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As the designer-esque moniker 'Arnejs' suggests, Hyundai's FD Elantra hatch will feature a very appealing (read: less conservative) and more radical design adaptation of its sedan sibling launched here in September 2006.
Led by Hyundai design chief Thomas Bürkle, the Hyundai Motor Europe design team in Rüsselsheim, Germany, based the Arnejs on the development plans for the production Elantra hatch. Its form language is a continuity of design elements first introduced with the Genus crossover concept car unveiled in the Geneva Auto Salon in March, and marks another milestone in Hyundai's development of a stronger brand identity.
Hyundai expects FD Elantra Hatch to further boost European and Australian sales and market share following its launch in Europe late in the second quarter of 2007. It will launch locally later next year, where it will fill the role formerly occupied by the previous Elantra five-door liftback.
Also on display at the Hyundai stand will be a jet-black 'Pimp My Ride' version of the Sonata sedan, trimmed in black leather and kitted with a variety of performance and prestige upgrades – and possibly a new diesel engine. The company is taking its market research seriously, and inviting feedback regarding the feasibility of an upscale SXi model.
Those with money to spend were tempted by a limited-edition Accent, available only during the Show.
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