What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
Fiat's indomitable 500 is one of the great survivors - not even VW's recently deceased New Beetle could keep riding the nostalgia wave, partly because it made itself just that little bit out-of-touch by not being a car anyone can buy. The 500 avoided that, particularly in its home market, and is still going strong.
Fiat added the 500X compact SUV a few years ago and at first I thought it was a daft idea. It's a polarising car, partly because some people complain it's capitalising on the 500's history. Well, duh. It's worked out well for Mini, so why not?
I've driven one every year for the last couple so I was keen to see what's up and whether it's still one of the weirdest cars on the road.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The 500X is a fun-looking alternative to the various options available from everyone else and is - overall - better to drive than its Renegade twin.
It packs a very good safety package which you can't ignore but does lose points on the warranty and servicing regime. But it's also built to take four adults in comfort, which not every car in the segment can boast.