Cheaper European model has arrived: 2024 Cupra Leon Tribe Edition is the brand's most affordable answer to the Volkswagen Golf and Hyundai i30

It’s now cheaper to get into Cupra’s Leon hatchback.

The Spanish brand, which is part of the giant Volkswagen Group, has added a new Leon Tribe Edition to its local line-up priced at $47,888 drive-away.

This makes it about $1300 cheaper than the Leon V, which was the brand’s cheapest model.

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Cupra Australia boss Ben Wilks said the special edition was aimed at growing the brand locally.

“Even our entry Leon V comes with turbocharged power, progressive steering and dynamic chassis controls, so we thought why not create an Australian-exclusive limited edition that adds more design and equipment highlights to our most accessible hot hatch,” said Wilks.

The Leon shares its underpinnings with the Volkswagen Golf but adds a sporty flavour.

Power comes from a familiar 2.0-litre turbocharged four-cylinder petrol engine that makes 140kW and 320Nm. It is paired with a seven-speed dual-clutch automatic that drives the front wheels.

The Leon Tribe Edition features blue Nappa leather-wrapped seats.

Cupra has boosted the Tribe Edition’s standard equipment with dark alloy pedals, a nine-speaker Beats stereo and 18-inch black and copper alloy wheels.

This is complemented by blue Nappa leather-wrapped seats that are heated in the front row and the driver's pew has power adjustment.

Other highlights include LED headlights, a 12.0-inch multimedia screen paired with a 10.25-inch digital driver display, ambient lighting and a heated steering wheel.

The Leon Tribe Edition wears a price tag of $47,888, drive-away.

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The Leon shares its underpinnings with the Volkswagen Golf but adds a sporty flavour.

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Cupra launched in Australia less than two years ago but has managed to carve out a solid foothold locally with more than 5000 total sales in that time.

Its models have a style and performance focus and leading the charge is the compact Formentor SUV.

It also trumped big brother Volkswagen by bringing in the Born electric hatchback more than a year before its sibling could muster an all-electric model.

Volkswagen is preparing to launch the ID.4 and ID.5 mid-size electric SUVs in the middle of this year.