The Rolls-Royce Cullinan arrived in 2018 as the brand’s first SUV. Named after the world’s largest diamond, it was built on the new aluminium spaceframe known as the Architecture of Luxury. The Cullinan used a 6.75-litre twin-turbo V12, shared with the Phantom, and combined all-wheel drive with adjustable air suspension. It was aimed at customers who wanted Rolls-Royce refinement in a more versatile format.

By 2020, the Rolls-Royce Cullinan gained the Black Badge edition, which offered more power and a sharper dynamic setup. This version appealed to younger buyers looking for a sportier expression of the SUV. While no major redesigns have occurred since launch, small updates have kept the cabin technology in step with the wider Rolls-Royce range. The Cullinan has not been sold under alternative names in overseas markets.

Today the Rolls-Royce Cullinan remains central to the brand’s global growth. It has become the most popular model in markets like North America and the Middle East. In Australia, it sits above the Ghost and Phantom in terms of size and presence, appealing to buyers who want luxury with practicality. The Cullinan continues to anchor Rolls-Royce’s SUV line-up as competitors from Bentley, Aston Martin and Lamborghini expand their offerings.

The line-up currently starts at $705,000 for the Cullinan (base) and ranges through to $810,000 for the range-topping Cullinan Black Badge.