However, the new engine delivers on power with aplomb.

The eight-speed auto transmission glides effortlessly through its changes and the all-wheel drive drivetrain is responsive.

The E-Pace Chequered Flag P250 is powered by a 2.0-litre, turbo-petrol version of Jaguar Land Rover’s modular ‘Ingenium’ engine, based on multiples of the same 500cc cylinder design.

This ‘AJ200’ unit features an aluminium block and head with cast iron cylinder liners, direct injection, electro-hydraulically-controlled variable intake and exhaust valve lift,  and a single, twin-scroll turbo. It produces 183kW at 5500rpm, and 365Nm from 1300-4500rpm. 

Drive goes to all four wheels via a (ZF-sourced) nine-speed automatic transmission, and an 'Active Driveline’ all-wheel drive system. With a default rear axle bias, it constantly monitors driving conditions, updating torque distribution every 10 milliseconds.

Two independent, electronically-controlled (wet-plate) clutches distribute drive between the rear wheels, the system able to send 100 per cent of that torque to either rear wheel if required.

With great power comes… okay fuel efficiency. Actually, better than okay considering the twin-turbo V8 engine. The official combined cycle fuel figure is 11.9L/100km and real-world testing saw my figure at 13.2L.

Considering how hard I drove this and the type of driving I did this week, which was a combo of open-road and urban, this is very respectable. Expect it to be much higher in the city, though.

The SQ7 has a large 85-litre fuel tank and based on the official combined figure, you should be able to get around 714km of driving range. That isn’t as great as more fuel-efficient options but still good for those who like their road trips.

Audi recommends a minimum of 95 RON premium fuel with a preference for 98 RON for ultimate efficiency.

Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 7.7 litres/100kmL/100km, the Chequered Flag P250 emitting 174g/km of CO2 in the process.

In our week with the car, over close to 150km of city, suburban and freeway conditions (including a cheeky B-road run) we recorded an average of 12.0L/100km, which is getting up there for a compact SUV. That number equates to a real-world range of 575km.

And it’s worth noting that despite the use of lightweight aluminium for key body panel and suspension components, at a touch over 1.8 tonnes the E-Pace is line ball for kerb weight with its larger F-Pace sibling.

Minimum fuel requirement is 95 RON premium unleaded, and you’ll need 69 litres of it to fill the tank.

The performance is awesome and I made excuses all week to hop in and drive it. It doesn’t hurt that when you press the push-button start, the engine rumbles and growls. There’s even a ‘spitting’ sound as the turbo fires up. It all promises fun.

While the power feels immense, you do have to get used to how to handle it. For example, when you first shift into gear and pull your foot off the brake, the car lurches forward as if it’s rearing to go. It took me a couple of days to get used to the little quirks of it. 

The steering is controlled and responsive, adapting to the conditions and speed at which you’re driving. If you’re accelerating hard, the steering turns a little stiff and the seat belt tucks you into your seat, reaffirming the addition of that S in the model name.

The cabin is very quiet and there’s no shuddering or vibration to be felt through the steering or seat.

The SQ7 features sports adaptive air suspension and it's dependant on how you drive and what drive mode you’re in. It makes for an extremely comfortable journey and not just for those in the front. The rear passengers are nicely cushioned, too.

This is a big car but you don’t feel those dimensions when you park it. Even with its 12.4m turning circle, it’s not cumbersome with the adaptive steering.

The dynamic 360-degree view camera is super clear but the parking sensors are too sensitive for my liking. It might just have been an oddity on the particular model I drove but the emergency braking did pop on a few times (scaring the hell out of me every time!).

The E-Pace’s bonnet, front guards, roof, tailgate and key suspension components may be made of weight-saving alloy, but this chunky little SUV still tips the scales at a sturdy 1832kg. Nonetheless, Jaguar claims the Chequered Flag P250 will accelerate from 0-100km/h in 7.1sec, which is quick, if not blindingly so.

The 2.0-litre twin-scroll turbo-petrol engine delivers a solid block of (peak) torque (365Nm) from just 1300rpm all the way to 4500rpm, which combined with no less than nine auto gear ratios means healthy mid-range punch is always available.

The transmission’s adaptive shift system reads the way you’re driving to tailor its behaviour accordingly, and it works well. But shifting gears manually via the wheel-mounted paddles adds to the fun and accuracy.

Thing is, despite being finished in racy black, the paddles themselves are plastic which feels ordinary and is a letdown in an otherwise high-end environment. 

Suspension is strut front, ‘integral’ multi-link rear, and ride quality is surprisingly cushy for a high-riding car of this size. No tricky active dampers here, just a well-engineered set-up tuned to cope with a variety of conditions.

That said, the ‘JaguarDrive Control’ system offers four modes - ‘Normal’, ‘Dynamic’, ‘Eco’ and ‘Rain/Ice/Snow’ - tweaking things like the steering, throttle response, transmission shifts, stability control, torque vectoring, and AWD system.

Dynamic is the sweet spot, buttoning everything down just a little tighter, without any major effect on refinement, the car remaining quiet and composed even when driver enthusiasm starts to take the upper hand. 

The variable ratio ‘Speed proportional’ electrically-assisted steering is nicely weighted and points nicely, but road feel is mediocre. On the flip side, the torque vectoring system, which uses the brakes to put the squeeze on a wheel breaking traction in cornering, works seamlessly. 

Brakes are 349mm vented discs at the front and 300mm solid rotors at the rear, and although they arrest the car well enough, initial pedal feel is ‘grabby’, especially at slow speeds. It’s a challenge to grease your pedal application to the point where the effect goes away.

Under the heading of General Notes, the ergonomic layout is hard to fault with super clear instruments and user-friendly switchgear, but the ‘Ebony’ headlining darkens the interior too much. Even though the huge (standard) glass sunroof lets in a lot of light, we’d prefer the lighter ‘Ebony’ shade available on other E-Pace grades (but not this one).

Speaking of the interior, the sports front seats are grippy yet comfortable on longer runs, and their (standard) heating is a big plus on chilly mornings, the (21:9) wide format hi-res media screen is a pleasure to use, and the level of quality and attention to detail all around the cabin is impressive.

The Jaguar E-Pace received a maximum five-star ANCAP assessment in 2017, and boasts a solid roster of active and passive safety technology.

To help you avoid a crash, there are the expected features like ABS, BA, and EBD, as well as stability and traction controls. While more recent innovations like AEB (city, interurban, and high-speed, with pedestrian and cyclist detection), blind-spot assist, adaptive cruise control (with ‘Queue Assist’), ‘Emergency Brake Light’, lane keeping assist, park assist, and rear cross-traffic alert, are also included in the Chequered Flag spec.

A reversing camera, a ‘Driver condition monitor’, and ‘Trailer Stability Assist’ are also standard, but a 360-degree surround camera ($210), and tyre pressure monitoring ($580) are options.

If an impact is unavoidable six airbags are located inside (dual front, front side, and full-length curtain), while a pedestrian protection system features an active bonnet that lifts in a pedestrian impact to provide greater clearance from hard parts in the engine bay, and a specific airbag to offer greater protection at the base of the windscreen. 

There are also three top tether points for baby capsules/child restraints across the rear seats, with ISOFIX anchors in the two outer positions.

If I was spending my hard-earned cash on a vehicle like this, I would want to be treated like a queen when it comes to servicing.

Manufacturers should sweeten the pot when it comes to on-going servicing and ownership terms when you’re at this level but the SQ7 just comes with a pretty standard five-year/unlimited km warranty.

You can pre-purchase a five-year/75,000km servicing plan and it will set you back a total of $4100 (or an average of $810 per service), which is expensive but not outrageous for a performance vehicle.

Servicing intervals are reasonable at every 12 months or 15,000km, which is good.

Jaguar’s three-year/100,000km warranty, is well off the mainstream pace, which is five-years/unlimited km, with some brands at seven years. And even in the luxury segment, newcomer Genesis, and the most established of them all, Mercedes-Benz, have recently dialled up the pressure with the offer of a five year/unlimited km warranty. 

Extended Warranty Insurance is available for 12 or 24 months, up to 200,000km.

Service is scheduled every 12 months/26,000km, and a ‘Jaguar Service Plan’ is available for a maximum five years/102,000km, for $1950, which also includes five years roadside assistance.