Khalid joins BMW 'Road to Coachella'

Superstar Khalid has joined a BMW Coachella campaign.

Journalist

27 March 2019

3 min read

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Jake Williams

Journalist

27 March 2019

3 min read

US singer and songwriter, Khalid has joined BMW i for its Road to Coachella campaign, which begins on April 5th.

Celebrating its third consecutive year as an official partner to the Coachella music festival, BMW i is “returning to the desert” with its artist-inspired ‘#RoadToCoachella’ campaign.

Launching just before Khalid’s new album Free Spirit on April 5th, BMW i has custom wrapped an i3 and i8, both inspired by the Free Spirit album.

Khalid will perform in Palm Springs from April 11-14th.

The same cars will be involved with Khalid, VIPs and hand-selected influencers on a road trip from Palm Springs to Indio in California on April 11th.

The same attendees will attend the festival, and document their journey with the event hashtag, #RoadToCoachella.

The i8 Roadster will be part of the trip.

Part of the road trip will be a Palm Springs pit-stop from April 11-14, where Khalid will be performing a ‘one-of-a-kind experience’ for his fans.

Is Coachella on your bucket list? Tell us what you think in the comments section below.

Jake Williams

Journalist

Jake’s first word was Volvo, thanks to his parents’ preference for safety. He could identify pretty much every car on the road by the age of two and has annoyed family and friends by dragging them along to endless cars events since. He’s also been sketching cars in great detail since he could hold a pen. Having studied industrial design before his big break with Chasing Cars, Jake has a keen eye for aesthetics and innovation - his favourite pet topic is seat folding mechanisms, but also dabbles in cupholders and electric-folding mirrors. But above all else, Jake has a passion and respect for everything automotive - every car has its pros and cons. When he’s not living and breathing cars, he’s a loving partner and son, as well as brother to Max the Maltese Shih Tzu.

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