BMW Alpina B7 vs Alfa Romeo Giulia

What's the difference?

The BMW Alpina B7 is a special car destined (like all Alpinas) to be a collector's item, due to its rarity and exclusivity. I asked Alpina just how many current model B7s there are in Australia and the answer was "less than five", which is just as mysterious as most people find the car in general.

The B7 is fast – too fast to enjoy legally on Australian roads – but it is also supremely comfortable and well appointed. For Alpina fans lucky enough to be driven in on,e this would make for a truly rare and niche way to be chauffeured.

The Giulia is a love letter to the increasingly lost art of the sporty executive sedan. As refined as it is beautiful and oh-so elegant to drive, it’s a reminder of why we always love Alfa Romeo, even when the odds are against it.

Emotional cars like this are hard to come by and they will soon be gone, replaced by something new. The future is not necessarily worse, but it will be different, so if a sporty European sedan with a combustion engine is calling out to you don’t miss your opportunity to drive the Giulia while it still exists in this form.

This is a good place to start because the B7 looks just like the 750Li it's based on, until you see the first tell-tale signs that it's not one.

There's the front wing with Alpina lettering and the boot-top spoiler, the graphics, which run the length of the car, and the 20-spoke wheels with Alpina badging.

This is late '70s, early '80s styling at its best (and possibly worst), but these special cars can pull off the irony-free look because this is how Alpina BMWs have rolled since 1975, when the E21 320-based Alpina A1/3 was launched.

BMW badges have been left on the bonnet and boot, but there's Alpina B7 BiTurbo lettering in place of the 7 Series identifier.

Most people walked by it in the street thinking it was just a big BMW, others scratched their heads wondering what I'd done to my big German limo and a handful almost dropped to their knees in praise and wonderment at spotting a rare beast like this in the wild.

These people all had their own Alpina stories – one was the third generation of an Alpina-owning family. You become a member a small and passionate club when you buy into this rarefied brand.

The standard B7's cabin is close to identical to the luxurious interior of the 750Li, save for Alpina-embossed stitching in the headrests of the soft, leather seats, the virtual instrument cluster and the Alpina plaque on the centre console denoting the build number.

The B7 is long, low and wide at just under 5.3m end to end, 1.5m tall and 1.9m across. A 3.2m wheelbase means cabin room is more than just spacious.

The B7 rolls off the Dingolfing production line in Germany and is then handed over to Alpina's facility in Buckle, where significant changes take place. Read on to find out how the B7 is different from a regular 750Li.

Like any good Alfa Romeo should be, the Giulia is a work of art. It’s sleek, sharp, and immaculately proportioned.

This most recent update has artfully refined a formula too good-looking to mess with. The increasingly dorky headlamps from the previous car have been swapped out for a more contemporary all-LED set, with a three-bar DRL pattern.

The grille has also been tweaked for this update for a more modern style, and the Veloce is now graced with the iconic and more aggressive sport two-tone alloy wheels in the traditional five-hole 'tele-dial' style.

It’s effortlessly attractive, and instantly recognisable as an Alfa on the road. I can’t think of a better way to stand out in today’s executive sedan landscape.

The interior has received less of an upgrade for the 2024 model year, with the same core parts. The major change is the old-school analogue instrument cluster being swapped out for a slick 12.3-inch digital unit.

The puzzling thing about this is the 8.8-inch central multimedia screen hasn’t been upgraded in-kind, making a strange contrast between the sharp and fast digital instruments, and the laggy and dull multimedia panel.

At least it effortlessly sits behind the curvaceous design of the dash as to not interrupt a good shape.

There are of course plenty of other touches which I love. The leather seats look and feel the part, as do the real metal paddle shifters which float behind the simple yet refined and sporty steering wheel.

The push-to-start button on the wheel is reminiscent of other Italian sports machines, while the tasteful smattering of leather, gloss plastic, and textured surfaces keep the premium feel on-track.

Some areas I’m not so keen about: Some of the interior plastics, particularly for buttons and toggles, feel cheaper than they should, and the door cards are oddly basic considering how much attention has been given to every other part of this car’s look and feel.

The B7 is a five-seater limousine although with the fold-down rear centre armrest which houses the media control panel the back is really set up to carry two.

That 3.2m wheelbase means cabin space is enormous. At 191cm tall I can sit behind my driving position with about 30cm between my knees and the seatback. Those rear doors open wide and the entrance is huge, making entry and exit almost as easy as just walking through a doorway. The air suspension also rises and lowers the B7's ride height for better access.

Storage is excellent, with two cupholders and door pockets for rear passengers, along with the area inside the centre armrest.

Up front, the driver and co-pilot have a deep centre console storage bin with split-opening lid, two cupholders and door pockets.

Luggage space is good, with a 515-litre boot.

The Giulia is an old-school low-slung sports sedan. Many will prefer the SUV sensibilities of the Stelvio, with its bigger hatch-opening boot, and its higher ride height can better accommodate less mobile passengers, and makes it easier to fit child seats and the like.

For those willing to trade those things away for a superior drive experience, the Giulia is still solid to live with every day, but has a few drawbacks.

For example, those strangely basic door cards offer only a tiny map pocket with a nook I’d hardly describe as a bottle holder.

The centre console offers two larger bottle holders with variable edges, but there’s also not much else in the way of storage in the cabin aside from a smaller-than-average glove box and armrest console box.

The big win for me is the physical dial set and shortcut buttons for all the key climate functions, making it easy to operate while you’re concentrating on driving.

At least the seats are well bolstered, and front passengers are treated to plenty of adjustability. Visibility is okay, and it was easy for me to find a comfortable driving position at 182cm tall.

The rear seat is a similar story. It’s tighter, and you have to duck down below the roofline to get into it.

Once inside, I was pleasantly surprised to find enough room for my knees and somewhere for my feet to slide behind my own driving position, although the centre position is all but useless thanks to an enormous raise for the driveshaft.

Headroom is passable, but you wouldn’t want to be much taller than me. 

There are, again, tiny bottle holders in the doors, and a further two in the drop-down armrest. Rear seat passengers get dual adjustable air vents on the back of the centre console, one USB 2.0 outlet, and elastic nets on the backs of the front seats.

The boot measures 480 litres which is up there with a lot of mid-size SUVs, but because it’s a sedan, access is more limited, and it won’t accommodate as many awkwardly-shaped objects.

The Giulia we’re looking at for this review is the mid-spec Veloce, which costs $74,950 before on-road costs, sitting above the base Ti ($68,450) and below the top-spec Quadrifoglio ($153,700).

Natural rivals from Germany include the Audi A4 45 TFSI ($77,869), BMW 320i M Sport ($80,200) and Mercedes-Benz C200 ($89,900) all of which suddenly make the attractive Alfa look like a not-half-bad deal.

But then there’s always the Genesis G70 (from $63,000 in equivalent turbo 2.0L form) to bring the value equation back to reality.

Standard stuff at this grade includes 19-inch alloys, an 8.8-inch multimedia touchscreen and a 12.3-inch digital instrument cluster (new for the 2024 model year), dark contrast exterior highlights, leather seat trim with heated front seats and steering wheel, aluminium interior detailing and shift paddles with extended leather trim on the dash, updated LED headlights and DRLs, dual-zone climate, push-start ignition and keyless entry, tinted rear windows, and a 14-speaker Harman Kardon audio system.

Performance-wise, the Veloce also scores a limited-slip rear differential to match its punchy engine.

The tech feels a bit old, and the interior has a dated ambiance to it compared to the more open and digitised spaces of its rivals, but there’s something to be said for how organic the Alfa feels. More on this later.

Alpina takes the 4.4-litre twin turbo V8 from the BMW 750Li and rebuilds the engine by hand. Alpina fits its own turbochargers, air-intake set -up, high-capacity cooling system and Akrapovic quad exhaust. Output is 447kW and 800Nm – an increase of a whopping 117kW and 150Nm over the 750Li's grunt.

It's interesting to note that the V12-powered 760Li has a smidge more power, at 448kW, and the same torque output as the B7.

How fast is the B7? Supercar fast – the B7 has a top speed of 330km/h, which will see it outrun a McLaren 570 and almost keep up with a Ferrari F12. That's quite incredible for a 2.3-tonne limousine with three TVs on board. A 0-100km/h time of 4.2 seconds is also hugely impressive.

In comparison, a 750Li has a 0-100km/h time of a not-too-shabby 4.7 seconds, but the car is electronically limited to 250km/h.

An eight-speed automatic transmission shifts gears smoothly, although a little slowly in Normal mode, while Sport and Sport+ add urgency and harder shifts.

Finally, the B7 is all-wheel drive, and those rear wheels are designed to steer slightly for better cornering performance.

The Veloce might not pack a Ferrari-derived six-cylinder engine like the Quadrofoglio, but its smaller 2.0-litre four-cylinder turbocharged petrol engine hardly wants for power.

Packing 206kW/400Nm it outpunches six cylinders of old easily, and is still capable of sprinting to 100km/h in a hot-hatch baiting 5.7 seconds to a Vmax of 240km/h.

It even sounds fantastic, as it flies up the rev-range living up to every bit of the Alfa promise. Peak power arrives at 5250rpm, but peak torque hits at 2250rpm.

Smooth shifts are provided courtesy of an eight-speed traditional torque converter automatic transmission.

The B7 is probably not the car to own if you're concerned about either fuel prices or emissions, but then the twin-turbo V8 may not be as thirsty as you'd think, with Alpina stating that, after a combination of urban and open-road driving, you should only use 9.6L/100km.

My time in the B7 saw me double that usage but this could have had something to do with me turning off the stop-start system and driving in Sport mode constantly.

The 2.0L turbocharged engine has an official combined cycle fuel consumption figure of just 6.1L/100km, although I saw 9.0L/100km in my time with it.

I’ll admit it was being enthusiastically driven, and treated to lots of urban commuting.

The Giulia has a 58-litre fuel tank and requires mid-shelf 95 RON premium unleaded fuel. Its approximate range on a full tank at the official consumption is 951km.

Who on Earth thinks a BMW 750Li isn't fast enough or comfortable enough, even with all its horsepower, luxurious cabin and technology? Alpina, that's who.

Redevelopment of the 4.4-litre V8 with new turbochargers, a high-capacity cooling system, different air suspension set-up and an exhaust system made by Akrapovic have made this already exceptional car better. Better to drive and better to be driven in.

The ride, even on those 21-inch wheels and low-profile Michelin Pilot Super Sport tyres (255/35 ZR21 on the front and 295/30 ZR 21 on the rear) is incredibly comfortable. I drove it and also had a chance to recline in the back and be chauffeured (by our photographer) and the ride was so composed and refined it was hard to believe I was travelling along some truly awful urban roads with their cracked and pot-holed surfaces.

And it's quiet, too. Which will suit those in the back being transported swiftly from the airport to their next meeting, but if you're after a loud and angry exhaust note then you won't find it in the B7. Sure, from the outside at full throttle the B7 has a menacing growl, but this isn't a BMW M car that will bark and snarl. 
See, while BMW's M division makes brutal, loud, high-performance versions of their regular cars, Alpina makes comfortable, stealthy, high-performance ones.

All-wheel drive provides fantastic traction and ensures that grunt doesn't just tear the tyres off those rims when you sneeze on the throttle.

And while the air-suspension is soft and comfortable, adaptive dampers adjust for when the road goes twisty, providing impressive handling for a heavy and long car.

Really, though, the B7 is built for long, endless stretches of roads, and the acceleration beyond 100km/h is almost as startling as that from 0-100km/h, as it wants to push straight past 200km/h towards that 330km/h top speed.

Which, unless you know a good lawyer or happen to be one, will send you straight to jail. Yes, the B7 is probably too much car for Australian roads. Only on a German autobahn would a B7 be fully at home.

I felt like I was given a Melbourne Cup-winning racehorse for a week but could only ride it in my suburban backyard.

Put simply: The Giulia is a celebration of Alfa Romeo. Yes. Even with a humble 2.0-litre turbocharged engine and an automatic transmission, this is a deeply emotional car. A riveting experience from behind the wheel.

Fly round corners, your eyes wide, exclaiming ‘magnifico!’ as the Giulia gracefully leans in, the rear LSD, sporty tyres, and wonderfully tight steering working together in harmony as you eke out just a smidge of tyre roar.

Laugh out loud to yourself, as you plant the accelerator, hear the muted rumble of the surprisingly angry little engine, and feel the turbocharger kick in half a second later as you power out.

‘Eccezionale!’ You’ll think, as you feel the click of the immensely satisfying metal paddle-shifters, and the transmission responds in-kind, the engine roaring up the revolutions with enthusiasm.

Sure, the Veloce grade is not as raw, or as wild, or near as fast as the top-grade Quadrofoglio, but all of the exciting spirit of  that car is still here, and at a little over half the price, too. The Veloce is an absolute delight to drive.

It has such poise, makes such a fine sound, and does it all so gracefully. This is how you make a car feel as one with the driver.

Even the ride is deeply impressive. It’s not too harsh or noisy, while gifting the chassis just the right amount of lean in the corners and allowing enough play for it to remain controlled over bumps.

Not only does it work well when you’re driving as it's clearly intended to be driven, but around town it’s quiet and refined inside, living up to the promise of a luxury sedan.

The seats and bolstering are great, the visibility isn’t too bad, and while I’ll complain about the slightly laggy software on the multimedia screen, the digital dash is responsive and the physical climate controls are welcome.

It’s not all perfect. If it were, I think it might cease to be an Alfa Romeo and start sprouting BMW badges.

For example, our test car, with less than 2000km on the odometer, had various inconsistent rattles emanating from the plastic garnish around the digital dash, and somewhere behind the back seat.

Regardless, driving this car has made me a little sad Alfa will be putting this wonderful platform behind it in pursuit of more electrified goals.

I can only hope wherever the Giulia nameplate goes next, it retains the spirit of this version.

The same safety equipment suite is standard on every Giulia variant.

Advanced active gear includes auto emergency braking, lane keep tech, blind-spot monitoring with rear cross-traffic alert, driver attention alert, and adaptive cruise control.

It also scores front and rear parking sensors, and a reversing camera with guidelines. 

The Giulia’s maximum five-star ANCAP safety rating expired at the end of last year, as it was originally rated back in 2016. The facelifted model is ‘unrated’ relative to ANCAP’s current standards.

The B7 is covered by BMW's three-year, unlimited-kilometre warranty. Servicing is recommended every 12 months or 15,000km. The B7 is covered by BMW special vehicles servicing plan, which means services are cost-free for the first three years of the car's life.

Alfa finally updated its warranty to a more industry-standard five-years and unlimited kilometres in 2022.

Service intervals occur at 12 monthly or 15,000km intervals for the 2.0-litre turbocharged variants. Pricing was not available for the model year 2024 version yet in the brand’s online calculator, but to give you an idea for the pre-facelift version, pricing came in between $345 and $1065 per visit, averaging $573 per year for the first five years of ownership. Not cheap, but not as expensive to run as you might expect.

One thing you might want to keep in mind is depreciation. Boring, I know, but even late model examples of the Giulia and Stelvio have been hit particularly hard by the depreciation stick according to residual values we searched up on Autotrader.

For reference, the Genesis G70 and BMW 3 Series have both fared much better in equivalent 2.0-litre turbo forms.