Kia’s big beefy electric SUV has just launched in Korea with a surprising price tag.
The South Korean brand’s new muscle electric family SUV starts at about 90 million Korean Won or roughly $99,000 in Aussie currency.
That’s a super sharp price, but the rest of the EV9 range is about 24 per cent cheaper in Korea than Australia, which would put the bruising seven-seat at about $123,000 (before on-road costs).
That’s only about $2000 more than the current range-topping EV9 GT-Line, which is a rare small price jump for a performance leader.
It is likely to have on-road costs of $20,000-plus levelled at it, though, which will push the vehicle close to the $150,000 range.
That feels expensive, especially for a Kia, but when compared to other performance focused high-end large SUVs such as the Range Rover Sport, Audi Q8 e-tron and Mercedes-Benz EQS it appears to be a bargain.

Kia Australia has yet to reveal official pricing, which will be made clear closer to the car’s local launch date.
For now the best we can do is use the overseas prices to make an educated guess.
The EV9 GT brings some serious potent performance to the brand’s flagship electric SUV.
Its dual electric motors pump out a whopping 374kW and 740Nm to all four wheels. It has a top speed of 220km/h and can sprint from zero to 100km/h in 4.5 seconds, which is impressive for a vehicle that weighs more than 2600kg.
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It is fitted with a circa-100kWh battery that can deliver a driving range of about 410km. It can accept a max charge rate of 350kW via a rapid DC fast charger.
Kia has fitted the EV9 GT with an electronically-controlled limited slip differential to help improve traction, smart suspension that adapts to the road ahead and it has beefed up the stopping power with chunkier brakes.
The EV9 will join the swelling ranks of Kia’s electric line-up that includes the current EV5 mid-size SUV, EV6 hatch-cum-SUV and the regular EV9 seven-seat SUV line-up. Kia is also launching the EV2 small SUV, EV3 compact SUV, EV4 electric hatchback and sedan and the PV5 electric van and people-mover in the next 12 months.