The Ferrari Index is on the up courtesy of increased Australian sales and fresh buyers coming from all directions

What some financial analysts see as a solid indicator of an economy's overall health, 'The Ferrari Index', is pushing strongly into positive territory, with the famous Italian marque's local year-on-year sales up close to 20 per cent to the end of September, 2023.

And this improvement comes before the incremental growth that will surely come courtesy of the Q4 arrival of the Purosangue, a high-riding four-seater, Ferrari calls a 'Ferrari Utility Vehicle' and the rest of the world refers to as an SUV.

Amongst headlines calling out a 'cost of living crisis' does this mean the rich are getting richer while the average person in the street feels the pinch?

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Maybe? But with the overall Australian new-vehicle market also up over 18 per cent compared to 2022, the question is open to debate.

Either way, Ferrari Australasia President, Jan Hendrik Voss paints a clear picture of where the brand's additional buyers are coming from and why, telling CarsGuide, "Clients are getting younger and younger by the year. People are not so afraid to show their success and be passionate about it.

"Maybe the Covid hiatus has led to a bit of this. Life is short and I don't want to put passion projects off for longer. And I'll live my dream now rather than later.

"People are unapologetic about it (saying to themselves) 'I enjoy driving these cars'".

‘The Ferrari Index’, is pushing strongly into positive territory, with the famous Italian marque’s local year-on-year sales up close to 20 per cent to the end of September, 2023.

For the record, key Ferrari competitor Aston Martin is up 7.8 per cent in Australia, while Lamborghini has increased its local YOY registrations by a whopping 43.2 per cent. The Enzo vs Ferruccio fight continues!

But Mr Voss cites another decisive factor playing into Ferrari's recent sales growth.

"There's also a female element to it. There are so many good female drivers now that are super fast on the race track and we have many more female clients coming to Ferrari events and buying our cars.

"Not just with the sophisticated elegance of the Roma and Roma Spider but also the Purosangue and the Ferrari brand environment we deliver.

"On the Ferrari Tour, we have these lavish lunches on the beach where nobody has ever hosted an event on that beach. And a lot of women have come to me and said this is fantastic, please do more," he said.

Ferrari Australasia President, Jan Hendrik Voss paints a clear picture of where the brand’s additional buyers are coming from and why.

As the name implies, 'The Ferrari Tour' is essentially an exclusive, collective road trip where owners, and prospective owners meet and enjoy their cars as well as ultra-premium experiences along the way.

But buyers in waiting may need to be patient. CarsGuide has already confirmed the brand is holding triple-figure orders and expressions of interest for the Purosangue in Australia, with global wait times stretching to 18 months.

Powered by a 6.5-litre naturally aspirated V12 engine producing no less than 533kW (715hp) and 716Nm, Australian pricing for the monstrous AWD has been set at $728,000, before on-road costs. And that's before a customer heads to the Ferrari 'Atelier' or 'Tailor Made' programs to personalise their very own 'FUV'.