BMW 7 Series vs Hyundai Ioniq 6

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

The Hyundai Ioniq 6 will stand out in any automotive crowd, thanks to its distinctive aero-influenced design.

It’s well-equipped for the money, surprisingly roomy, energy efficient and notwithstanding some niggles around the ride and steering feel, comes up to scratch dynamically.

Does it do enough to apply the thumb screws to the likes of Tesla's Model 3? I think it’s got a pretty good shot, and it will be interesting to see if EV buyers embrace the car’s unusual streamlined look.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

Lots of cars are said to be “shaped by the wind” but all you have to do is look at the Ioniq 6 to know that in this case it’s 100 per cent true.

In fact, images of the car in Hyundai’s wind tunnel show it performing more like a perfectly shaped wing than a four door sedan.

With a drag co-efficient (Cd) of 0.21 it’s slicker than the ultra low-drag Tesla Model 3 and Porsche Taycan. And while not conventionally pretty it’s certainly a striking and unusual design.

Flush door handles? Of course. Carefully sculpted spoilers front and rear? Yep. Active air flaps? Check. The RWD Dynamiq’s 18-inch alloy rims are shaped for aero efficiency, while the top-spec Epiq grade even swaps out conventional side mirrors for super-cool digital cameras and interior OLED screens.

And the sleek looks continue inside with a two-section dash divided horizontally by a swoopy winged insert and topped with a pair of 12.3-inch screens covering multimedia and instrumentation.

The look and feel is minimalist. A lot of the controls are on screen or digital, but a physical dial for audio volume gets a big safety and convenience tick. 

No gearshift in the bridge-like centre console. A rotary stalk is located behind the steering wheel on the right-hand side.

There’s configurable ambient mood lighting with six pre-selected themes and the materials used inside are suitably eco-friendly.

Cloth seat trim is recycled PET plastic, as is the headliner, the dashboard skin is manufactured using bio-ethanol, the carpet is made from recycled fishing nets (!), and bio paint (partially derived from vegetable oils) is used on the doors. 

Yes, there’s leather, but its dyeing process uses biodegradable flaxseed oil rather than conventional pigments, which is a good thing in terms of fewer harmful microorganisms in waste water, and is claimed to reduce CO2 emissions by 3.8kg per car. 

On the outside, recycled pigment paint made using ‘end-of-life’ tyres is applied to the body cladding, and bamboo charcoal pigment paint is used in the ‘Digital Green’ pearl colour option.

Speaking of which, there are seven other colours available; three more pearl shades - ‘Abyss Black’, ‘Ultimate Red’ and ‘Biophilic Ink’, as well a single metallic ‘Nocturn Gray’ and a solid ‘Byte Blue’. ‘Gravity Gold’ matt finish is the only extra-cost choice at $1000. 

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

The Ioniq 6 is just under 4.9m long and the wheelbase is close to three metres, so no surprise there’s an impressive amount of space inside the car.

A flat floor enhances the roomy feel, plus controls for windows and mirrors are located in the centre console or on the dash rather than the front doors, which has allowed the armrests to be trimmed down for some extra breathing space.

As mentioned earlier, there’s no gearshift in the centre console, either. It takes the form of a rotary stalk on the right hand side of the steering column. It doesn’t take long to get used to and I found it pretty handy to use.

There are large bins in the doors with space for bottles, two cupholders in the console and a medium-sized lidded storage box (which doubles as a centre armrest) between the seats.

A lengthy tray underneath the main console keeps additional loose items under control and a generous glove box slides out from the dash rather than flipping open. So, there’s plenty of storage on offer.  

Move to the rear and it feels like you’ve teleported into the back of a stretch limo. With the driver’s seat set to my 183cm position there is huge legroom.

Hyundai says thanks to the use of high strength steel the backs of the front ‘relaxation’ seats fitted to the AWD models are appreciably thinner than normal, also increasing rear space.

Rear headroom is fine sitting in a normal, relaxed position, although sitting bolt upright my bonse grazes the headliner. 

Three abreast for adults will be okay for short runs, but not a goer for lengthy road trips. Three up to teenage kids will be fine, though.

Speaking of kids, parents will appreciate ‘Quiet Mode’ which limits audio to ‘25’ in front and mutes the rear. Perfect for uninterrupted sleep back there, or keeping the noise to a minimum for those furiously focused on their favourite game or a movie.

Backseaters are provided with bins in the doors, although the section scooped out for bottles is small, there are two cupholders in the fold-down centre armrest, netted map pockets on the front seat backs and a small slot for keys or a phone under the adjustable air vents at the rear of the front console.

Connectivity and power options run to three USB sockets in the front (one Type-A for media and charging, plus two Type-C for power only), a 12-volt socket under the front console, and two Type-C ports in the back. That’s plenty. 

Boot space is 410 litres (VDA), and the rear backrest split-folds 60/40 to liberate more room. Worth noting there are no tie-down anchors in the boot, but there is an underfloor storage compartment, plus a 45L ‘frunk’ under the bonnet of the RWD and a 14.5L storage space in the front of AWD models.

The boot lid is powered but there’s no spare, just a mobility kit. Grrrr!

If you want to hook up the tinny or camper trailer, towing capacity is 1500kg for a braked trailer and 750kg unbraked.

A bi-directional ‘Integrated Charging Control Unit’ (ICCU) allows for ‘Vehicle to Load’ (V2L) functionality on the inside and the outside of the car. There’s a house power-style three-pin outlet at the base of the rear seats or a simple adapter plugs into the charging outlet. Super-handy for camping, picnics, you name it.

Hyundai is offering the Ioniq 6 in three grades, the RWD Dynamiq at $74,000, before on-road costs, then the AWD Techniq at $83,500 and top-spec Epiq at $88,000.

At those prices you’re going to want a substantial list of included features, and aside from the performance and safety tech we’ll get to shortly, the standard equipment list is long.

The entry-grade Dynamiq features remote start, capacitive touch front door handles, dual-zone climate control, twin 12.3-inch screens covering multimedia and instrumentation, sat nav, a head-up display, Bose eight-speaker audio (with digital radio), Android Auto and Apple CarPlay, leather-appointed seats, leather-appointed steering wheel, alloy pedal covers, 10-way power-adjustable and heated front seats, LED headlights and tail-lights, auto rain-sensing wipers, a power (hands-free) boot lid and 18-inch alloy wheels.

Hyundai’s Bluelink connected car services are on board as is over-the-air software update capability. 

The Techniq adds a glass sunroof, 20-inch alloys shod with Pirelli P Zero rubber, ventilated front ‘relaxation’ seats, a heated steering wheel and heated rear seats.

Then the Epiq tips in digital side mirrors, a battery conditioning system, and high-efficiency (heat pump) heating.

Tesla’s three-grade Model 3 line-up is similar with a RWD entry model. It’s well specified and roughly $10K cheaper, but can’t match the Dynamiq’s driving range. The two more premium Model 3 variants are AWD and close on price to their Ioniq 6 equivalents.

Like the Ioniq 5 this car will be sold via a ‘direct to consumer’ online model, with dealer “delivery partners” charged with getting it into peoples’ hands.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

The entry-grade Ioniq 6 is the rear-wheel drive Dynamiq, featuring a 168kW/350Nm permanent magnet synchronous electric motor on the rear axle powered by a liquid cooled lithium-ion battery.

The all-wheel drive Techniq and Epiq models feature an additional permanent magnet motor at the front for a combined output of 239kW and 605Nm.

Drive is fed to the wheels via a single-speed reduction gear auto transmission on the rear or both axles.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

All versions of the Ioniq 6 carry the same 77.4kWh lithium-ion Polymer battery and the car’s 800V architecture allows it to use 350kW DC fast charging for a 10-80 per cent fill in 18 min.

The number of genuinely fast chargers available is increasing rapidly and that fill time is impressive.

Drop to 400V (50kW charging) and that time increases to 73 min, while 7.0kW AC charging from 10 to 100 per cent will take close to 12 hours.

The ports behind the not-fuel flap are a Type 2 for AC and CCS Combo2 for higher powered DC charging.

And if all else fails, you’re also equipped with a portable charger/cable so you can access house power for a full charge in, wait for it… 34 hours 20 min.

Quoted WLTP range for the RWD Dynamiq is 614km, that number dropping to 519km for the more powerful, dual-motor Techniq and Epiq models.

The WLTP combined cycle energy consumption figure for the Dynamiq is 14.3kWh/100km, with the Techniq and Epiq models at 16.9kWh/100km.

A ‘Disconnector Actuator System’ (DAS) on the front axle of the AWD grades is able to automatically engage and disengage drive to the front wheels as required, to reduce mechanical drag, lower energy consumption and increase driving range.

On test, in the Dynamiq, over a mix of suburban, b-road and freeway running we saw an average of 16.1kWh/100km which is a pretty good result.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

Hyundai claims the RWD Ioniq 6 Dynamiq will accelerate from 0-100km/h in 7.4 seconds, which is not hanging around, and it feels every bit that quick. 

In fact, it has more than enough performance for sharp response in the city and easy cruising on the highway.

Step up to the AWD Techniq or Epiq and you’re hitting 100km/h in just 5.1 seconds, which is properly rapid. 

A single-speed ‘shift-by-wire’ reduction gear auto transmission sits on the rear or both axles and you have the choice of ‘Normal’, ‘Eco’, ‘Sport’ and ‘Custom’ drive modes, which fine-tune power output, accelerator response, steering weight as well as power distribution between the axles on AWD models.

Hyundai’s ‘E-Active Sound Design’ (e-ASD) changes the ‘sound texture’ as you drive with a noise roughly approximating Luke Skywalker’s Landspeeder coming through the speakers.

It’s fun for a while, but I found myself turning it down, then off, for the majority of the launch drive. And in that silent mode you can feel and hear (or not?) the impact of the car’s super-slippery shape. No wind noise and only modest tyre rumble at 110km/h on the freeway. 

The Ioniq 6 sits on Hyundai’s ‘Electric Global Modular Platform’ (E-GMP) which features the flat battery pack mounted low down, skateboard-style, between the axles. 

Suspension is strut front, five-link rear, and although the set-up hasn’t been tuned locally, Hyundai Australia says it’s been involved in the development. 

The front seat remained comfy after hours behind the wheel, but it must be said bumps and thumps from typical highway surfaces made their presence felt on a regular basis.

That’s not unusual for a full electric vehicle, but with the RWD Dynamiq riding on relatively cushy Hankook 225/55 ventus S1 evo3 rubber, it’s surprising.  

In corners you can feel the effect of the car’s low centre of gravity with the battery and motor(s) mounted low in the chassis. It hunkers down and remains beautifully balanced and secure through sweeping bends.

But even though the car points nicely, a meaningful connection between the front tyres and your hands on the steering wheel is MIA. 

The physical brakes are vented discs at the front and solid rotors at the rear, adjustable through ‘Normal’ and ‘Sport’ settings, and they’re nice and progressive.

However, there’s more fun to be had with the regenerative braking, adjustable through three levels (‘Strong’, ‘Medium’, ‘Soft’) via steering wheel-mounted paddle shifters.

Move to the highest setting and you’re in ‘i-Pedal’ mode which means for the majority of the time easing off the accelerator is all that’s required to wash off speed before coming to a reasonably prompt halt.

In terms of ergonomics, the simple dash layout works well thanks to a sensible mix of digital and physical controls, the head-up display is crystal clear, and the big screens for media and instrumentation are hard to fault.

A word of warning, though. An over-speed chime fires four times when you even marginally exceed the detected limit. It quickly becomes intensely annoying, the saviour being an off button in the vehicle settings menu. Downside is it defaults to ‘on’ every time you stop and re-start the car. Ugh!

The Ioniq 6 showcases the latest version of Hyundai’s ‘SmartSense’ active safety suite - Everything from front and rear auto emergency braking (AEB) to a bunch of assists, including lane change, blind spot, rear cross-traffic, and heaps more. No surprise it’s scored a maximum five-star ANCAP rating.

The airbag count runs to seven - dual front for the driver & passenger), front side (covering the thorax and pelvis), full-length side curtains and a front centre/side bag to minimise head clash injuries in a side impact.

There are three top-tether points and two ISOFIX anchors for baby capsules and child seats across the rear row.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

Hyundai covers the Ioniq with a five-year, unlimited km warranty, with eight-year, 160,000km protection for the high-voltage battery. Both are industry standard these days.

There’s a lifetime servicing plan with maintenance intervals set at an impressive two years/30,000km. 

At this stage cost is $560 a throw, which is pretty handy when you consider the lengthy service intervals. 

A ‘Premium Roadside Support Plan’ is complimentary for the first 12 months and renewed annually while the vehicle is serviced by Hyundai.

Also complimentary is a ‘Sat Nav Update Plan’ which includes nine updates to be used within 10 years.