Australia's cheapest new electric SUV is now offered by this unlikely car brand: Up to $20,000 slashed off Jeep Avenger EV, Gladiator ute and Grand Cherokee family car prices
By Samuel Irvine · 08 May 2025
Jeep now holds the title of Australia's cheapest new electric SUV after announcing discounts of up to $20,000 in some states on its Avenger, Gladiator and Grand Cherokee ranges as part of its end-of-financial-year offers.Despite offering the lowest comparative savings of the three models, the European-built Avenger Longitude is now just $40,000 drive-away, meaning it undercuts budget Chinese rivals such as the new MG S5 ($40,490 drive-away) and the BYD Atto 3 ($39,990 before on-road costs). The previous-generation MG ZS EV (the S5's predecessor) is still technically the cheapest electric SUV in the country outright at $36,888 drive-away, as MG tries to offload remaining MY23 stock. For comparison, the Jeep Avenger only launched in Australia in December of last year. Typically, the Avenger Longitude was priced at $49,990 before on-roads, or approximately $55,344 drive-away in NSW – Australia's most populous state. With the inclusion of premium paint, which is valued at $990, savings now top $16,239 in NSW.The Jeep Avenger is powered by a single electric motor mounted to the front axle that outputs 115kW/260Nm. A 54kWh battery provides 396km of driving range under the WLTP cycle.As standard, the Avenger has a 10.25-inch multimedia display with wireless Apple CarPlay and Android Auto, LED lighting, 17-inch alloy wheels, cloth upholstery, a six-speaker audio system and Jeep’s advanced driver assist safety systems.The biggest savings are examples of the Gladiator Rubicon ute, the top-spec variant, which typically starts at $87,250 before on-road costs or $95,388 drive-away in NSW.Interested buyers can now snag one for $76,000 drive-away across the country, which includes a steel bar and premium paint, the latter of which is valued at $895. That takes total savings to $20,238.The Gladiator Rubicon is powered by a 3.6-litre Pentastar V6 petrol engine that sends 209kW/347Nm to all four wheels through an eight-speed automatic transmission.It carries a full-time Rock-Trac 4x4 system with a 4:1 transfer case, front and rear locking differentials, sway-bar disconnect and heavy-duty shock absorbers.Additionally, it carries an 8.4-inch multimedia display with Apple CarPlay and Android Auto connectivity, LED lighting and advanced safety features.Five-seat examples of the Grand Cherokee Limited, which will soon be discontinued for Australia, are being offered at $62,000 drive-away, down from its previous asking price of $72,950 before on-road costs, or $79,454 drive-away in NSW.Once again, premium paint (valued at $1490) is included, taking total savings up to $18,944 once it’s factored in.The Grand Cherokee Limited carries the same 3.6-litre V6 engine as the Gladiator Rubicon, which delivers 210kW/344Nm to all four wheels through an eight-speed automatic transmission.It carries a 10.1-inch multimedia display with Android Auto and Apple CarPlay connectivity, a nine-speaker Alpine audio system, heated and ventilated front seats, leather upholstery, LED lighting, a power tailgate and a comprehensive list of advanced safety features.The significant discounts across the Jeep line-up come as the brand struggles on the sales charts.Jeep has offloaded just 711 cars to date this April, a decline of 24.4 per cent on this time last year’s figures.