Jeep has discontinued the Grand Cherokee for Australia, the brand’s parent company Stellantis has confirmed.
“As we look to right-size the Jeep product portfolio to match local market dynamics and customer preferences, we’ve made the difficult decision to pause availability of the current model Jeep Grand Cherokee in Australia,” a Stellantis spokesperson said.
"While the Jeep Grand Cherokee will continue to be sold in many countries around the world, this decision allows us to focus our efforts on placing the right products in the right segments that can have the greatest relevance for our customers."
For what was once Australia’s best-selling large SUV, even besting the Toyota Prado to the feat in 2014, the model’s popularity has nosedived in recent years.
Just 645 examples were sold last year, a decrease of 48.3 per cent on the previous year’s 1247 sales. The new generation, launched in 2023, came with a massive circa-$20,000 price rise compared to the previous model.
Despite the lacklustre results, it remained Jeep’s second best-selling-car in the country last year, behind the Jeep Wrangler (724) and ahead of the Jeep Gladiator (515), as the brand’s total sales fell by 48.7 per cent from 4643 in 2023 to 2377 in 2024.
The Grand Cherokee was plagued by reliability issues in Australia, forcing the Australian Competitor and Consumer Commission (ACCC) to reprimand the brand over concerns about the way it handled customer complaints in Australia, including lengthy delays on providing remedies.
But Jeep’s tarnished brand image and underwhelming sales will not see it leave Australia any time soon, Stellantis has confirmed, as it doubled down on its long-term commitment to the local market.
"The Jeep brand remains fully committed to the Australian market and Stellantis continues to invest heavily in its global product portfolio,” the brand’s spokesperson said.
Customers can now get their hands on remaining stock of the Jeep Grand Cherokee Limited for $60,000, drive-away. Previously it cost $72,950, before on-road costs.
Last November, Jeep launched its new small electric SUV in Australia, the European-built Avenger. It registered just six sales in January 2025.
Jeep has previously confirmed that the Wagoneer S, a fully-electric version of the full-sized Wagoneer SUV sold in the US, will debut for Australia in 2026.