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What's the difference?
For over thirty years, the Subaru Impreza has been an icon on Australian roads.
If you’re a member of the ‘PlayStation generation’ like me, there’s a very good chance you slapped P plates on one as your first car.
For Subaru the Impreza is more than that. Along with its WRX performance variant, it's the car which put Subaru on the map, raising it from a relatively unknown Japanese automaker to a global household name.
Things change, though, and despite 30-plus years of history as a beloved nameplate, the Impreza has gone from a best-seller to tumbling down the sales charts as buyers shuffle into small SUVs rather than hatchbacks or small sedans.
The question we’re looking to answer today is what this new-generation Impreza has to offer in 2024, and whether it is still worth a look.
Read on to see what we found.
See if you can guess the name of the world's first ride-sharing app. You're thinking Uber, right? Nope. It was a company called Sidecar. It's broke now, shuttered for good in 2015. What about the first video-on-demand service? Netflix? Nope. Amazon beat them to it, for starters, but so did many other, now-defunct companies who tried it even earlier.
The point is, being first on the scene is no guarantee you'll be the best, or the most successful. I mean, just look at electric cars; plenty of manufacturers were doing all-battery models before (and arguably better than) Tesla, and every one of them is now parked in Elon Musk's gargantuan shadow.
Before full-electric there were hybrids, and first to arrive on that particular scene in any meaningful way was Toyota and its awkwardly shaped Prius, back in 2001. And they had that field to themselves for a while, but soon enough the other manufacturers trotted out hybrid and plug-in hybrid models of their own.
And so Toyota shook up the Prius offering, launching the seven-seat Prius V, and the bite-sized (and Yaris-based) Prius c we've tested here, in 2012, hoping to broaden the appeal of its hybrid offerings. Problem is, 2012 was an awfully long time ago, and so Toyota has waved its wand over the ageing Prius c for 2018, changing its design, tech offering and interior in an effort to keep it fresh.
So, is the Japanese giant still head of the hybrid class? Or has it been beaten at its own game?
The 2024 Impreza delivers on all the key things which have made the nameplate so well regarded for the last 30-odd years.
The issue is, buyer expectations have moved on. Hatchbacks need to do more than ever to compete with small SUVs, and with today’s fuel prices it’s far more valuable to offer hybrid rather than all-wheel drive.
This is why, despite the sixth-generation Impreza being a tidy high-tech offering with an admirable commitment to safety, I think it will ultimately continue to shrink its market share. This Impreza really is one for the fans.
It's as if the the future is firmly rooted in the past at Toyota. The Prius is still undoubtedly clever, frugal and easy to drive, but it is feeling so old in places that the bad had begun to weigh on the good. If you're a tech-head or have a right foot crafted from lead, then there's nothing to see here. But if the thought of saving money at the bowser sets your heart aflutter, then step right this way.
Over the years the Impreza has changed in its design and intention so much.
Once known primarily for its sporty sedan variants, today’s Impreza is a far more contemporary hatchback, forgoing the once wagon-like shape for something with the traditional bubble silhouette to align with its rivals.
For better or worse, it also syncs up with the rest of Subaru’s range, with the brand’s current design language on full show, but it also barely evolves from the previous-generation version from the outside.
It trades the chunky square light fittings from the previous car for something a bit more refined this time around, with a similar look and feel to the WRX and Outback.
Inside also gets a similar fit-out to other Subarus in the range, complete with a raised centre console, shapely dash, and the same huge screen from the Crosstrek and Outback which dominates the space and helps simplify things compared to the busy interior and multiple screens of the previous car.
It’s a cosy space with chunky comfortable seats and the signature bumper car steering wheel is a stand-out bit of Subaru design.
Even the base car with its plastic trimmed wheel and basic cloth trims in the door is basic in an almost refreshing way, but unlike some rivals manages to be comfortable, too, thanks to soft trims for your elbows in the doors.
The good news is that it doesn't look quite so quirky as the full-size Prius. The not-as-good news is that it's still no beauty-contest winner. Not helping matters was the fact our test vehicle was painted in a retina-burning yellow (they call it Hornet Yellow, and it's new for 2018) that looked almost nuclear.
Viewed front on, the blacked-out section of grille and bumper gives the littlest Prius a vaguely manta ray-shaped front-end, while the headlights climb both upwards and back into the body, lending a sense of sportiness to this very unsporty hybrid. From the back, the chunky bumper, vertical taillights and rear windscreen spoiler all add a little attitude to the design.
Inside, you'll find a small but premium-in-places space, with a gloss-black stereo surround that angles the main controls toward the driver, while the digital driver's binnacle is pushed toward the centre of the car, displaying speed, fuel and other key info above the stereo, rather than in front of the steering wheel.
Living up to the adventure-ready Subaru promise, the Impreza's interior is quite functional.
Even though many controls have moved to the big central screen, there are individual buttons for temperature adjustment and a permanent touch function for fan speed on the lower third of the screen.
It would be nice to see a full set of physical buttons for climate functions, but this seems like a decent compromise.
Elsewhere there are large bottle holders in each door with a small accompanying pocket, two more rigid bottle holders in the centre console, a small tray behind them, and a huge armrest console box.
Under the multimedia screen there is a bay with a wireless phone charger, but like the Crosstrek, it is finished in a hard plastic material, which means your phone will easy slide around and out of the charging area in the corners, which seems like an oversight.
Adjustability is great, even in the base car, with flexible seats and a wide range of movement for the wheel, letting you easily find a suitable seating position. Width in the cabin is okay, but headroom is excellent.
The back seat offers a solid amount of room for myself behind my own seating position, at 182cm tall, but the middle position is no good for an adult thanks to the presence of a large raise in the floor to allow for the all-wheel drive system underneath.
Amenities for rear passengers are only okay in the base car, with a large bottle holder in the door and a further two in a drop-down centre armrest. There are no adjustable rear air vents or USB power outlets in the L, but outlets are added in the R and S.
Boot space is on the small side, with only 291 litres (VDA) on offer. The high floor means a limited amount of space with the luggage cover in place, although I was surprised to find we could fit the full three-piece CarsGuide luggage set once it was removed, so long as you’re okay not being able to see out the rear window.
Under the floor, the Impreza sports a space-saver spare wheel - a must-have for long-distance regional travellers.
Not very. This is a Yaris-based city car, let's not forget.
That said, it never feels cramped up front, with enough shoulder and headroom to ensure you feel separated from your fellow passengers, where you'll also find two cupholders, and an infuriating USB connection housed in the touchscreen - so your cord dangles from the dash when connected.
Climb into the back, and you'll find yourself in a pretty snug space. Sitting behind my own (5ft-8inch) driving position, it's only the scalloped back of the driver's seat that affords me any clear air between my knees and the seat in front, and the space behind my head and the roof lining is minuscule, too. But again, we're talking city car space here, so you can't expect to lounge about back there.
The ambience in the backseat leaves a little to be desired, though. The door trim pushes into the passenger space, and the plastics used in the rear are rock hard. There's a single cupholder to share, and a seat-back pocket on the rear of the passenger seat, but that's it; there's no vents, USB or power sources. There's no bottle-room in the rear doors, either.
An easy-access boot space will swallow 260 litres with the 60:40 rear seats in place. And there are two ISOFIX attachment points, one in each window seat in the back.
Now in sixth-generation form, the 2024 Impreza range has been trimmed down to just one hatchback bodystyle and three trim levels - the base L, mid-spec R, and top-spec S.
True to Subaru form these variants are all priced quite close together, and the base L comes with pretty much all the kit you’ll need, with the R and S grades adding mainly luxuries to the equipment list.
Now starting from $31,490, before on-road costs, the Impreza is not as affordable as the previous-generation version, and while it manages to pack a relatively high level of standard equipment, some of its key rivals are a bit cheaper in a segment where every dollar matters.
For example, you can get into a hybrid version of Toyota’s Corolla (Ascent Sport Hybrid - $32,110) for similar money to the entry level 2.0L, the Kia Cerato can be had for under $30,000 (Cerato S Auto - $27,060) while the outgoing Hyundai i30 is significantly cheaper in its most basic trim level (i30 Auto - $26,000).
What might make you think twice is the Subaru’s standard all-wheel drive, where all of its rivals are front-wheel drive, but in an environment where fuel costs are high, I can understand why people would prefer to see a hybrid version instead.
Unlike the Impreza’s Crosstrek small SUV relation, there’s no ‘e-Boxer’ hybrid variant.
Still, standard equipment is high even on the base 2.0L. Included are 17-inch alloy wheels, LED headlights, a massive 11.6-inch multimedia touchscreen with wireless Apple CarPlay and Android Auto and you even get a matching wireless phone charger.
Elsewhere the base car gets cloth seats with manual adjustment, a plastic steering wheel, analogue instrument cluster with a small digital display, and importantly, the majority of Subaru’s very good active safety equipment is standard.
So, what do you get for stepping up the range? At $34,990, the 2.0R adds premium cloth seat trim, additional charging ports in the rear, eight-way power adjust for the driver, heated front seats, a leather steering wheel and shifter, steering responsive LED headlights, and LED fog lights.
At the top of the range, the $37,990 2.0S adds a 10-speaker audio system, built-in sat-nav, an electric sunroof, and synthetic leather seat trim.
The cabin tech, safety, and standard all-wheel drive are the real draws, but you have to want them. The Impreza isn’t the stellar value buy it once was.
We've just spent a week behind the wheel of the Prius c i-Tech; the top model in the two-variant range, sitting above a cheaper model known simply as the Prius c.
At $26,540, it ain't cheap for a city car (and it's $4k more than the most-expensive Yaris on which it is based; more worryingly, it's only $1500 cheaper than an Audi A1), and the standard features list is more a novella than War and Peace.
Outside, you'll find 15-inch alloy wheels, remote unlocking, LED headlights and front fog lamps, while inside you'll leather-look seats (they're actually vinyl), sat-nav and climate-control.
Tech is covered by an (old-school feeling) 6.1-inch touchscreen that pairs with a six-speaker stereo, but there's no Apple CarPlay or Android Auto.
The Impreza is equipped with just one engine and transmission for its sixth-generation, a 2.0-litre (FB20) four-cylinder horizontally-opposed ‘boxer’ engine mated to a continuously variable automatic transmission, driving all four wheels via the brand’s signature ‘symmetrical’ permanent all-wheel drive system.
The FB series is a development of the successful EJ series engines which lasted from 1989-2021. This more recent engine has new material science, heads, and seals which have helped the brand push service intervals out to 12 months rather than six, and should address issues which the older engines developed over time.
Power is on-par, but not a stand-out in the segment, with peak outputs of 115kW/196Nm.
Under that little hood lives a 1.5-litre, four-cylinder petrol engine good for 54kW, which pairs with a 45kW electric motor. Toyota lists combined outputs at 74kW at 4800rpm and 111Nm at 4000rpm.
That hybrid setup partners with a CVT automatic, pumping power to the front wheels.
One issue with having a non-turbo, non-hybrid 2.0-litre engine with all-wheel drive is relatively high fuel consumption. The Impreza has an official combined cycle fuel consumption figure of 7.5L/100km which is less than impressive in today’s market of hybrids and downsized turbocharged engines.
In my week of mostly stop-start city driving, the test example drank 11.1L/100km, which is disappointing.
Mercifully, it is capable of running on 91RON unleaded. For those who care, the CO2 output is officially 170g/km which is well above the 140g/km it would need to be at to avoid the wrath of incoming vehicle emissions regulations.
If that last section didn't impress, this one surely will. The little Prius c will sip a claimed 3.9L/100km on the combined cycle.
That's very low, and the fact it accepts cheaper 91RON fuel makes it a very affordable car to run. Except... the onboard computers revealed a slightly less-impressive 5.1L/100km after my time with the car.
Emissions are a claimed 90g/km of CO2, which is very good.
Have you driven a Subaru in the last 10 years? The drive experience here is pretty much uniform with the rest of the automaker’s range.
This means a lot of very appealing traits. For example, the new Impreza has a comfortable, compliant ride, really nicely weighted steering, and solid handling even on slippery surfaces courtesy of the all-wheel drive system.
The FB series engine also has a good bit of pull fairly early in the RPM range which makes it deceptively spritely, although power really hollows out the more you push it.
This makes it nice to drive around town, but less impressive when it comes to overtaking on the freeway.
This is reinforced by the continuously variable automatic which lends the engine a thrashy, rubbery character when pushed, but is nice and predictable at lower speeds.
The rev-happy engine is also quite noisy when a lot is asked of it, and like a lot of Japanese cars, but Subarus in particular, tyre roar picks up in the cabin above 80km/h.
It’s a comfortable and family-friendly drive, and I particularly like the way the plethora of active safety systems sit by the wayside and don’t interfere with the overall experience.
It is just a bit of a shame it doesn’t move the drive experience forward by a huge amount. The current Impreza doesn’t feel meaningfully different from the fifth-generation version which debuted in 2016.
In much the same way that you don't buy an exotic performance car for its ability to run to the shops, you're unlikely to be buying the Prius for its ability to set your pulse racing.
But happily, it doesn't feel wobbly or disconnected, either. It's aided by being such a small package, and when you're not wafting silently about in electric mode, and you've coaxed that little petrol engine into life, it serves up more than enough poke to navigate the city, and even to leave the slow-reactors in your rear-view mirror at traffic lights.
The ride is good, too, feeling connected to the road below without feeling uncomfortable, although the little Prius does tend to track with the corrugations in the road, leaving you to wrestle it back into line. That's a job made easier by light and surprisingly direct steering, which feels tailor-made for the city.
Finally, the leather-look seats are comfortable, even over long distances, the razor-thin A-pillars make forward vision easy and it's a very simple thing to drive and manoeuvre into parking spaces. And all of those are good things.
Not so good? Well, the entire drive experiences feels a little beige and emotionless, it can get noisy and there are parts of the cabin that feel downright cheap. Worst of all, though, is that for a car that once heralded the future, it's feeling very, very dated.
But there are some amazing quirks attached to driving an (almost) electric car, including the delivery of eco awards for using the least amount of fuel (they were awarded for 2.6, 3.2 and 3.6L/100km over as much as 25km - none of which occurred during my tenure). The hardest thing to get used to was the absolute silence served up in electric mode. I counted four seperate occasions when I walked away from the car with it still turned on.
The majority of active safety equipment is standard across all three Impreza variants including auto emergency braking up to freeway speeds with reverse auto braking, lane support systems, blind-spot monitoring with rear cross-traffic alert, traffic sign recognition, lead vehicle start alert, driver attention alert, and adaptive cruise control.
Stepping up to the 2.0R or 2.0S nets you the front parking camera for a 360-degree parking suite, and high-beam assist for the LED headlights.
Expect the usual traction, brake, and stability controls, alongside the more modern torque vectoring system and an impressive suite of nine airbags. The new Impreza is yet to be rated by ANCAP.
Every Prius c arrives with seven airbags, along with a reversing camera and... wait, that can't be it, can it? Oh... Forget AEB, lane-departure warning and the like, this future-focused Prius has a safety package firmly rooted in the past.
It was awarded the maximum five-star ANCAP safety rating, but was tested back in 2014.
Subaru offers its fairly standard five-year and unlimited kilometre warranty on the Impreza, with 12 months of roadside assist included.
There is also a five-year fixed-price service program covering the first 75,000km, although it’s nowhere near as affordable as the Corolla or i30, coming in at an average annual cost of $464.64.
The Impreza needs to be serviced once every 12 months or 15,000km, whichever occurs first.
Toyota offers a three-year/100,000km warranty, while the batteries are covered for eight years or 160,000km. The car's six-month service intervals might sting a little, though, but with each service capped at $140 for the first three years, even taking two trips to the dealership a year isn't too expensive. Just annoying.