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Look out LandCruiser: Toyota's mystery flagship SUV registered for Australia as new-car king prepares for Crown

Look out LandCruiser - the Crown is coming. (image credit Best Car Web)

Toyota’s new flagship SUV has been trademarked in Australia, clearing the way for a local launch for the high-riding Crown.

Tipped to be Toyota’s most expensive SUV to date, the new model is reportedly a high-riding answer to the Crown sedan in Japan – the first time a new SUV body style has debuted on one of the brand’s oldest nameplates.

It was always intended to be a global product, and it seems as though Australia is now in the frame for launch, with Toyota trademarking the Crown logo with our patent office at the end of April.

According to news site Reuters, the new SUV will be based on a revamped Crown, and could be Toyota's most-expensive SUV offering, sitting above even the Sequoia in the North American market.

Expected to be offered in rear- and all-wheel-drive format, and possibly powered by the petrol V6 i-FORCE MAX hybrid powertrain from the Toyota Tundra - the logo for which has also recently been trademarked in Australia - the new model is expected to further shrink the gap between the brand's mainstream models and its luxury Lexus equivalents.

It will also be the brand's biggest and most expensive hybrid model, with reports suggesting a conventional hybrid will be first to launch, followed by a plug-in hybrid variant and a full BEV.

Japanese media suggest the new SUV will be initially built in Japan targeting the domestic market, as well as the USA and China, before "evolving" into a global model.

The new Crown SUV is expected to break cover this year, ahead of an official global launch in 2023. Toyota in Australia is yet to comment.

Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to...
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